Linda Hansen

Online and Offline Marketing Strategies: Why Consistency is Key

Online and Offline Marketing Strategies: Why Consistency is Key

It's important to strike the right balance between online and offline marketing strategies with consistency being the key to a truly integrated approach. Read More

How Multichannel Campaigns Raise Consumer Purchase Intent

How Multichannel Campaigns Raise Consumer Purchase Intent

Now is the time to start investing in multichannel campaigns as they significantly improve both consumer purchase intent and brand perception. Read More

Boost Retailer Customer Loyalty in the Post-Holiday Period

Boost Retailer Customer Loyalty in the Post-Holiday Period

Take some proactive steps in the post-holiday period to boost retailer customer loyalty in the new year and make one-time customers into repeat customers. Read More

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Google could be exploring the idea of creating an acceptable ads policy to help curb ad blocking by consumers. Read More

Second-Screen Searches: How to Monetize TV-Watchers' Smartphone Habit

Second-Screen Searches: How to Monetize TV-Watchers' Smartphone Habit

Second-screen searches are on the rise and smart marketers can squeeze tons of value out of blending TV and digital marketing. Read More

Integrated Marketing That Works: How TV and Digital Go Hand-in-Hand

Integrated Marketing That Works: How TV and Digital Go Hand-in-Hand

By utilizing both TV and digital, your integrated marketing strategy can target and reach your audience in the most effective way possible. Read More

How Integrated Marketing Can Work for You This Holiday Season

How Integrated Marketing Can Work for You This Holiday Season

Crafting an integrated marketing campaign during the holidays allows businesses to reach busy shoppers more cohesively from screen-to-screen. Read More

Building Brand Awareness With TV and Digital Advertising

Building Brand Awareness With TV and Digital Advertising

Build brand awareness with TV advertising and target consumers who are most likely to convert with digital display and video. Read More

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The 5 Best Places to Distribute Your Business Information
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How To Target Your Ideal Customer Online
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