Chip Beale

Chip Beale is the Digital Sales Director for Cox Media Group Local Solutions. In this role, Beale oversees digital sales and strategy for our 9 largest broadcast television properties. He partners with the market leaders and teams to create effective marketing solutions that leverage local market insights with national scale and efficiency.

Beale has 25+ years in Sales and Marketing experience, including 20 years in the digital space, working directly with clients to grow their business. Most recently Beale was the Digital Director of Sales and Operations for CMG's largest digital revenue team out of Dayton Ohio. From 2011-2018 Beale led the team that reinvented then continuously adapted the digital go-to-market strategy for their completely converged Digital/TV/Radio/Newspaper organization.

Beale has a B.S. in Marketing from Wright state University and spends his free time with his wife and three kids enjoying sports and music.

Articles by Chip Beale

“Get Noticed”, “Be Found”, or “Convert”?

“Get Noticed”, “Be Found”, or “Convert”?

Media campaigns work best when they are well-planned and seek to accomplish a specific objective. Here's how to get noticed, be found, and convert. Read More

Content Marketing for Recruitment

Content Marketing for Recruitment

Thinking about using content marketing for recruitment? Here's how it can benefit you. Read More

5 Off-Season Marketing Strategy Ideas

5 Off-Season Marketing Strategy Ideas

Here are 5 off-season marketing strategy ideas to keep your momentum going during your slower months. Read More

How Can Banks Engage Millennials?

How Can Banks Engage Millennials?

Best practices in financial marketing may be outdated, as millennials have different consumer behaviors than previous generations. Read More

The Numbers Behind the Digital Duopoly of Facebook and Google

The Numbers Behind the Digital Duopoly of Facebook and Google

The digital marketing world often refers to Facebook and Google as a digital duopoly due to their massive success over other social platforms, and the title is warranted. Read More

Automotive Advertising Fails: Lessons to Learn

Automotive Advertising Fails: Lessons to Learn

The automotive industry is the No. 1 category in advertising spend, and as a car dealer, there is plenty you can learn from automotive advertising fails. Read More

Consumer Engagement: Think Beyond CTR

Consumer Engagement: Think Beyond CTR

When measuring consumer engagement, nearly every marketer considers CTR. While this is a good place to start, it shouldn't be the be-all and end-all KPI. Read More

How TV and Digital Go Hand-in-Hand

How TV and Digital Go Hand-in-Hand

By utilizing both TV and digital, your integrated marketing strategy can target and reach your audience in the most effective way possible. Read More

Local Media Sites Are Effective for Rich Ads

Local Media Sites Are Effective for Rich Ads

Creating rich media ads and running them on popular local media websites is driving critical gains for marketers. Read More

Awareness In Advertising With TV and Digital

Awareness In Advertising With TV and Digital

Build brand awareness with TV advertising and target consumers who are most likely to convert with digital display and video. Read More

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