Digital Marketing Strategy

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Should You Care About the

Should You Care About the "Attention Economy"?

Examining how companies evolve to get noticed in the attention economy. Read More

Attribution Models Can Help Measure Your ROI

Attribution Models Can Help Measure Your ROI

An in-depth look at how marketing attribution models offer a great way to improve ROI. Read More

Strategies for Staying Connected With Your Customers During COVID-19

Strategies for Staying Connected With Your Customers During COVID-19

Businesses must adjust their marketing strategies as the COVID-19 pandemic continues. Stay in touch with these best practices. Read More

News Release: Surge In Local Radio Listenership

News Release: Surge In Local Radio Listenership

CMG is interested in understanding how COVID-19 is affecting our media consumption. Our recent survey shows a clear shift in radio listenership. Read More

Importance of Email Marketing in the Time of COVID-19

Importance of Email Marketing in the Time of COVID-19

In today's uncertain world, there's one sure way your marketing team can remain productive and reach existing leads: email marketing. Read More

Does Your Business Need Help During COVID-19?

Does Your Business Need Help During COVID-19?

As the world continues to reel from COVID-19, Cox Media Group Local Solutions is putting its best foot forward to help businesses manage changes and continue growing. Read More

How to Approach COVID-Related Ad Messaging

How to Approach COVID-Related Ad Messaging

Your ad campaigns and social campaigns probably aren't relevant in the current environment. Here's how to shift your focus in light of COVID-19. Read More

Best Three Tools for Your Geolocation Mobile Marketing Needs

Best Three Tools for Your Geolocation Mobile Marketing Needs

Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More

How are SMBs Affected by Zero Click Searches?

How are SMBs Affected by Zero Click Searches?

Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More

What is Facebook's New Off-Facebook Activity Tool?

What is Facebook's New Off-Facebook Activity Tool?

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

Business Spotlight: Fence Outlet

Business Spotlight: Fence Outlet

Learn how CMG Local Solutions helped Fence Outlet develop successful advertising strategies with personalized reporting, customer service, and campaigns. Read More

Update to Understanding Voice Search and its Business Impact

Update to Understanding Voice Search and its Business Impact

Position your business for success with these best practices for the new era of search... voice search, that is. Read More

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Negative reviews are the bane of all small business. Here's what you need to know about negative reviews as well as a few best practices to fight back. Read More

Broaden Your Digital Strategy with Local Solutions

Broaden Your Digital Strategy with Local Solutions

How can you stay relevant in a market saturated with digital platforms? With the help of Local Solutions experts, of course! Read More

Time Spent with Media in 2019

Time Spent with Media in 2019

The average American adult spends over 12 hours per day with media! Local Solutions can maximize the effectiveness of your digital campaigns. Read More

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Amazon's Alexa is now HIPAA compliant. What does this big change mean for the future of voice search and what does it mean for your business? Read More

Digital Marketing Planning: How Early Is Too Early?

Digital Marketing Planning: How Early Is Too Early?

Don't underestimate the importance of digital marketing planning. Getting a jumpstart on your next seasonal campaign can put you on track to success. Read More

The March 2019 Google Algorithm Update

The March 2019 Google Algorithm Update

Is your website affected by Google's latest algorithm update? Learn more about how the update may have affected your site and what you can do about it. Read More

5 Ways to Use A/B Testing in Your Digital Strategy

5 Ways to Use A/B Testing in Your Digital Strategy

Did you know A/B testing is a great way to improve the reach and value of your digital marketing campaign? Take a page out of our book and consider using these innovative approaches today! Read More

Business Spotlight: S&W Kitchens

Business Spotlight: S&W Kitchens

Seeing the results of a great digital marketing strategy is always cause for celebration. Today, CMG celebrates the growth experienced by S&W Kitchens. Learn more about how they turned their marketing campaign into a high perofmance machine. Read More

How Voice Search Will Impact Digital Marketing

How Voice Search Will Impact Digital Marketing

With voice search on the rise, it's time to take a closer look at this growing trend and the potential it has to change your digital marketing strategy. Read More

Five Questions You Should Ask an SEM Partner

Five Questions You Should Ask an SEM Partner

Regardless of what business you're in, search engine marketing (SEM) plays a key role in getting new customers. Learn more about what questions you should be asking as you pursue a SEM strategy with a partner or agency. Read More

How to Tell Marketing Technology Trends From Fads

How to Tell Marketing Technology Trends From Fads

Three criteria can help you identify marketing technology trends amid short-lived fads. Here are helpful tips for distinguishing between the two. Read More

Advertising on Amazon: Benefits for Marketers

Advertising on Amazon: Benefits for Marketers

Retailers may cringe at the idea of advertising on Amazon, but the online retail giant is one of the best places to reach potential buyers. Read More

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Has your business hit a seasonal slump? Here are five off-season marketing strategy ideas to keep your momentum going during your slower months. Read More

5 Go-To Marketing Resources For Smart Marketers

5 Go-To Marketing Resources For Smart Marketers

Here are our top picks for marketing resources that can help make your everyday business tasks run more smoothly. Read More

Google Responsive Search Ads: What To Know

Google Responsive Search Ads: What To Know

Google responsive search ads offer more customization and a higher rate of return than traditional search alternatives. Read More

3 Times You Need Marketing Help

3 Times You Need Marketing Help

Every small business owner relies on others to make professional strides. When you need marketing help, get it. Read More

How to Use A/B Testing in Your Email Marketing Efforts

How to Use A/B Testing in Your Email Marketing Efforts

A/B testing can identify areas for improvement in email campaigns, while also generating data that can support your future marketing strategy. Read More

Tips for Building a Measurable Marketing Plan

Tips for Building a Measurable Marketing Plan

4 Questions to Ask Yourself Before Getting Started Read More

Home Services Marketing Tips for Small Business Owners

Home Services Marketing Tips for Small Business Owners

Marketing strategies that drive leads for home services. Read More

How to Run a SWOT Analysis to Improve Your Marketing Strategy

How to Run a SWOT Analysis to Improve Your Marketing Strategy

A SWOT analysis is easy to run, and it can tell you a lot about your marketing efforts. Here's an overview of how to guide these conversations. Read More

3-Step Guide for Customer Engagement Metrics

3-Step Guide for Customer Engagement Metrics

We'll give you an overview of how to identify the metrics that matter across channels, and the multilevel framework that makes attribution possible. Read More

GDPR: What Do Local Businesses Need to Do?

GDPR: What Do Local Businesses Need to Do?

GDPR is the largest global data privacy law yet and could influence other regions of the world to adopt similar policies. While obtaining customer data is crucial to your business, protecting that data is vital to your future. Here's what local businesses need to know. Read More

Email Marketing: How to Increase Click-Throughs and Conversions

Email Marketing: How to Increase Click-Throughs and Conversions

Email marketing is one of those tactics that can produce impressive results when done right, and can hurt your brand's reputation when done wrong. Marketers need to think about what their recipients want to hear, rather than filling an email with what they want their readers to know. Read More

The Google Chrome Ad Filter: What Marketers Need to Know

The Google Chrome Ad Filter: What Marketers Need to Know

We all want better experiences on the web and Google is taking steps to reduce annoying content. Learn more about the Google Chrome ad filter. Read More

Google AMP: How Businesses Can Boost Their Mobile Experience

Google AMP: How Businesses Can Boost Their Mobile Experience

What is Google AMP exactly, and how can small and midsize businesses leverage the technology? Read More

4 Reasons Your Multichannel Marketing Is Failing

4 Reasons Your Multichannel Marketing Is Failing

A single channel rarely brings in much business for an organization. For that reason, brands often have no choice but to embrace a multichannel marketing strategy. Check for one of these common mistakes that brands make when rolling out a multichannel strategy. Read More

Brainstorm Tips: How Marketers Can Think Outside the Box

Brainstorm Tips: How Marketers Can Think Outside the Box

By using these brainstorm tips, you can help your team start to think bigger and, more importantly, get excited about bringing their new ideas to life. Read More

Transparency in Advertising: Which Metrics Should You Measure?

Transparency in Advertising: Which Metrics Should You Measure?

Learn why transparency in advertising is the latest guiding principle for marketing pros everywhere. Read More

Creating Content ROI: The Importance of a Distribution Strategy

Creating Content ROI: The Importance of a Distribution Strategy

Driving strong content ROI requires a distribution strategy to deliver your content to a relevant online audience. Read More

How Cross-Channel Attribution Powers Smart Marketing

How Cross-Channel Attribution Powers Smart Marketing

Cross-channel attribution was once an impossible solution, but today's technology has made it accessible to any brand. Here's how cross-channel attribution drives smarter marketing. Read More

What is Contextual Targeting?

What is Contextual Targeting?

Publishers are working with marketers and advertisers to ensure that the web page where an ad resides shares common themes with the ad shown there. That's contextual targeting. Learn more here. Read More

Rebranding Part 3: Keys to Successful Brand Implementation

Rebranding Part 3: Keys to Successful Brand Implementation

Brand implementation must be conducted in a very thoughtful way during the rebranding process, particularly if you already have a large customer base that's gotten used to your website or platform interface. Read More

Rebranding Part 2: Pinpointing Where You Should Revamp

Rebranding Part 2: Pinpointing Where You Should Revamp

Rebranding a business is no small endeavor, but if you've seen the signs that it's time to rethink your design, messaging or strategy (or maybe all three), then don't put it off any longer. Read More

Rebranding Part 1: Metrics That Prove It's Time to Rebrand

Rebranding Part 1: Metrics That Prove It's Time to Rebrand

Rebranding is only as hard as you make it. Being proactive in recognizing when it's time for a refresh and enlisting the help of experts can ensure you never fall off your customers' radar — and that new leads are always waiting at the door. Read More

4 Digital Display Ad Trends to Watch This Year

4 Digital Display Ad Trends to Watch This Year

With digital display ad trends on the rise, now's the time to beef up that line item in your ad spend budget. Read More

How Your SMB Can Develop Effective Branding

How Your SMB Can Develop Effective Branding

Help customers connect with your business and gradually establish a loyal base through effective branding. Read More

5 Ways to Create Ads That Stand Out

5 Ways to Create Ads That Stand Out

Creating ads that stand out is challenging — but it's not impossible. Here are five things you can do to rise above the noise and reach your target audience: Read More

Dayparting: Reaching the Right Audience at the Right Time

Dayparting: Reaching the Right Audience at the Right Time

Learn how dayparting allows marketers and advertisers to get the most out of their budget. Read More

Business Spotlight: Body Details True Laser Specialists

Business Spotlight: Body Details True Laser Specialists

In this Business Spotlight, learn how Local Solutions helped Body Details become South Florida’s most recognized brand for laser hair removal, tattoo removal and skin rejuvenation. Read More

The Most Effective Advertising with Display Ads

The Most Effective Advertising with Display Ads

The most effective advertising is the kind that fits your budget, doesn't overwhelm your marketing team and serves your brand's target audience. Read More

Conducting a Brand Audit for Your Business

Conducting a Brand Audit for Your Business

Conducting a brand audit is an essential step for all marketers as it gives a bird's-eye view of what's working well and areas that could use some attention. Read More

Cox Media Group Joins the Trustworthy Accountability Group

Cox Media Group Joins the Trustworthy Accountability Group

Cox Media Group joins the Trustworthy Accountability Group. Becoming TAG Registered reinforces our leadership in the changing world of digital advertising. Read More

What is Programmatic Buying?

What is Programmatic Buying?

Understand the relationship between quality, supply & CPMs. Read More

Marketing to Nontraditional Students: What You Need to Know

Marketing to Nontraditional Students: What You Need to Know

The number of nontraditional students has grown and is changing the face of universities across the country. Use these tips to better target this audience. Read More

What Millennial Parents Want From Digital Marketing

What Millennial Parents Want From Digital Marketing

40 percent of millennials are already parents. How can brands market to millennial parents in a way that resonates with them? Read More

How Co-Viewing and OTT Devices Drive Explosive Engagement

How Co-Viewing and OTT Devices Drive Explosive Engagement

Want to get audiences talking about your brand? Reach the right audience at the right time through OTT devices. Read More

How are Disruptive Web Users Influencing the Automotive Industry?

How are Disruptive Web Users Influencing the Automotive Industry?

Disruptive web users tend to spend significantly more time researching cars when shopping. Learn how your dealership can better target this online audience. Read More

How Video Responses Turn Customers Into Brand Advocates

How Video Responses Turn Customers Into Brand Advocates

Video responses can be the customer service strategy you need to make buyers fall in love with your brand. Read More

How a Vehicle Detail Page Can Influence Car Shoppers

How a Vehicle Detail Page Can Influence Car Shoppers

A vehicle detail page can influence car shoppers by being an essential marketing tool, working to help finalize sales and generate regular website traffic. Read More

Rise of the Advertisement Blocker: What Marketers Need to Consider

Rise of the Advertisement Blocker: What Marketers Need to Consider

Advertisement blocker technology has been popular among customers for years, and its presence continues to grow. Here are some tips for adjusting your digital strategy. Read More

How to Reach The Unreachables Through Advertising

How to Reach The Unreachables Through Advertising

Many people are continuing to shy away from traditional means of consuming television. So, how can marketers better reach the unreachables through advertising? Read More

Addressing Your 2018 Marketing Plan

Addressing Your 2018 Marketing Plan

Still not sure how to tackle your 2018 marketing plan? Reach out to a marketing professional for advice on moving your business forward in the new year. Read More

Building a Brand on a Budget: 3 Tips to Keep in Mind

Building a Brand on a Budget: 3 Tips to Keep in Mind

If you're building a brand on a budget, here are three quick tips to help you get started. Read More

2018 Marketing Trends: What to Look For

2018 Marketing Trends: What to Look For

As marketers are already looking toward next year and what they should factor into their budgets, here are a few 2018 marketing trends that are already forming. Read More

What Are the Benefits of OTT Advertising?

What Are the Benefits of OTT Advertising?

OTT services are growing in number, and people are flocking to them. Learn why you should invest in these platforms. Read More

Generation Z: 6 Must-Have Marketing Strategies

Generation Z: 6 Must-Have Marketing Strategies

Here are six strategies you can use to connect with generation z, the customers of the future. Read More

How Data-Driven Marketing Can Inspire Action

How Data-Driven Marketing Can Inspire Action

Here are a few ways data-driven marketing can be turned into customer action and increased conversions. Read More

Managing Your Online Brand Reputation: Why You Can't Wait

Managing Your Online Brand Reputation: Why You Can't Wait

Don't wait when it comes to managing your online brand reputation. Craft a strategy for long-term growth that will create a positive image for your company. Read More

The Art of Personalization: Finding the Right Balance

The Art of Personalization: Finding the Right Balance

The art of personalization is finding the perfect balance for your unique audience. Test your strategy until you find what works best for your situation. Read More

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

Data-driven marketing has affected both how we reach customers today and how we will in the future. Read More

Marketing to Hispanic Millennials: 3 Key Takeaways for Marketers

Marketing to Hispanic Millennials: 3 Key Takeaways for Marketers

If you aren't reaching out to Hispanic millennials then you're missing out on some serious growth opportunities — no matter the size of your business. Read More

Black Friday Prep Tips for Small Businesses

Black Friday Prep Tips for Small Businesses

is your digital presence prepared for the Black Friday excitement? Can it efficiently handle the influx of holiday online shoppers? Read More

Is Your Value Proposition Working For You?

Is Your Value Proposition Working For You?

Done well, a value proposition can help retain loyal customers; done poorly, it can stifle growth. Learn how to create and test your value proposition. Read More

Understanding Brand Loyalty's Relationship with Human Psychology

Understanding Brand Loyalty's Relationship with Human Psychology

To fully understand brand loyalty and make the most of the opportunity, it helps to apply a little human psychology. Read More

Google Warns, IAB Responds: The IAB New Ad Portfolio

Google Warns, IAB Responds: The IAB New Ad Portfolio

The IAB New Ad Portfolio lays the foundation for publishers on how to prepare for Google's changes, and in the process thwart other ad blocking technologies. Read More

Brand Storytelling: Skip the Stereotypical Ad — Not the Story

Brand Storytelling: Skip the Stereotypical Ad — Not the Story

Brand storytelling provides a direction for ad and campaign creation while laying the foundation for a branded experience that can grow and evolve over time. Read More

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Here are three considerations that should be made when determining what metrics you should analyze for showcasing marketing ROI for your campaign. Read More

3 Small Business Marketing Tips to Boost Your Law Firm

3 Small Business Marketing Tips to Boost Your Law Firm

If your law firm wants to get more out of its marketing budget, here are three small business marketing strategies to boost your ROI and your visibility. Read More

Restaurant Marketing: Tech Trends to Grow Business Fast

Restaurant Marketing: Tech Trends to Grow Business Fast

Restaurateurs in the digital age must embrace new tech trends in restaurant marketing to drive new business — and keep customers coming back. Read More

Increase Customer Lifetime Value by Shifting Your Focus

Increase Customer Lifetime Value by Shifting Your Focus

Though it may not be easy, there are good reasons to shift your focus and add long-term goals to increase customer lifetime value. Read More

Marketing Analytics vs. Attribution: What's the Difference?

Marketing Analytics vs. Attribution: What's the Difference?

You need both marketing analytics and attribution to build winning digital campaigns. Here's what makes each unique and important to your company. Read More

Why Multichannel Marketing is a Must for Healthcare

Why Multichannel Marketing is a Must for Healthcare

Healthcare providers trying to build their practices have much to gain from adopting a multichannel marketing strategy. Read More

Audience Personas: What They Are and Why They Matter

Audience Personas: What They Are and Why They Matter

Audience personas can make your business more efficient, bring in more conversions and help you make business decisions that extend far beyond just marketing. Read More

Consumer Engagement: Think Beyond CTR

Consumer Engagement: Think Beyond CTR

When measuring consumer engagement, nearly every marketer considers CTR. While this is a good place to start, it shouldn't be the be-all and end-all KPI. Read More

Rethink Your Back-to-School Marketing Strategy

Rethink Your Back-to-School Marketing Strategy

Create and implement a back-to-school marketing strategy that makes the grade with your target audience. Doing this early on can improve your bottom line. Read More

Audio Streaming Service Ad-Buying: What to Know and How to Do It

Audio Streaming Service Ad-Buying: What to Know and How to Do It

Brands outside the audio industry are beginning to see the opportunity of an audio streaming service as an advertising opportunity. Read More

Digital Campaign Measurement: Know When the Price is Right

Digital Campaign Measurement: Know When the Price is Right

Here's a simple guide to identifying the right metrics, measuring performance and making business decisions based on campaign ROI. Read More

3 Home Services Marketing Tips for This Summer

3 Home Services Marketing Tips for This Summer

Here are three solid home services marketing tips to implement this year so consumers come to your business, even as temperatures rise. Read More

Women in Marketing: Then and Now

Women in Marketing: Then and Now

The future of marketing is progressing as women in marketing are increasingly getting the opportunities they deserve in their professional environments. Read More

Consumer Journey: Travel Marketing Strategies

Consumer Journey: Travel Marketing Strategies

By considering the entire consumer journey in your travel marketing, you can better engage customers and orchestrate a strategy for successfully driving growth. Read More

Marketing Attribution Boosts SEM and Social ROI

Marketing Attribution Boosts SEM and Social ROI

Improved approaches to offline marketing are making it easier to pin down concrete numbers and measure accurate ROI. Read More

Marketing Personalization: What It Means to You Today and Tomorrow

Marketing Personalization: What It Means to You Today and Tomorrow

New technology has presented marketers with exciting opportunities to better connect with customers through marketing personalization. Read More

New Media Consumption Habits: What Marketers Need to Know

New Media Consumption Habits: What Marketers Need to Know

US adults now spend more than 12 hours per day consuming media. How can marketers leverage this growing media consumption? Read More

Legal Consumers Search Online [INFOGRAPHIC]

Legal Consumers Search Online [INFOGRAPHIC]

As legal consumers search online for necessary services, the more important it is for attorneys and law firms to build a healthy online presence. Read More

Holiday Marketing: It's Never Too Early to Make Plans

Holiday Marketing: It's Never Too Early to Make Plans

Retailers depend on a strong holiday shopping season to bolster their annual revenues, and success requires a smart, well-planned holiday marketing strategy. Read More

Digital Creative: Where It's Been and Where It's Going

Digital Creative: Where It's Been and Where It's Going

The world of digital creative is ever-evolving. Marketers care more about impressions and building brand familiarity than just clicks. So, how did we get here? Read More

3 Reasons Why Digital Marketing Works

3 Reasons Why Digital Marketing Works

There are numerous benefits to digital media marketing and here's a quick rundown of why every brand should be taking advantage of all its opportunities. Read More

Google AdWords or Facebook to Generate Leads?

Google AdWords or Facebook to Generate Leads?

3 Tips to Determine Which Tool is Best for Lead Generation Read More

Higher Education Marketing: 3 Tips to Reach Prospective Students

Higher Education Marketing: 3 Tips to Reach Prospective Students

Higher education marketing has grown by leaps and bounds. By employing these strategic tips, marketing professionals can better attract prospective students. Read More

Local Digital Authenticity: How Your Business Can Do It Better

Local Digital Authenticity: How Your Business Can Do It Better

It's essential local businesses take advantage of their unique ability to reach local consumers and impact communities positively. Read More

How Multichannel Campaigns Raise Purchase Intent

How Multichannel Campaigns Raise Purchase Intent

Now is the time to start investing in multichannel campaigns as they significantly improve both consumer purchase intent and brand perception. Read More

4 Lead Generation Tips for Small Businesses

4 Lead Generation Tips for Small Businesses

Acquiring high-quality leads from strong prospects is hard work. Here are four lead generation tips for capturing new leads for your business. Read More

5 Spring Marketing Ideas to Launch Your Business Forward

5 Spring Marketing Ideas to Launch Your Business Forward

The arrival of spring has an impact on consumers, and businesses are smart to consider spring marketing ideas that capitalize on these changing behaviors. Read More

Know Your Target Audience Through Digital Tools

Know Your Target Audience Through Digital Tools

A failure to reach your target audience means missed sales. Luckily, today there are free digital tools to help you define, reach and convert your audience. Read More

Lead Scoring 101: How to Calculate Every Lead's Value

Lead Scoring 101: How to Calculate Every Lead's Value

It's necessary to have a method of lead scoring to prioritize high-value opportunities and identify the prospects that will most likely turn into conversions. Read More

Attracting Customers Through Social Media

Attracting Customers Through Social Media

Find out why attracting customers through social media is worth the effort and expense and add social media to your marketing strategy today. Read More

More Than Skin Deep: Visual Content Improves Your Bottom Line

More Than Skin Deep: Visual Content Improves Your Bottom Line

The way we process visual information is innate. Find out why images are powerful tools for businesses and how you can use visual content to your advantage. Read More

Three Benefits of Call Tracking That Increase Conversions

Three Benefits of Call Tracking That Increase Conversions

Phone call tracking can increase conversion rates while shedding light on the effectiveness of other components of your digital marketing strategy. Read More

Weather-Based Marketing

Weather-Based Marketing

Work with your digital marketing partner to create weather-based marketing campaigns that will help you get the most out of the hot (or cold) days ahead. Read More

Brand Safety Solutions for Digital Advertisers

Brand Safety Solutions for Digital Advertisers

Digital advertising changes, but concerns around brand safety remain at the top of advertisers' minds. Read More

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Google could be exploring the idea of creating an acceptable ads policy to help curb ad blocking by consumers. Read More

Tips for Testing Brand Awareness

Tips for Testing Brand Awareness

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

Local Digital Marketing: Are You Missing a Huge Opportunity?

Local Digital Marketing: Are You Missing a Huge Opportunity?

Marketers who integrate print, radio and TV into local digital marketing campaigns are able to reap the benefits that integrated marketing provides. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

How Does Call Tracking Work: A Beginner's Guide

How Does Call Tracking Work: A Beginner's Guide

Before answering the question "How does call tracking work and what can it do for my business?" it's important to understand what call tracking is. Read More

Conducting a Media Audit for Your Business

Conducting a Media Audit for Your Business

Conducting a media audit for your business can uncover useful information that can then be used to guide your future strategy. Read More

Advertising Campaign Planning: Pay Attention to Ad Frequency

Advertising Campaign Planning: Pay Attention to Ad Frequency

When you're busy plotting the perfect ad campaign, it's easy to forget another crucial aspect of advertising campaign planning: ad frequency. Read More

Ask the Experts: Setting & Measuring Objectives

Ask the Experts: Setting & Measuring Objectives

We're back with another episode of Ask the Experts and this time we're talking all about setting and measuring digital marketing campaign objectives. Read More

Cleaning Up Your Call-to-Action: 5 Tips to Increase Conversions

Cleaning Up Your Call-to-Action: 5 Tips to Increase Conversions

With the right approach, marketers can enhance the effectiveness of their call-to-action and actually boost conversions. Here's how. Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

Measuring Ad Engagement in a Complex New Marketing World

Measuring Ad Engagement in a Complex New Marketing World

Digital marketing has provided advertisers with many more tools for measuring ad engagement and tracking consumer behavior, but where do you start? Read More

Are You Screwing Up Your Call-to-Action Phrases?

Are You Screwing Up Your Call-to-Action Phrases?

Call-to-action phrases may look simple, but successful ones are strategically designed. Here's how to make sure they're as polished as possible. Read More

How to Make Small Business Saturday a Success

How to Make Small Business Saturday a Success

Here are some effective digital strategies for generating buzz and driving traffic to your stores (and websites) on Small Business Saturday. Read More

5 Signs You're Doing Digital Marketing Wrong

5 Signs You're Doing Digital Marketing Wrong

Are you doing digital marketing wrong? Digital marketing mistakes can be costly. Here are five of the biggest ones - and how to fix them. Read More

Why

Why "Click Here" is Dead

The world of digital marketing is evolving, and your calls-to-action need to evolve as well. It's time to ditch "click here" once and for all. Read More

10 Key Metrics for Measuring Digital Campaign Performance

10 Key Metrics for Measuring Digital Campaign Performance

Here are 10 simple metrics to help you decide what's working in your digital marketing campaigns and what needs to be optimized or dropped. Read More

Digital Success Series: Compete and Win

Digital Success Series: Compete and Win

In today's marketplace, the competition is tough, so finding a digital marketing partner that can reach more consumers and drive more sales is key. Read More

Why Integrated Marketing is the Most Effective Strategy

Why Integrated Marketing is the Most Effective Strategy

Utilizing integrated marketing is the most effective strategy for a variety of reasons. We break just a few of them down right here. Read More

The ABCs of Back-to-School Digital Marketing

The ABCs of Back-to-School Digital Marketing

Reap the potential rewards of the shopping season with these back-to-school digital marketing tips. Read More

Digital Success Series: Driving Results

Digital Success Series: Driving Results

Every business wants results from their advertising efforts. Learn more about how we've been driving results for one of our clients in Austin. Read More

3 Strategies to Generate More Leads

3 Strategies to Generate More Leads

Trying to generate more leads? Here are three key strategies that encourage user action and increase conversions. Read More

Get Noticed With Digital Display and Radio

Get Noticed With Digital Display and Radio

By combining radio and digital display advertising, you can take your marketing plan to the next level and get noticed by more potential customers. Read More

3 Reasons a Digital Marketing Expert Is Good for Business

3 Reasons a Digital Marketing Expert Is Good for Business

Hiring a digital marketing expert you can trust is a must when growing your company. Get back to doing what you do best - running your business. Read More

Is Your Business Getting Noticed? Integrated Marketing Can Help

Is Your Business Getting Noticed? Integrated Marketing Can Help

It can be difficult for businesses to cut through all the noise and get noticed by their target audience. Integrated marketing can help. Read More

Digital Success Series: Trust

Digital Success Series: Trust

In the second installment of our Digital Success Series, we talk about the importance of trust and hear it first-hand from one of our Miami clients. Read More

The Role of Emotions in Marketing: What You Need to Know

The Role of Emotions in Marketing: What You Need to Know

Connecting with your customers is more important than ever. Here's what you need to know about the role of emotions in marketing. Read More

Don't Put All Your Marketing Eggs in One Basket

Don't Put All Your Marketing Eggs in One Basket

It's tempting to go all in on a marketing tactic that works, but don't put all your eggs in one basket. Integrated marketing campaigns are key. Read More

Digital Success Series: Expertise

Digital Success Series: Expertise

We don't mean to brag, but take a look at what one of our clients had to say about the expertise of our Local Solutions team in San Antonio, TX. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

The Zero Moment of Truth: What It Is and How It Can Help Your Business

The Zero Moment of Truth: What It Is and How It Can Help Your Business

Winning at the Zero Moment of Truth can be tricky. Here's a quick breakdown of what it is and how you can use it to your advantage. Read More

Do You Have Control Over Your Business' Online Reputation?

Do You Have Control Over Your Business' Online Reputation?

Online reputation management ensures your brand is perceived positively and that consumers can feel confident in your products or services. Read More

How to Use Google Analytics

How to Use Google Analytics

It may seem daunting at first, but learning how to use Google Analytics is crucial to gaining valuable digital marketing campaign insights. Read More

What Is Call Tracking and How Does It Work?

What Is Call Tracking and How Does It Work?

Call tracking allows you to see which ad campaigns are driving calls to your business, providing valuable insights into consumer behavior. Read More

The Call-to-Action Checklist

The Call-to-Action Checklist

Help your customers cross the finish line and take the action you want them to take with this quick call-to-action checklist. Read More

3 Digital Marketing Mistakes to Avoid

3 Digital Marketing Mistakes to Avoid

Marketing strategies are well under way, but steer clear of these three digital marketing mistakes to avoid costly repercussions. Read More

Increase Search-Driven Traffic With an Integrated Approach

Increase Search-Driven Traffic With an Integrated Approach

By taking an integrated approach, you can organically drive search results and boost traffic, both immediately and over the long run. Read More

Digital Advertising: 3 Deadly Mistakes to Avoid

Digital Advertising: 3 Deadly Mistakes to Avoid

Digital advertising can be a powerful tool if managed properly. To ensure your campaigns are effective, steer clear of these major mistakes. Read More

Behavioral Targeting: 10 Ways to Target Consumers

Behavioral Targeting: 10 Ways to Target Consumers

Behavioral targeting is a hot trend in digital marketing right now, but it shouldn't be the only way brands target their ideal consumers. Read More

4 Digital Tools for Converting Consumers into Customers

4 Digital Tools for Converting Consumers into Customers

When it comes to converting consumers into customers, an integrated digital marketing strategy is necessary. Here's how to do it. Read More

Digital Marketing Trends That Will Define 2015

Digital Marketing Trends That Will Define 2015

Getting in front of the top digital marketing trends for 2015 will give you a head start on your competition and help you cash in throughout the year. Read More

3 Essential Components of the Perfect Call-to-Action

3 Essential Components of the Perfect Call-to-Action

If you want a banner ad that drives conversions and not just clicks, you need a clear call-to-action that prompts the reader to take action. Read More

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps new app update not only makes life more convenient for users, it also offers some unique opportunities for local businesses. Read More

Working With a Google Adwords Premier SMB Partner

Working With a Google Adwords Premier SMB Partner

Not all digital marketing service providers are the same. In the digital world, a Google Adwords Premier SMB Partner is a highly valued ally. Read More

Building Brand Awareness Through Diverse Digital Strategies

Building Brand Awareness Through Diverse Digital Strategies

The market is flooded with new brands every day, so standing out in consumers' minds is a huge asset that can increase conversion opportunities. Read More

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Creating an impactful call-to-action (CTA) that drives results depends heavily on choosing the right action verb. Read More

How Integrated Marketing Campaigns Can Boost Traditional Advertising

How Integrated Marketing Campaigns Can Boost Traditional Advertising

Integrated marketing campaigns that combine traditional advertising with digital elements are reaching today's consumers in more ways than ever. Read More

What to Expect from a Great Digital Marketing Consultant

What to Expect from a Great Digital Marketing Consultant

All too often businesses invest in the wrong digital consultant and suffer the consequences. The key is knowing what to look for. Read More

Identifying Your Target Customers: Do's and Don'ts

Identifying Your Target Customers: Do's and Don'ts

Identifying your target customers will help you define your digital marketing strategy and grow your business. Read More

Integrated Marketing Campaigns Need More Attention Than Ever

Integrated Marketing Campaigns Need More Attention Than Ever

Does your traditional advertising sync with your digital advertising? To deliver a great customer experience, an integrated marketing campaign is key. Read More

Effective Digital Marketing Requires a Multipronged Approach

Effective Digital Marketing Requires a Multipronged Approach

Digital marketing is an umbrella term for dozens of different strategic campaigns. Creating a multifaceted digital strategy is essential for success. Read More

Use Hypertargeting To Reach Your Ideal Customer

Use Hypertargeting To Reach Your Ideal Customer

Hypertargeting is a method of identifying your target consumers via social networking profiles and online behavior patterns. Here's how hypertargeting can help your business Read More

Reputation Management: Why It Matters and How to Get Started

Reputation Management: Why It Matters and How to Get Started

Knowing how to manage negative reviews or content is critical. Follow these online reputation management best practices to help control search results online. Read More

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