Ginger Gatewood

Ginger is the product manager of Paid Social Advertising for Cox Media Group Local Solutions. She has been working in digital advertising field for over 17 years with experience in multiple capacities, including ad operations, ad creative and product management. She manages CMG's paid social relationships with Facebook, LinkedIn and Pinterest. She is currently responsible for evaluating, testing and launching new products, solutions and partners in the paid social space. She is as a certified Media Buying Professional with Facebook. Prior to CMG, Ginger managed large-scale display campaigns for national brands at a couple of different major publishers.

Articles by Ginger Gatewood

Why Brands Care About the

Why Brands Care About the "Attention Economy" — And Why You Should, Too

Examining how companies evolve to get noticed in the attention economy. Read More

Social Media Advertising: Things Have Changed

Social Media Advertising: Things Have Changed

How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

Facebook Ad Disapprovals: Frustrating but Fixable

Facebook Ad Disapprovals: Frustrating but Fixable

Adding Facebook ads to your marketing strategy is not as easy as point-and-click. Your ad must go through an approval process. Find out more! Read More

4 Best Practices to Turn Your Instagram Ads into Conversions

4 Best Practices to Turn Your Instagram Ads into Conversions

Instagram is an excellent platform for brands because it’s visually-focused by nature and offers a great way to target relevant audiences. Learn more! Read More

Facebook Watch: What is it?

Facebook Watch: What is it?

Facebook Watch is the social media giant's newest feature, bringing video to the platform more than a decade after its initial launch. Will this gambit bring more users to the platform? Read More

All About Instagram Stories

All About Instagram Stories

Instagram Stories is more than a quick way to share pictures with friends, it's a digital marketing gold mine! Learn more about how one third of this unassuming feature is actually digital ad space. Read More

Audience Targeting on Pinterest

Audience Targeting on Pinterest

Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More

Audience Targeting on Twitter

Audience Targeting on Twitter

Learn all you need to know about ad formats and audience targeting on Twitter. Read More

Audience Targeting on LinkedIn

Audience Targeting on LinkedIn

Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More

Audience Targeting on Facebook, Instagram and Messenger

Audience Targeting on Facebook, Instagram and Messenger

Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More

Local Business Marketing: Why You Need a Mobile Social Strategy

Local Business Marketing: Why You Need a Mobile Social Strategy

Local business marketing has gone digital. See how you can ensure your business's social and mobile strategies are up to par. Read More

3 Social Advertising Don'ts You Can't Ignore

3 Social Advertising Don'ts You Can't Ignore

Want to drive better engagement through your Facebook advertising efforts? Be sure to avoid these 3 social ad don'ts. Read More

Facebook Security Breach: What You Need To Know

Facebook Security Breach: What You Need To Know

Facebook says it recently discovered a security breach affecting nearly 50 million user accounts. Read More

Competitive Intelligence on Facebook: How It Could Set You Apart

Competitive Intelligence on Facebook: How It Could Set You Apart

Competitive intelligence on Facebook was recently made a little easier as users are now allowed to view the ads being run by a page. Read More

Why Your Facebook Ads Are Failing (And How To Fix Them)

Why Your Facebook Ads Are Failing (And How To Fix Them)

Are your Facebook ads failing? The way you're using the Facebook ads feature or the way you're creating social media content — or both — could be to blame. Read More

Here's Why You Must Change Your Twitter Password

Here's Why You Must Change Your Twitter Password

Twitter is urging its 330 million users to change their Twitter passwords after a bug exposed them in plain text. Read More

Your Facebook Data Breach Questions Answered

Your Facebook Data Breach Questions Answered

Over 87 million users were affected by the recent Facebook data breach. We have the answers to your questions here: Read More

These Social Media Updates Go the Extra Mile on Facebook and Instagram

These Social Media Updates Go the Extra Mile on Facebook and Instagram

Facebook and Instagram are constantly implementing new features to help businesses connect with fans and customers. But are you taking full advantage of these social media updates? Read More

3 Tips to Scale Your Social Media Marketing Efforts

3 Tips to Scale Your Social Media Marketing Efforts

Brands of all sizes are enjoying wild success with a multi-platform social media marketing strategy. Here are three ways you can do the same. Read More

3 Tips for Roofing Contractor Marketing on Social Media

3 Tips for Roofing Contractor Marketing on Social Media

If you're just getting started with your roofing contractor marketing, a simple strategy can help build your business no matter the season. Read More

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Spend more time planning your social media strategy and be prepared to change it if something isn't working and as social networks make additional changes. Read More

6 Social Media Mistakes That Kill Engagement

6 Social Media Mistakes That Kill Engagement

By avoiding these social media marketing mistakes, you can increase engagement and enjoy a healthier ROI. Read More

The Art of Personalization: Finding the Right Balance

The Art of Personalization: Finding the Right Balance

The art of personalization is finding the perfect balance for your unique audience. Test your strategy until you find what works best for your situation. Read More

A Mobile-Optimized Website Is Even More Essential After Facebook's Update

A Mobile-Optimized Website Is Even More Essential After Facebook's Update

Mobile-optimized websites are becoming the standard across the internet as mobile optimization is now a factor in Facebook's consideration of relevance. Read More

Advertising on Facebook: Boosted vs News Feed Ads

Advertising on Facebook: Boosted vs News Feed Ads

Advertising on Facebook is a large and growing business. Determine which ad type, boosted posts or news feed ads, is best for meeting your business goals. Read More

How to Create a Facebook Business Page and Drive Engagement

How to Create a Facebook Business Page and Drive Engagement

Whether you're wondering how to create a Facebook business page or want to drive engagement of an existing page, it's wise to invest in this social network. Read More

3 Tricks for Facebook Video Ads

3 Tricks for Facebook Video Ads

While there's no magic bullet for Facebook video advertising, there are a few tips and tricks marketers can use to increase viewer metrics. Read More

Women in Marketing: Then and Now

Women in Marketing: Then and Now

The future of marketing is progressing as women in marketing are increasingly getting the opportunities they deserve in their professional environments. Read More

Social Video Ads: 3 Things Local Businesses Need to Know

Social Video Ads: 3 Things Local Businesses Need to Know

While local businesses may think that social video ads aren't for them, nothing could be further from the truth. Here's what you need to know. Read More

Digital Creative: Where It's Been and Where It's Going

Digital Creative: Where It's Been and Where It's Going

The world of digital creative is ever-evolving. Marketers care more about impressions and building brand familiarity than just clicks. So, how did we get here? Read More

3 Social Media Strategy Tips for Your Business

3 Social Media Strategy Tips for Your Business

These tips can help you craft a concrete social media strategy that plays to your brand's strengths and reaches your business' specific marketing goals. Read More

4 Social Media Consultant Hiring Tips

4 Social Media Consultant Hiring Tips

No matter whether you're looking to take on a freelance, part-time or full-time social media consultant, it's essential to look for these key attributes. Read More

3 Ways to Create Effective Facebook Ads

3 Ways to Create Effective Facebook Ads

Effective Facebook ads are about more than calls to action. These tips will make your audience more likely to stop scrolling and read, watch or click your ad. Read More

How Brands Can Leverage Latest Updates to Facebook Video

How Brands Can Leverage Latest Updates to Facebook Video

The latest updates to facebook video prove the social network will not stop until they are the top destination for video. Read More

Attracting Customers Through Social Media

Attracting Customers Through Social Media

Find out why attracting customers through social media is worth the effort and expense and add social media to your marketing strategy today. Read More

When to Boost Facebook Posts: A Short Guide

When to Boost Facebook Posts: A Short Guide

Here's a handy guide on when it's best to boost Facebook posts and when it might be more prudent to try other Facebook advertising tactics. Read More

3 Big Reasons Buying Facebook Likes Just Doesn't Work

3 Big Reasons Buying Facebook Likes Just Doesn't Work

There's little to be gained from buying Facebook likes, aside from cosmetic value. There are, however, a lot of things that could go wrong. Read More

6 Top Takeaways From Snapchat Marketing

6 Top Takeaways From Snapchat Marketing

The principles behind Snapchat's marketing savvy are available to anyone. Here are six of the top ways Snapchat teaches marketers to build their brands. Read More

3 Home Improvement Marketing Tips for Social Media

3 Home Improvement Marketing Tips for Social Media

Check out the top 3 home improvement marketing tips for social media that companies can use to lay the foundations to build their businesses. Read More

Facebook Ad Types: What's Right for Your Business?

Facebook Ad Types: What's Right for Your Business?

With so many options, it's easy to get overwhelmed when starting a Facebook campaign. Here's a quick rundown of the top Facebook ad types for local businesses. Read More

3 Facebook Marketing Tips That Will Help You Reach Your Business Goals

3 Facebook Marketing Tips That Will Help You Reach Your Business Goals

With a little know-how, and these Facebook marketing tips, marketers can increase relevancy, visibility, and even grow in-store visits. Read More

How Facebook Custom Audience Targeting Is Changing the Game

How Facebook Custom Audience Targeting Is Changing the Game

Facebook has recently added an exciting new option to its Custom Audience targeting tool. Learn more about the advanced targeting feature. Read More

How Facebook Retargeting Can Take Your Campaign to the Next Level

How Facebook Retargeting Can Take Your Campaign to the Next Level

Facebook retargeting can help recapture the attention (and drive conversions) of consumers who have already expressed an interest in your business. Read More

Landing Page Design: 4 Improvements You Can Make Right Now

Landing Page Design: 4 Improvements You Can Make Right Now

There are many ways to optimize your landing page design, but here are some quick fixes to reduce bounce rates and increase conversions. Read More

The Difference Between Good and Great Banner Ads

The Difference Between Good and Great Banner Ads

When it comes to banner ads, good just isn't good enough. They have to be great in order to stand out and succeed. Here's how to do it. Read More

Facebook Ads for Small Businesses: Best Practices

Facebook Ads for Small Businesses: Best Practices

A successful Facebook ad campaign for small businesses starts with defining your goals and your audience. Read More

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