Brooke Moody

Marketing Analytics vs. Attribution: What's the Difference?

Marketing Analytics vs. Attribution: What's the Difference?

You need both marketing analytics and attribution to build winning digital campaigns. Here's what makes each unique and important to your company. Read More

Know Your Target Audience Through Digital Tools

Know Your Target Audience Through Digital Tools

A failure to reach your target audience means missed sales. Luckily, today there are free digital tools to help you define, reach and convert your audience. Read More

4 Metrics to Measure Website Performance and End Analysis Paralysis

4 Metrics to Measure Website Performance and End Analysis Paralysis

If you've begun to measure website performance, the amount of data that's available can be overwhelming. Here are four key metrics to focus on. Read More

Leverage Digital Marketing for Recruitment—and Hire the Best Team

Leverage Digital Marketing for Recruitment—and Hire the Best Team

When it comes to using digital marketing for recruitment, it's no longer a question of if the tools are valuable, but of how you're going to implement them. Read More

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto dealer marketing in the digital age is undergoing a micro-moment revolution as consumers increasingly turn to mobile devices to research while on-the-go. Read More

How a Digital Marketing Partner Can Help Your Small Business

How a Digital Marketing Partner Can Help Your Small Business

A trusted digital marketing partner can help small businesses not only avoid prospective burnout, but move forward with confidence in the digital arena. Read More

Back-to-School Marketing Ideas for 2016

Back-to-School Marketing Ideas for 2016

It's time to start thinking about back-to-school marketing! How can you get a jump on your competitors? Here's some ideas. Read More

The Importance of Data Analysis for Regional Businesses

The Importance of Data Analysis for Regional Businesses

For businesses focused on regional marketing, the importance of data analysis can't be exaggerated. Here's why. Read More

Conducting a Media Audit for Your Business

Conducting a Media Audit for Your Business

Conducting a media audit for your business can uncover useful information that can then be used to guide your future strategy. Read More

Advertising Campaign Planning: Pay Attention to Ad Frequency

Advertising Campaign Planning: Pay Attention to Ad Frequency

When you're busy plotting the perfect ad campaign, it's easy to forget another crucial aspect of advertising campaign planning: ad frequency. Read More

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The 5 Best Places to Distribute Your Business Information
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How To Target Your Ideal Customer Online
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UMass Boston
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