Analytics

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How Attribution Models Can Help Measure Your Marketing ROI

How Attribution Models Can Help Measure Your Marketing ROI

An in-depth look at how marketing attribution models offer a great way to improve ROI. Read More

Facts About Data Discrepancies That’ll Make You A Better Marketer

Facts About Data Discrepancies That’ll Make You A Better Marketer

Data discrepancies are a common occurrence, but frustrating, nonetheless. So, how do you confidently present your data findings despite inconsistencies? Read More

The March 2019 Google Algorithm Update

The March 2019 Google Algorithm Update

Is your website affected by Google's latest algorithm update? Learn more about how the update may have affected your site and what you can do about it. Read More

How to Decode Google's Web Analytics and Dig up Valuable Insight

How to Decode Google's Web Analytics and Dig up Valuable Insight

Even when brands bring in other Web analytics tools, Google's offerings are too useful to ignore. Here's how to turn these metrics into informed strategy. Read More

Analytics 101 for SMB Marketers: How to Fix Poor Website Performance Metrics

Analytics 101 for SMB Marketers: How to Fix Poor Website Performance Metrics

Not thrilled with the stories your website performance metrics are telling? Here are three common issues and what you can do to fix them. Read More

Analytics 101 for SMB Marketers: Campaign and Website Metrics That Matter

Analytics 101 for SMB Marketers: Campaign and Website Metrics That Matter

What are the campaign and website metrics that matter most? Here are six metrics you should include as part of your marketing analysis. Read More

Analytics 101 for SMB Marketers: Why You Must Measure Marketing Performance

Analytics 101 for SMB Marketers: Why You Must Measure Marketing Performance

You probably track business metrics, but do you measure marketing performance? If not, here's why you should start. Read More

The Truth About Marketing Attribution: What It Is and What It's Not

The Truth About Marketing Attribution: What It Is and What It's Not

Marketing attribution is a way to determine the value or ROI of your marketing channels. Here are three common myths that might be holding you back from adopting an attribution strategy. Read More

How Cross-Channel Attribution Powers Smart Marketing

How Cross-Channel Attribution Powers Smart Marketing

Cross-channel attribution was once an impossible solution, but today's technology has made it accessible to any brand. Here's how cross-channel attribution drives smarter marketing. Read More

Why You Should Let Marketing Partners Access Your Google Analytics

Why You Should Let Marketing Partners Access Your Google Analytics

If you want your marketing partners to create spot-on web campaigns, they need to access your Google Analytics to gather data and thoroughly review it. Read More

Conducting a Brand Audit for Your Business

Conducting a Brand Audit for Your Business

Conducting a brand audit is an essential step for all marketers as it gives a bird's-eye view of what's working well and areas that could use some attention. Read More

What Owners Need to Know About Small Business Data Analytics

What Owners Need to Know About Small Business Data Analytics

Whether you're new to the game or want to bolster an existing online presence, here's what you need to know about small business data analytics. Read More

How Data-Driven Marketing Can Inspire Action

How Data-Driven Marketing Can Inspire Action

Here are a few ways data-driven marketing can be turned into customer action and increased conversions. Read More

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Here are three considerations that should be made when determining what metrics you should analyze for showcasing marketing ROI for your campaign. Read More

Marketing Analytics vs. Attribution: What's the Difference?

Marketing Analytics vs. Attribution: What's the Difference?

You need both marketing analytics and attribution to build winning digital campaigns. Here's what makes each unique and important to your company. Read More

How to Understand Your Bounce Rate (And Fix It)

How to Understand Your Bounce Rate (And Fix It)

To help you better understand your bounce rate — and begin to improve it — we've put together an easy overview. Read More

Digital Campaign Measurement: Know When the Price is Right

Digital Campaign Measurement: Know When the Price is Right

Here's a simple guide to identifying the right metrics, measuring performance and making business decisions based on campaign ROI. Read More

Hidden Marketing Analytics Tools You Might Be Missing

Hidden Marketing Analytics Tools You Might Be Missing

To analyze digital marketing data from all angles, marketers need to dive deeper into their campaigns using lesser-known marketing metrics and analytics tools. Read More

3 Ways Using Google Analytics Can Help Small Businesses

3 Ways Using Google Analytics Can Help Small Businesses

By using Google Analytics, you can improve your marketing efforts and give shape to the digital success of your small business. Read More

5 Fails in Your Google Analytics Best Practices

5 Fails in Your Google Analytics Best Practices

It's easy to feel overwhelmed by the numerous metrics and tools within the Google Analytics dashboard, but these best practices will put you on the right track. Read More

4 Metrics to Measure Website Performance and End Analysis Paralysis

4 Metrics to Measure Website Performance and End Analysis Paralysis

If you've begun to measure website performance, the amount of data that's available can be overwhelming. Here are four key metrics to focus on. Read More

Website Performance Metrics: A Guide to the Google Analytics Dashboard

Website Performance Metrics: A Guide to the Google Analytics Dashboard

Without website performance metrics, the only thing you can say for sure is that you don't know how your marketing campaigns are working. Read More

Tips for Testing Brand Awareness

Tips for Testing Brand Awareness

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

The Importance of Data Analysis for Regional Businesses

The Importance of Data Analysis for Regional Businesses

For businesses focused on regional marketing, the importance of data analysis can't be exaggerated. Here's why. Read More

Importance of Data Analysis: 4 Metrics Every Business Should Track

Importance of Data Analysis: 4 Metrics Every Business Should Track

The importance of data analysis in marketing can't be overstated. No matter what business you're in, here are four metrics that are worth your time. Read More

Measure Automotive Advertising Trends With Key KPIs

Measure Automotive Advertising Trends With Key KPIs

When building digital campaigns, focus on these automotive advertising trends to uncover the true value of your automotive ad strategy. Read More

Are Your Website Performance Metrics Giving You the Full Story?

Are Your Website Performance Metrics Giving You the Full Story?

Which website performance metrics matter most, and how can you tell? Here's how to see the big picture with your website analytics. Read More

3 Website Performance Metrics You Just Can't Ignore

3 Website Performance Metrics You Just Can't Ignore

Website performance metrics can offer a blueprint to building a winning digital presence, but are you tracking the right ones? Read More

10 Key Metrics for Measuring Digital Campaign Performance

10 Key Metrics for Measuring Digital Campaign Performance

Here are 10 simple metrics to help you decide what's working in your digital marketing campaigns and what needs to be optimized or dropped. Read More

How to Use Website Performance Metrics

How to Use Website Performance Metrics

Website performance metrics allow you to evaluate the success of your digital marketing efforts. Here are the main metrics you should know. Read More

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