Jenny Sutton

Jenny Sutton Has Worked for Cox Media Group since 2003 And has been a Digital Sales Director Since 2016. She says, "I love my job more every day because I get to raise the bar high for myself and for everyone around me. I Love showing people that the impossible is possible. Achieving big things drives me. I tell every team I lead that if you want to move mountains, you'll love working with me. If you don't, you'll want to find another team. Either move mountains with us or get out of our way"

Jenny loves working in the digital advertising space because she believes that data-backed decisions and a tenacious attitude can lead to strong digital organizations and big success. She lives in Florida with her husband and two kids and is a self-professed lifelong learner. Need a book recommendation? Just call Jenny.

Articles by Jenny Sutton

3 Tips for Post-Holiday Marketing

3 Tips for Post-Holiday Marketing

Now that the holiday rush is behind us, it's time to rethink our marketing strategies. How can you make the most of the post-holiday lull? Start here. Read More

Top Marketing Trends in the Legal Industry

Top Marketing Trends in the Legal Industry

The legal field is highly competitive and requires a savvy marketing strategy to stay on top. These trends yield successful marketing strategies. Read More

Digital Marketing Planning: How Early Is Too Early?

Digital Marketing Planning: How Early Is Too Early?

Don't underestimate the importance of digital marketing planning. Getting a jumpstart on your next seasonal campaign can put you on track to success. Read More

B2B Basics - Build Trust and Boost Customer Retention

B2B Basics - Build Trust and Boost Customer Retention

It takes less time and fewer dollars to engage a current customer, build a relationship, and make an additional sale. Customer retention is the key to continual growth, so we're digging into some simple strategies to create the connection your customers never knew they were looking for. Read More

Managing Your Email Marketing List: Why It's Time for a Makeover

Managing Your Email Marketing List: Why It's Time for a Makeover

A smaller list is a chance for email marketers to start fresh. Here are strategies you can use when managing your email marketing list. Read More

3 Lead-Generating Tactics for Marketers

3 Lead-Generating Tactics for Marketers

There are countless ways businesses can get their names out there, but mastering these basic lead-generating tactics is a great place to start. Read More

3 Ways Location Information Can Drive Foot Traffic to Your Store

3 Ways Location Information Can Drive Foot Traffic to Your Store

Location information can help businesses strengthen their visibility in a local market while also advertising to shoppers in close proximity. Read More

It's the Best Time of Year to Buy a Car: How Can Auto Dealers Stand Out?

It's the Best Time of Year to Buy a Car: How Can Auto Dealers Stand Out?

It's the best time of year to buy a car. Here's how to get customers' eyes on your inventory. Read More

Marketing Email Frequency: How Often Should You Send Out Marketing Emails?

Marketing Email Frequency: How Often Should You Send Out Marketing Emails?

There's no one-size-fits-all answer to how often to send emails, but there are ways to test what email frequency appeals to your audience. Read More

Finding Your Target Customer: Top Tips of the Year

Finding Your Target Customer: Top Tips of the Year

Build relationships with the people who will become brand loyalists. Let's identify your target customer. Read More

Marketing Strategies for New QSR Owners

Marketing Strategies for New QSR Owners

How can you attract customers to your new QSR? Here are three marketing strategies that quick-service restaurant owners can employ. Read More

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

The Super Bowl of sales is just around the corner. These Small Business Saturday marketing ideas will help your local business score a touchdown. Read More

7 Digital Advertising Terms You Need To Know

7 Digital Advertising Terms You Need To Know

Stumped by digital ad jargon? Here are the definitions for seven digital advertising terms every business pro should know. Read More

5 Go-To Marketing Resources For Smart Marketers

5 Go-To Marketing Resources For Smart Marketers

Here are our top picks for marketing resources that can help make your everyday business tasks run more smoothly. Read More

How to Use A/B Testing in Your Email Marketing Efforts

How to Use A/B Testing in Your Email Marketing Efforts

A/B testing can identify areas for improvement in email campaigns, while also generating data that can support your future marketing strategy. Read More

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Tips to building a measurable marketing plan to drive your business. Read More

Home Services Marketing Tips for Small Business Owners

Home Services Marketing Tips for Small Business Owners

Marketing strategies that drive leads for home services. Read More

Why Mobile Marketing Should Leverage Location Targeting

Why Mobile Marketing Should Leverage Location Targeting

Mobile marketing is all about reaching potential customers at exactly the right time, giving them answers just as needs arise. Working with a team of experts can help you grow your business to new heights. Read More

5 Features of Annoying Display Ads (and How to Make Them Better)

5 Features of Annoying Display Ads (and How to Make Them Better)

When it comes to display advertising, it's best to create several options and beta test them across multiple platforms to see which ad types resonate with your audience before you fully launch. Let's dig into the top five annoying display ad types, and ways to make them more palatable. Read More

GDPR: What Do Local Businesses Need to Do?

GDPR: What Do Local Businesses Need to Do?

GDPR is the largest global data privacy law yet and could influence other regions of the world to adopt similar policies. While obtaining customer data is crucial to your business, protecting that data is vital to your future. Here's what local businesses need to know. Read More

How to Calculate Your Automotive Advertising Budget

How to Calculate Your Automotive Advertising Budget

With ad spend constantly rising for auto dealers, your automotive advertising budget probably isn't getting any lower. Learn the best strategy for your dealership today. Read More

Transparency in Advertising: Which Metrics Should You Measure?

Transparency in Advertising: Which Metrics Should You Measure?

Learn why transparency in advertising is the latest guiding principle for marketing pros everywhere. Read More

What is Contextual Targeting?

What is Contextual Targeting?

Publishers are working with marketers and advertisers to ensure that the web page where an ad resides shares common themes with the ad shown there. That's contextual targeting. Learn more here. Read More

Dayparting: Reaching the Right Audience at the Right Time

Dayparting: Reaching the Right Audience at the Right Time

Learn how dayparting allows marketers and advertisers to get the most out of their budget. Read More

Business Spotlight: Body Details True Laser Specialists

Business Spotlight: Body Details True Laser Specialists

In this Business Spotlight, learn how Local Solutions helped Body Details become South Florida’s most recognized brand for laser hair removal, tattoo removal and skin rejuvenation. Read More

Marketing to Nontraditional Students: What You Need to Know

Marketing to Nontraditional Students: What You Need to Know

The number of nontraditional students has grown and is changing the face of universities across the country. Use these tips to better target this audience. Read More

Building a Brand on a Budget: 3 Tips to Keep in Mind

Building a Brand on a Budget: 3 Tips to Keep in Mind

If you're building a brand on a budget, here are three quick tips to help you get started. Read More

2018 Marketing Trends: What to Look For

2018 Marketing Trends: What to Look For

As marketers are already looking toward next year and what they should factor into their budgets, here are a few 2018 marketing trends that are already forming. Read More

What Makes a Content Marketing Strategy Successful?

What Makes a Content Marketing Strategy Successful?

What can you do to make sure your content marketing strategy delivers the results you want? Here are three common questions marketers must ask themselves. Read More

Is Your Value Proposition Working For You?

Is Your Value Proposition Working For You?

Done well, a value proposition can help retain loyal customers; done poorly, it can stifle growth. Learn how to create and test your value proposition. Read More

Audio Streaming Service Ad-Buying: What to Know and How to Do It

Audio Streaming Service Ad-Buying: What to Know and How to Do It

Brands outside the audio industry are beginning to see the opportunity of an audio streaming service as an advertising opportunity. Read More

Digital Campaign Measurement: Know When the Price is Right

Digital Campaign Measurement: Know When the Price is Right

Here's a simple guide to identifying the right metrics, measuring performance and making business decisions based on campaign ROI. Read More

How Your Travel Marketing Strategies Can Touch the Entire Customer Journey

How Your Travel Marketing Strategies Can Touch the Entire Customer Journey

By considering the entire customer journey in your travel marketing, you can better engage customers and orchestrate a strategy for successfully driving growth. Read More

4 Tips to Boost Your Automotive Marketing

4 Tips to Boost Your Automotive Marketing

Innovations in technology have transformed the way consumers buy cars. Harness those innovations to boost your automotive marketing. Read More

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