Joseph Naylor

Joseph Naylor is a highly accomplished marketing and media leader with 18 years of comprehensive experience building new business lines and teams within large and small organizations. Specifically, Joseph is focused on digital media and emerging SaaS, MarTech and AdTech technologies.

Joseph has been at Cox Media Group since 2003 and has held several leadership roles in the field, as well as at the Local Solutions corporate support center. In his current role he oversees and directs all strategy and operations for digital campaign analytics, programmatic, and digital product management. His teams support all salespeople, sales leadership and sales support at CMG's television and radio properties nationwide.

Joseph is a graduate of Eckerd College in Saint Petersburg, Florida, with a degree in Business Management. He has held leadership roles at the American Marketing Association and SCORE small business mentoring. He now lives in Atlanta with his wife and two boys, who can be found on Instagram at @TheNaylorBoys.

Articles by Joseph Naylor

4 Online Strategies to Advertise Your Business

4 Online Strategies to Advertise Your Business

When thinking of ways to advertise your business locally, digital is a highly effective place to start — especially when it's paired with traditional media. Read More

The Power of Audio Ads

The Power of Audio Ads

Most marketers are focused on visual content, leaving the world of digital audio fertile ground for novel ways to target local audiences. Read More

Cox Trading Desk is the Key to Targeting the Right Audience

Cox Trading Desk is the Key to Targeting the Right Audience

Cox Trading Desk is the latest high-tech tool to push your digital marketing strategy to new heights. Let us pinpoint your likely customers to boost sales. Read More

Attribution and Traditional Marketing: How to Prove Its ROI

Attribution and Traditional Marketing: How to Prove Its ROI

You know the appeal of digital marketing, but what about traditional marketing? Here are some of its advantages and how to measure its success. Read More

Advertising on Amazon: Benefits for Marketers

Advertising on Amazon: Benefits for Marketers

Retailers may cringe at the idea of advertising on Amazon, but the online retail giant is one of the best places to reach potential buyers. Read More

How to Find My Target Audience: Using Data to Increase Ad Relevancy

How to Find My Target Audience: Using Data to Increase Ad Relevancy

First- and third-party data is helping marketers zero in on their target audience. Read More

What Is Omnichannel Marketing?

What Is Omnichannel Marketing?

What is omnichannel marketing, and what can you get out of it? Shared data across platforms and a more seamless user experience, for starters. Read More

4 Reasons Your Multichannel Marketing Is Failing

4 Reasons Your Multichannel Marketing Is Failing

A single channel rarely brings in much business for an organization. For that reason, brands often have no choice but to embrace a multichannel marketing strategy. Check for one of these common mistakes that brands make when rolling out a multichannel strategy. Read More

How Purchase Intent Benefits From Integrated Marketing

How Purchase Intent Benefits From Integrated Marketing

Include integrated media in your marketing strategy as it can help lead to higher purchase intent and increased conversions. Read More

Use Native Advertising to Convert Readers Into Customers

Use Native Advertising to Convert Readers Into Customers

Adding native advertising into your marketing mix can be very rewarding, but it requires a different kind of strategy. Read More

Why Google My Business Matters to Your SEO Strategy

Why Google My Business Matters to Your SEO Strategy

Take a look at what Google My Business can do for your SEO strategy. Read More

Digital Political Marketing in 2016

Digital Political Marketing in 2016

Here's how to cut through the noise and make an impact with digital political marketing this election season. Read More

2016 Digital Marketing Trends: 5 Predictions for the New Year

2016 Digital Marketing Trends: 5 Predictions for the New Year

These five digital marketing trends will continue to dominate in 2016 and will be an important part of any marketing portfolio. Read More

How to Make Small Business Saturday a Success

How to Make Small Business Saturday a Success

Here are some effective digital strategies for generating buzz and driving traffic to your stores (and websites) on Small Business Saturday. Read More

The ABCs of Back-to-School Digital Marketing

The ABCs of Back-to-School Digital Marketing

Reap the potential rewards of the shopping season with these back-to-school digital marketing tips. Read More

Get Noticed With Digital Display and Radio

Get Noticed With Digital Display and Radio

By combining radio and digital display advertising, you can take your marketing plan to the next level and get noticed by more potential customers. Read More

Is Your Business Getting Noticed? Integrated Marketing Can Help

Is Your Business Getting Noticed? Integrated Marketing Can Help

It can be difficult for businesses to cut through all the noise and get noticed by their target audience. Integrated marketing can help. Read More

Don't Put All Your Marketing Eggs in One Basket

Don't Put All Your Marketing Eggs in One Basket

It's tempting to go all in on a marketing tactic that works, but don't put all your eggs in one basket. Integrated marketing campaigns are key. Read More

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-precise targeting makes it possible to determine where your ideal customer is and deliver specific content to them based on their location. Read More

Why Banner Ad Click-Through Rates Aren't the Be-All and End-All

Why Banner Ad Click-Through Rates Aren't the Be-All and End-All

Brands shouldn't ignore click-through rates as a metric for campaign value, but there are other important benefits to consider. Read More

3 Essential Elements of a Successful Display Advertising Campaign

3 Essential Elements of a Successful Display Advertising Campaign

Display advertising campaigns can be challenging to create, but by following these guidelines, you can create a campaign that's poised to succeed. Read More

3 Digital Marketing Mistakes to Avoid

3 Digital Marketing Mistakes to Avoid

Marketing strategies are well under way, but steer clear of these three digital marketing mistakes to avoid costly repercussions. Read More

How Website Visitor Behavior Differs Between Desktop and Mobile

How Website Visitor Behavior Differs Between Desktop and Mobile

If you want to extend your audience reach, understanding the difference between website visitor behavior on desktop and mobile is key. Read More

Digital Marketing Trends That Will Define 2015

Digital Marketing Trends That Will Define 2015

Getting in front of the top digital marketing trends for 2015 will give you a head start on your competition and help you cash in throughout the year. Read More

How Integrated Marketing Campaigns Can Boost Traditional Advertising

How Integrated Marketing Campaigns Can Boost Traditional Advertising

Integrated marketing campaigns that combine traditional advertising with digital elements are reaching today's consumers in more ways than ever. Read More

Integrated Marketing Campaigns Need More Attention Than Ever

Integrated Marketing Campaigns Need More Attention Than Ever

Does your traditional advertising sync with your digital advertising? To deliver a great customer experience, an integrated marketing campaign is key. Read More

Effective Digital Marketing Requires a Multipronged Approach

Effective Digital Marketing Requires a Multipronged Approach

Digital marketing is an umbrella term for dozens of different strategic campaigns. Creating a multifaceted digital strategy is essential for success. Read More

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