Allie Farnen

Allie Farnen has been with Cox Media Group for 5 years. She majored in Marketing at Georgia College & State University and has lived in Atlanta all her life. She joined the company as an intern in 2015 and was then hired on full time as a Digital Media Planner in a local market. Allie is currently the Marketing Coordinator for Cox Media Group Local Solutions. She manages the CMG Local Solutions website, the Digital Marketing Solved blog, and inbound marketing. In her free time, she enjoys spending time at the lake with her family and exploring the city.

Articles by Allie Farnen

How to Find the Right Brand Tone in Three Steps

How to Find the Right Brand Tone in Three Steps

Today, your brand tone doesn't need to follow a strict set of rules. Appeal to your audience by striking a memorable and unique voice. Read More

Social Media Travel Marketing: 3 Ways to Stand Out

Social Media Travel Marketing: 3 Ways to Stand Out

Social media travel marketing is about more than just posts, tweets and likes. Here's what you need to know: Read More

Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

Holiday Shopping: 3 Fast Tips for Businesses Marketing Online

It's not too late to beat your 2018 revenue goals! Here are three things you can do to make the 2018 holiday shopping season your most lucrative yet. Read More

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

How do you achieve Instagram success in the age of food trends? Here are a few tips to help you get started. Read More

Top Retail Marketing Trends for the Holiday Season

Top Retail Marketing Trends for the Holiday Season

Are you prepared for the holiday season? Here are three data-backed retail marketing strategies for your consideration. Read More

How to Run a SWOT Analysis to Improve Your Marketing Strategy

How to Run a SWOT Analysis to Improve Your Marketing Strategy

A SWOT analysis is easy to run, and it can tell you a lot about your marketing efforts. Here's an overview of how to guide these conversations. Read More

Financial Marketing in the Digital Age: How Banks Can Engage Millennials

Financial Marketing in the Digital Age: How Banks Can Engage Millennials

Best practices in financial marketing may be outdated, as millennials have different consumer behaviors than previous generations. Banks need to start paying attention to what's important for people in this key age group. Read More

4 Action Items Every Content Audit Should Include

4 Action Items Every Content Audit Should Include

Coming up with fresh and engaging ideas is a challenge, especially if you've been publishing for a while. That's why performing a content audit is so crucial to reigniting your content engine and driving even greater success. Read More

5 Ways Brand Alignment and Technology Improve the User Experience at QSRs

5 Ways Brand Alignment and Technology Improve the User Experience at QSRs

Customer engagement with your QSR should be consistent across all points of outreach including in-store, online and via apps. Let's learn a few ways to combine customer satisfaction with brand alignment. Read More

HVAC Marketing Ideas for Hot Summer Success

HVAC Marketing Ideas for Hot Summer Success

Use this HVAC marketing checklist to ensure your strategy can take the heat. Here's what you need to do: Read More

Brainstorm Tips: How Marketers Can Think Outside the Box

Brainstorm Tips: How Marketers Can Think Outside the Box

By using these brainstorm tips, you can help your team start to think bigger and, more importantly, get excited about bringing their new ideas to life. Read More

Creating Content ROI: The Importance of a Distribution Strategy

Creating Content ROI: The Importance of a Distribution Strategy

Driving strong content ROI requires a distribution strategy to deliver your content to a relevant online audience. Read More

Rebranding Part 3: Keys to Successful Brand Implementation

Rebranding Part 3: Keys to Successful Brand Implementation

Brand implementation must be conducted in a very thoughtful way during the rebranding process, particularly if you already have a large customer base that's gotten used to your website or platform interface. Read More

Automotive Advertising Fails: Lessons Dealerships Can Learn from Big Brand Flubs

Automotive Advertising Fails: Lessons Dealerships Can Learn from Big Brand Flubs

The automotive industry is the No. 1 category in advertising spend, and as a car dealer, there is plenty you can learn from automotive advertising fails. Read More

How Your SMB Can Develop Effective Branding

How Your SMB Can Develop Effective Branding

Help customers connect with your business and gradually establish a loyal base through effective branding. Read More

Storytelling in Marketing as a Content Strategy

Storytelling in Marketing as a Content Strategy

Tackling storytelling in marketing on your own can be a great learning experience. Reach out to a professional who can help you create a unique approach. Read More

Client Retention: 3 Ways to Keep 'Em Coming Back

Client Retention: 3 Ways to Keep 'Em Coming Back

As your clients dig into their 2018 budgets, rise above their bottom line projections and make a personal impact. Focus on client retention. Read More

What Millennial Parents Want From Digital Marketing

What Millennial Parents Want From Digital Marketing

40 percent of millennials are already parents. How can brands market to millennial parents in a way that resonates with them? Read More

Psychographic Marketing: What Marketers Need to Know

Psychographic Marketing: What Marketers Need to Know

Here's some insight into psychographic marketing, and tips for putting psychographics to work for you. Read More

How Video Responses Turn Customers Into Brand Advocates

How Video Responses Turn Customers Into Brand Advocates

Video responses can be the customer service strategy you need to make buyers fall in love with your brand. Read More

Addressing Your 2018 Marketing Plan

Addressing Your 2018 Marketing Plan

Still not sure how to tackle your 2018 marketing plan? Reach out to a marketing professional for advice on moving your business forward in the new year. Read More

Marketing to Hispanic Consumers This Holiday Season

Marketing to Hispanic Consumers This Holiday Season

Marketing to Hispanic consumers is important all year long, but marketers should definitely try to prioritize this group during the holiday season. Read More

How Holiday Dining Incentives Can Drive Business

How Holiday Dining Incentives Can Drive Business

As restaurants prepare for the upcoming holidays, here are a few holiday dining incentives to help drive more business. Read More

Generation Z: 6 Must-Have Marketing Strategies

Generation Z: 6 Must-Have Marketing Strategies

Here are six strategies you can use to connect with generation z, the customers of the future. Read More

Making Customer Experience a Cornerstone of Your Marketing Strategy

Making Customer Experience a Cornerstone of Your Marketing Strategy

When your decision-making focuses on what's best for the customer experience, you'll be able to align your marketing strategy with these customer-centric goals. Read More

Oktoberfest: 3 Surprising Marketing Tips Gleaned from the Festival

Oktoberfest: 3 Surprising Marketing Tips Gleaned from the Festival

As Oktoberfest 2017 comes to a close, there's plenty marketers can learn from this annual tradition when it comes to promoting their own brands. Read More

Your Content Marketing Strategy Needs More Personality

Your Content Marketing Strategy Needs More Personality

It can be tricky adding personality to your content marketing strategy in a way that seems natural. Here are some ways to jump-start your creativity. Read More

Marketing to Hispanic Millennials: 3 Key Takeaways for Marketers

Marketing to Hispanic Millennials: 3 Key Takeaways for Marketers

If you aren't reaching out to Hispanic millennials then you're missing out on some serious growth opportunities — no matter the size of your business. Read More

Black Friday Prep Tips for Small Businesses

Black Friday Prep Tips for Small Businesses

is your digital presence prepared for the Black Friday excitement? Can it efficiently handle the influx of holiday online shoppers? Read More

3 Website Conversion Rate Mistakes You Need to Know

3 Website Conversion Rate Mistakes You Need to Know

Making sure you're avoiding these common mistakes can boost your website conversion rate and help you reach your marketing target easier. Read More

Understanding Brand Loyalty's Relationship with Human Psychology

Understanding Brand Loyalty's Relationship with Human Psychology

To fully understand brand loyalty and make the most of the opportunity, it helps to apply a little human psychology. Read More

Updating Evergreen Content: Why It Matters

Updating Evergreen Content: Why It Matters

Though evergreen content may cost more to produce and requires some long-term effort to keep up to date, it can propel your growth strategy over time. Read More

How Fall Sporting Events Can Be a Catalyst for Local Marketing

How Fall Sporting Events Can Be a Catalyst for Local Marketing

Fall sporting events are a local marketing opportunity that businesses need to capitalize on and use as a tool for engaging the local community. Read More

Restaurant Marketing: Tech Trends to Grow Business Fast

Restaurant Marketing: Tech Trends to Grow Business Fast

Restaurateurs in the digital age must embrace new tech trends in restaurant marketing to drive new business — and keep customers coming back. Read More

Why Multichannel Marketing is a Must for Healthcare

Why Multichannel Marketing is a Must for Healthcare

Healthcare providers trying to build their practices have much to gain from adopting a multichannel marketing strategy. Read More

Audience Personas: What They Are and Why They Matter

Audience Personas: What They Are and Why They Matter

Audience personas can make your business more efficient, bring in more conversions and help you make business decisions that extend far beyond just marketing. Read More

Rethink Your Back-to-School Marketing Strategy

Rethink Your Back-to-School Marketing Strategy

Create and implement a back-to-school marketing strategy that makes the grade with your target audience. Doing this early on can improve your bottom line. Read More

Why an Explainer Video is a Powerful B2B Lead Driver

Why an Explainer Video is a Powerful B2B Lead Driver

Successful businesses have discovered that explainer videos are incredible lead generation machines. Let's take a look at why this media works. Read More

Marketing Personalization: What It Means to You Today and Tomorrow

Marketing Personalization: What It Means to You Today and Tomorrow

New technology has presented marketers with exciting opportunities to better connect with customers through marketing personalization. Read More

Legal Consumers Search Online [INFOGRAPHIC]

Legal Consumers Search Online [INFOGRAPHIC]

As legal consumers search online for necessary services, the more important it is for attorneys and law firms to build a healthy online presence. Read More

Holiday Marketing: It's Never Too Early to Make Plans

Holiday Marketing: It's Never Too Early to Make Plans

Retailers depend on a strong holiday shopping season to bolster their annual revenues, and success requires a smart, well-planned holiday marketing strategy. Read More

Higher Education Marketing: 3 Tips to Reach Prospective Students

Higher Education Marketing: 3 Tips to Reach Prospective Students

Higher education marketing has grown by leaps and bounds. By employing these strategic tips, marketing professionals can better attract prospective students. Read More

Measuring Your Content Marketing Effectiveness: 4 Key Metrics

Measuring Your Content Marketing Effectiveness: 4 Key Metrics

Content marketing strategies don't unfold overnight. However, through these key metrics, your marketing effectiveness will become much clearer. Read More

4 Lead Generation Tips for Small Businesses

4 Lead Generation Tips for Small Businesses

Acquiring high-quality leads from strong prospects is hard work. Here are four lead generation tips for capturing new leads for your business. Read More

5 Spring Marketing Ideas to Launch Your Business Forward

5 Spring Marketing Ideas to Launch Your Business Forward

The arrival of spring has an impact on consumers, and businesses are smart to consider spring marketing ideas that capitalize on these changing behaviors. Read More

Lead Scoring 101: How to Calculate Every Lead's Value

Lead Scoring 101: How to Calculate Every Lead's Value

It's necessary to have a method of lead scoring to prioritize high-value opportunities and identify the prospects that will most likely turn into conversions. Read More

10 Tips to Generate Leads in 2017

10 Tips to Generate Leads in 2017

If you're unclear on how to generate leads but know you've got to find a way, consider these 10 steps to create more opportunity for your company. Read More

More Than Skin Deep: Visual Content Improves Your Bottom Line

More Than Skin Deep: Visual Content Improves Your Bottom Line

The way we process visual information is innate. Find out why images are powerful tools for businesses and how you can use visual content to your advantage. Read More

Marketing Practices to Kick to the Curb in 2017

Marketing Practices to Kick to the Curb in 2017

Though it's true that old habits die hard, here are some marketing practices that are definitely worth getting rid of in the new year. Read More

3 Irresistibly Click-Worthy Call to Action Examples of 2016

3 Irresistibly Click-Worthy Call to Action Examples of 2016

E-commerce depends on clicks, and these call to action examples (CTAs) have successfully generated not only clicks but conversions as well. Read More

Content Marketing: Questions to Ask to Avoid Costly Mistakes

Content Marketing: Questions to Ask to Avoid Costly Mistakes

If you can't answer these content marketing questions before you post about your company, you're probably wasting time and money. Read More

2017 Digital Marketing Trends: 6 Storylines to Follow

2017 Digital Marketing Trends: 6 Storylines to Follow

Much anticipation is built around the 2017 digital marketing trends expected to dominate the industry. Get familiar with the six big trends we anticipate. Read More

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

There's no one-size-fits-all approach to brand engagement, but the world of sports offers marketers a valuable case study to emulate. Read More

6 New Year Marketing Ideas for Better Engagement

6 New Year Marketing Ideas for Better Engagement

Let's count down six New Year marketing ideas to drive better engagement before the ball drops in 2016. Read More

Use Website Performance Metrics as Part of a Winning Digital Formula

Use Website Performance Metrics as Part of a Winning Digital Formula

Website performance metrics aren't only a gauge of your overall digital strategy — they also illustrate the efficacy of your website's offerings and design. Read More

Mobile Healthcare Searches: 3 Things Providers Need to Know

Mobile Healthcare Searches: 3 Things Providers Need to Know

With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Read More

Is Your Advertising Plan in Place for 2017?

Is Your Advertising Plan in Place for 2017?

Yep, it's time to start working on your 2017 advertising plan. Here's what you need to know to develop a plan that saves you time and generates the best return. Read More

3 Landing Page Copy Mistakes Hurting Your Conversions

3 Landing Page Copy Mistakes Hurting Your Conversions

Dozens of factors affect conversion, but landing page copy is one of the most obvious. Are you making any of these common landing page copy mistakes? Read More

Health Care Marketing 101

Health Care Marketing 101

Health care marketing presents unique challenges and goals, but they can be met by utilizing these quick tips. Read More

Comparison Shopping: How Does Your Business Hold Up?

Comparison Shopping: How Does Your Business Hold Up?

Positive reviews, a smart search engine marketing strategy and responsive design can help you combat comparison shopping and connect with consumers. Read More

Local Holiday Advertising Do's and Don'ts

Local Holiday Advertising Do's and Don'ts

Effective local holiday advertising is the foundation of any successful seasonal boost in sales. Here's some do's and don'ts to get you started. Read More

Is Your Brand Awareness Strategy Missing the Mark?

Is Your Brand Awareness Strategy Missing the Mark?

For companies trying to earn recognition, patronage and loyalty from a base of dedicated consumers, developing a brand awareness strategy is the place to start. Read More

Understanding Your Customer: Tips and Tools

Understanding Your Customer: Tips and Tools

Understanding your customer makes your sales and marketing efforts more effective, and using these tools makes research more accessible than ever. Read More

The Best Call-to-Action Phrases You Haven't Used

The Best Call-to-Action Phrases You Haven't Used

Check out these five effective call-to-action phrases that you've probably never used before. Learn why they work and how to write your own. Read More

3 Lessons Marketers Can Learn From Voter Behavior Studies

3 Lessons Marketers Can Learn From Voter Behavior Studies

Though marketing during a presidential election season presents its own set of unique challenges, it gives marketers a unique look at consumer behavior. Read More

How to Excel at Seasonal Advertising

How to Excel at Seasonal Advertising

Here's what you need to know to successfully execute seasonal advertising for your local business. Read More

A Guide to Ranking in Local SEO

A Guide to Ranking in Local SEO

Search rankings are critical to any business, and with Google offering local search results and traditional content, local SEO is more important than ever. Read More

Navigating the Consumer Buying Process in 2016

Navigating the Consumer Buying Process in 2016

The consumer buying process may be more unpredictable than ever, but it's not an unsolvable mystery. Read More

Tips for Testing Brand Awareness

Tips for Testing Brand Awareness

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

Increase Website Traffic Quickly With These 4 Steps

Increase Website Traffic Quickly With These 4 Steps

Battles to increase website traffic are often hard-won, but there are some steps you can take to increase site traffic right away. Read More

Four Reasons Your Lead-Generating Website Might Be Struggling

Four Reasons Your Lead-Generating Website Might Be Struggling

For a lead-generating website, there are a number of pitfalls that can ding optimization and keep it from realizing its full potential. Read More

7 Marketing Words and Phrases That Can Boost Your Sales

7 Marketing Words and Phrases That Can Boost Your Sales

There are certain marketing words that have the power to improve response and increase conversion rates. Put them to work for your business. Read More

Are Your Best Brand Ambassadors Being Overlooked?

Are Your Best Brand Ambassadors Being Overlooked?

If you're cultivating a brand ambassador program, don't forget to include one of the best pools of potential advocates: your workforce! Read More

Ask the Experts: Targeting the Right Audience

Ask the Experts: Targeting the Right Audience

In this episode of "Ask the Experts," we discuss how audience extension can target the right people at the right time, with scale and efficiency. Read More

How to Understand Customer Perspective in 2016

How to Understand Customer Perspective in 2016

If you don't know your customer perspective in 2016, you're missing a big opportunity for organic growth in your business. Read More

Ask the Experts: The Value of Local Media Advertising

Ask the Experts: The Value of Local Media Advertising

In this episode of "Ask the Experts" we discuss the value of local media advertising and how advertisers can capitalize on it. Read More

3 Common SEO Misconceptions to Avoid

3 Common SEO Misconceptions to Avoid

SEO is one of the cornerstones of content marketing, but there are many SEO misconceptions masquerading as facts. Here are the top 3 to avoid. Read More

Ask the Experts: Setting & Measuring Objectives

Ask the Experts: Setting & Measuring Objectives

We're back with another episode of Ask the Experts and this time we're talking all about setting and measuring digital marketing campaign objectives. Read More

Cleaning Up Your Call-to-Action: 5 Tips to Increase Conversions

Cleaning Up Your Call-to-Action: 5 Tips to Increase Conversions

With the right approach, marketers can enhance the effectiveness of their call-to-action and actually boost conversions. Here's how. Read More

The 5 Major Types of Marketers: Which One Are You?

The 5 Major Types of Marketers: Which One Are You?

Though there are plenty of subcategories, there are five major types of marketers — which type are you? Read More

Google Honors Cox Media Group with Award in Customer Satisfaction

Google Honors Cox Media Group with Award in Customer Satisfaction

CMG Local Solutions is proud to announce we've placed second for the 2015 Google Adwords Premier SMB Partner Award for Highest Customer Satisfaction. Read More

Social Media Best Practices: How Often Should You Post?

Social Media Best Practices: How Often Should You Post?

Using social media best practices is a great way to guide your social media marketing strategy, but finding what works best for your brand is key. Read More

Are You Screwing Up Your Call-to-Action Phrases?

Are You Screwing Up Your Call-to-Action Phrases?

Call-to-action phrases may look simple, but successful ones are strategically designed. Here's how to make sure they're as polished as possible. Read More

Messaging Makes Facebook for Businesses an Even Better Customer Tool

Messaging Makes Facebook for Businesses an Even Better Customer Tool

Here are some of the best ways to enhance your social media management and customer experience with Facebook's new messaging platform for businesses. Read More

How Holiday Shopping Micro-Moments Can Make Your Christmas Very Merry

How Holiday Shopping Micro-Moments Can Make Your Christmas Very Merry

Harnessing holiday shopping micro-moments could be the key to making a big impact on your business's bottom line this gift-giving season. Read More

How To Make Your Call-to-Action Boost Conversions

How To Make Your Call-to-Action Boost Conversions

A well-crafted and well-placed call-to-action can mean the difference between a bounce and a conversion. Read More

Consumer Behavior: Keep Bad Weather From Affecting Your Business

Consumer Behavior: Keep Bad Weather From Affecting Your Business

To survive the winter, make the most of the marketing metrics at hand and align your offerings with consumer behavior. Read More

Ask the Experts: Mobile Marketing

Ask the Experts: Mobile Marketing

Learn all about mobile marketing in this episode of "Ask the Experts" from Cox Media Group Local Solutions. Read More

5 Signs You're Doing Digital Marketing Wrong

5 Signs You're Doing Digital Marketing Wrong

Are you doing digital marketing wrong? Digital marketing mistakes can be costly. Here are five of the biggest ones - and how to fix them. Read More

Digital Success Series: Be Seen Everywhere

Digital Success Series: Be Seen Everywhere

Take a look at how Stahl Plumbing is making sure they're being seen everywhere with a combination of television and digital advertising. Read More

Digital Success Series: Compete and Win

Digital Success Series: Compete and Win

In today's marketplace, the competition is tough, so finding a digital marketing partner that can reach more consumers and drive more sales is key. Read More

Top 10 Ways to Spur Facebook Engagement

Top 10 Ways to Spur Facebook Engagement

Need more "likes?" Here are 10 ways to increase Facebook engagement and get the most out of your business' Facebook page. Read More

Digital Success Series: Driving Results

Digital Success Series: Driving Results

Every business wants results from their advertising efforts. Learn more about how we've been driving results for one of our clients in Austin. Read More

3 Strategies to Generate More Leads

3 Strategies to Generate More Leads

Trying to generate more leads? Here are three key strategies that encourage user action and increase conversions. Read More

How to Create Compelling Content for Your Website or Blog

How to Create Compelling Content for Your Website or Blog

Writer's block happens to the best of us, but we've got a few tips and tricks on how to create compelling content for your website or blog. Read More

Digital Success Series: Trust

Digital Success Series: Trust

In the second installment of our Digital Success Series, we talk about the importance of trust and hear it first-hand from one of our Miami clients. Read More

The Role of Emotions in Marketing: What You Need to Know

The Role of Emotions in Marketing: What You Need to Know

Connecting with your customers is more important than ever. Here's what you need to know about the role of emotions in marketing. Read More

Digital Success Series: Expertise

Digital Success Series: Expertise

We don't mean to brag, but take a look at what one of our clients had to say about the expertise of our Local Solutions team in San Antonio, TX. Read More

The Call-to-Action Checklist

The Call-to-Action Checklist

Help your customers cross the finish line and take the action you want them to take with this quick call-to-action checklist. Read More

What Inbound Marketing Can Gain From Paid Search

What Inbound Marketing Can Gain From Paid Search

A successful pairing of digital tools can drive both leads and conversions. Here's how paid search and inbound marketing do just that. Read More

Digital Advertising: 3 Deadly Mistakes to Avoid

Digital Advertising: 3 Deadly Mistakes to Avoid

Digital advertising can be a powerful tool if managed properly. To ensure your campaigns are effective, steer clear of these major mistakes. Read More

3 Essential Components of the Perfect Call-to-Action

3 Essential Components of the Perfect Call-to-Action

If you want a banner ad that drives conversions and not just clicks, you need a clear call-to-action that prompts the reader to take action. Read More

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Creating an impactful call-to-action (CTA) that drives results depends heavily on choosing the right action verb. Read More

Identifying Your Target Customers: Do's and Don'ts

Identifying Your Target Customers: Do's and Don'ts

Identifying your target customers will help you define your digital marketing strategy and grow your business. Read More

Recent Resources

Blog

The 5 Best Places to Distribute Your Business Information
Read More

Resources

How To Target Your Ideal Customer Online
Read More

Success Stories

UMass Boston
Read More

Our Partners & Publishers