Integrated Marketing

Recent Posts

Business Spotlight: Fence Outlet

Business Spotlight: Fence Outlet

Learn how CMG Local Solutions helped Fence Outlet develop successful advertising strategies with personalized reporting, customer service, and campaigns. Read More

Business Spotlight: S&W Kitchens

Business Spotlight: S&W Kitchens

Seeing the results of a great digital marketing strategy is always cause for celebration. Today, CMG celebrates the growth experienced by S&W Kitchens. Learn more about how they turned their marketing campaign into a high perofmance machine. Read More

Finding Your Target Customer: Top Tips of the Year

Finding Your Target Customer: Top Tips of the Year

Build relationships with the people who will become brand loyalists. Let's identify your target customer. Read More

What Is Omnichannel Marketing?

What Is Omnichannel Marketing?

What is omnichannel marketing, and what can you get out of it? Shared data across platforms and a more seamless user experience, for starters. Read More

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Tips to building a measurable marketing plan to drive your business. Read More

Home Services Marketing Tips for Small Business Owners

Home Services Marketing Tips for Small Business Owners

Marketing strategies that drive leads for home services. Read More

Business Spotlight: Body Details True Laser Specialists

Business Spotlight: Body Details True Laser Specialists

In this Business Spotlight, learn how Local Solutions helped Body Details become South Florida’s most recognized brand for laser hair removal, tattoo removal and skin rejuvenation. Read More

Client Retention: 3 Ways to Keep 'Em Coming Back

Client Retention: 3 Ways to Keep 'Em Coming Back

As your clients dig into their 2018 budgets, rise above their bottom line projections and make a personal impact. Focus on client retention. Read More

Psychographic Marketing: What Marketers Need to Know

Psychographic Marketing: What Marketers Need to Know

Here's some insight into psychographic marketing, and tips for putting psychographics to work for you. Read More

How to Reach The Unreachables Through Advertising

How to Reach The Unreachables Through Advertising

Many people are continuing to shy away from traditional means of consuming television. So, how can marketers better reach the unreachables through advertising? Read More

Home Services Marketing: Top Three Lead Generating Strategies

Home Services Marketing: Top Three Lead Generating Strategies

These three home services marketing strategies can help you broaden your business base and maximize your leads, and customer conversions. Read More

Making Customer Experience a Cornerstone of Your Marketing Strategy

Making Customer Experience a Cornerstone of Your Marketing Strategy

When your decision-making focuses on what's best for the customer experience, you'll be able to align your marketing strategy with these customer-centric goals. Read More

Oktoberfest: 3 Surprising Marketing Tips Gleaned from the Festival

Oktoberfest: 3 Surprising Marketing Tips Gleaned from the Festival

As Oktoberfest 2017 comes to a close, there's plenty marketers can learn from this annual tradition when it comes to promoting their own brands. Read More

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Though online marketing, e-commerce and digital storefronts require some real investment from local businesses, the returns are well worth the cost. Read More

Black Friday Prep Tips for Small Businesses

Black Friday Prep Tips for Small Businesses

is your digital presence prepared for the Black Friday excitement? Can it efficiently handle the influx of holiday online shoppers? Read More

Understanding Brand Loyalty's Relationship with Human Psychology

Understanding Brand Loyalty's Relationship with Human Psychology

To fully understand brand loyalty and make the most of the opportunity, it helps to apply a little human psychology. Read More

Online and Offline Marketing Strategies: Why Consistency is Key

Online and Offline Marketing Strategies: Why Consistency is Key

It's important to strike the right balance between online and offline marketing strategies with consistency being the key to a truly integrated approach. Read More

How Fall Sporting Events Can Be a Catalyst for Local Marketing

How Fall Sporting Events Can Be a Catalyst for Local Marketing

Fall sporting events are a local marketing opportunity that businesses need to capitalize on and use as a tool for engaging the local community. Read More

Why Multichannel Marketing is a Must for Healthcare

Why Multichannel Marketing is a Must for Healthcare

Healthcare providers trying to build their practices have much to gain from adopting a multichannel marketing strategy. Read More

How Purchase Intent Benefits From Integrated Marketing

How Purchase Intent Benefits From Integrated Marketing

Include integrated media in your marketing strategy as it can help lead to higher purchase intent and increased conversions. Read More

3 Reasons Why Digital Marketing Works

3 Reasons Why Digital Marketing Works

There are numerous benefits to digital media marketing and here's a quick rundown of why every brand should be taking advantage of all its opportunities. Read More

How Multichannel Campaigns Raise Consumer Purchase Intent

How Multichannel Campaigns Raise Consumer Purchase Intent

Now is the time to start investing in multichannel campaigns as they significantly improve both consumer purchase intent and brand perception. Read More

3 Tips to Measure Offline Marketing With Online Tools

3 Tips to Measure Offline Marketing With Online Tools

Tracking performance of your traditional advertising efforts doesn't have to be complicated. Here's how to measure offline marketing with online tools. Read More

10 Tips to Generate Leads in 2017

10 Tips to Generate Leads in 2017

If you're unclear on how to generate leads but know you've got to find a way, consider these 10 steps to create more opportunity for your company. Read More

Cox Media Group's Stance on Viewability

Cox Media Group's Stance on Viewability

As both a media company and advertising agency for thousands of businesses across the U.S., Cox Media Group believes in a single viewability standard. Read More

Boost Retailer Customer Loyalty in the Post-Holiday Period

Boost Retailer Customer Loyalty in the Post-Holiday Period

Take some proactive steps in the post-holiday period to boost retailer customer loyalty in the new year and make one-time customers into repeat customers. Read More

Marketing Practices to Kick to the Curb in 2017

Marketing Practices to Kick to the Curb in 2017

Though it's true that old habits die hard, here are some marketing practices that are definitely worth getting rid of in the new year. Read More

2017 Digital Marketing Trends: 6 Storylines to Follow

2017 Digital Marketing Trends: 6 Storylines to Follow

Much anticipation is built around the 2017 digital marketing trends expected to dominate the industry. Get familiar with the six big trends we anticipate. Read More

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

There's no one-size-fits-all approach to brand engagement, but the world of sports offers marketers a valuable case study to emulate. Read More

Understanding the Customer Journey: 3 Mistakes You Didn't Know You Were Making

Understanding the Customer Journey: 3 Mistakes You Didn't Know You Were Making

Though every consumer's conversion process is slightly different, avoiding these general mistakes is vital to successfully understanding the customer journey. Read More

Leverage Digital Marketing for Recruitment—and Hire the Best Team

Leverage Digital Marketing for Recruitment—and Hire the Best Team

When it comes to using digital marketing for recruitment, it's no longer a question of if the tools are valuable, but of how you're going to implement them. Read More

Is Your Advertising Plan in Place for 2017?

Is Your Advertising Plan in Place for 2017?

Yep, it's time to start working on your 2017 advertising plan. Here's what you need to know to develop a plan that saves you time and generates the best return. Read More

Increasing Website Traffic With Broadcast Advertising

Increasing Website Traffic With Broadcast Advertising

Here's how broadcast advertising drives online activity and how you can take advantage of it in your own campaigns to increase website traffic. Read More

Follow the Pumpkin Spice Trend and Be a Seasonal Sensation

Follow the Pumpkin Spice Trend and Be a Seasonal Sensation

While the pumpkin spice trend may bring to mind nutmeg and cinnamon, there's actually a lot that marketers can learn from this unlikely autumnal icon. Read More

Health Care Marketing 101

Health Care Marketing 101

Health care marketing presents unique challenges and goals, but they can be met by utilizing these quick tips. Read More

Is Your Online Presence Losing Second-Screen Leads?

Is Your Online Presence Losing Second-Screen Leads?

If your online presence doesn't complement your broadcast ad strategy, chances are good that you're losing leads you've worked hard to generate. Read More

Local Holiday Advertising Do's and Don'ts

Local Holiday Advertising Do's and Don'ts

Effective local holiday advertising is the foundation of any successful seasonal boost in sales. Here's some do's and don'ts to get you started. Read More

Is Your Brand Awareness Strategy Missing the Mark?

Is Your Brand Awareness Strategy Missing the Mark?

For companies trying to earn recognition, patronage and loyalty from a base of dedicated consumers, developing a brand awareness strategy is the place to start. Read More

Understanding Your Customer: Tips and Tools

Understanding Your Customer: Tips and Tools

Understanding your customer makes your sales and marketing efforts more effective, and using these tools makes research more accessible than ever. Read More

Fall Advertising Ideas to Jump Start Sales

Fall Advertising Ideas to Jump Start Sales

As the leaves and temperatures fall, the busiest season of the year heats up. That means now is the time to start planning your fall advertising. Read More

3 Lessons Marketers Can Learn From Voter Behavior Studies

3 Lessons Marketers Can Learn From Voter Behavior Studies

Though marketing during a presidential election season presents its own set of unique challenges, it gives marketers a unique look at consumer behavior. Read More

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto dealer marketing in the digital age is undergoing a micro-moment revolution as consumers increasingly turn to mobile devices to research while on-the-go. Read More

How to Excel at Seasonal Advertising

How to Excel at Seasonal Advertising

Here's what you need to know to successfully execute seasonal advertising for your local business. Read More

How a Digital Marketing Partner Can Help Your Small Business

How a Digital Marketing Partner Can Help Your Small Business

A trusted digital marketing partner can help small businesses not only avoid prospective burnout, but move forward with confidence in the digital arena. Read More

Navigating the Consumer Buying Process in 2016

Navigating the Consumer Buying Process in 2016

The consumer buying process may be more unpredictable than ever, but it's not an unsolvable mystery. Read More

Local Digital Marketing: Are You Missing a Huge Opportunity?

Local Digital Marketing: Are You Missing a Huge Opportunity?

Marketers who integrate print, radio and TV into local digital marketing campaigns are able to reap the benefits that integrated marketing provides. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

7 Marketing Words and Phrases That Can Boost Your Sales

7 Marketing Words and Phrases That Can Boost Your Sales

There are certain marketing words that have the power to improve response and increase conversion rates. Put them to work for your business. Read More

Local Digital Advertising: The Ins and Outs

Local Digital Advertising: The Ins and Outs

Local digital advertising is making it easier than ever for SMBs to match the presence of national brands. Read More

The Importance of Data Analysis for Regional Businesses

The Importance of Data Analysis for Regional Businesses

For businesses focused on regional marketing, the importance of data analysis can't be exaggerated. Here's why. Read More

How to Understand Customer Perspective in 2016

How to Understand Customer Perspective in 2016

If you don't know your customer perspective in 2016, you're missing a big opportunity for organic growth in your business. Read More

Building the Best Brand Awareness Strategy

Building the Best Brand Awareness Strategy

These days, building the best brand awareness strategy means harnessing the power of TV, radio, print and digital advertising. Here's how. Read More

Using Integrated Marketing to Increase Purchase Intent

Using Integrated Marketing to Increase Purchase Intent

Marketers today can't just consider what's right for various media, but should utilize integrated marketing to truly drive purchase intent. Read More

Digital Political Marketing in 2016

Digital Political Marketing in 2016

Here's how to cut through the noise and make an impact with digital political marketing this election season. Read More

The 5 Major Types of Marketers: Which One Are You?

The 5 Major Types of Marketers: Which One Are You?

Though there are plenty of subcategories, there are five major types of marketers — which type are you? Read More

Measure Automotive Advertising Trends With Key KPIs

Measure Automotive Advertising Trends With Key KPIs

When building digital campaigns, focus on these automotive advertising trends to uncover the true value of your automotive ad strategy. Read More

2016 Digital Marketing Trends: 5 Predictions for the New Year

2016 Digital Marketing Trends: 5 Predictions for the New Year

These five digital marketing trends will continue to dominate in 2016 and will be an important part of any marketing portfolio. Read More

Second-Screen Searches: How to Monetize TV-Watchers' Smartphone Habit

Second-Screen Searches: How to Monetize TV-Watchers' Smartphone Habit

Second-screen searches are on the rise and smart marketers can squeeze tons of value out of blending TV and digital marketing. Read More

Integrated Marketing That Works: How TV and Digital Go Hand-in-Hand

Integrated Marketing That Works: How TV and Digital Go Hand-in-Hand

By utilizing both TV and digital, your integrated marketing strategy can target and reach your audience in the most effective way possible. Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

Consumer Behavior: Keep Bad Weather From Affecting Your Business

Consumer Behavior: Keep Bad Weather From Affecting Your Business

To survive the winter, make the most of the marketing metrics at hand and align your offerings with consumer behavior. Read More

How Integrated Marketing Can Work for You This Holiday Season

How Integrated Marketing Can Work for You This Holiday Season

Crafting an integrated marketing campaign during the holidays allows businesses to reach busy shoppers more cohesively from screen-to-screen. Read More

Building Brand Awareness With TV and Digital Advertising

Building Brand Awareness With TV and Digital Advertising

Build brand awareness with TV advertising and target consumers who are most likely to convert with digital display and video. Read More

Digital Success Series: Be Seen Everywhere

Digital Success Series: Be Seen Everywhere

Take a look at how Stahl Plumbing is making sure they're being seen everywhere with a combination of television and digital advertising. Read More

How Radio and Paid Search Go Hand-in-Hand

How Radio and Paid Search Go Hand-in-Hand

By combining radio and paid search in an integrated marketing campaign, advertisers can capitalize on the strengths of each. Read More

Digital Success Series: Compete and Win

Digital Success Series: Compete and Win

In today's marketplace, the competition is tough, so finding a digital marketing partner that can reach more consumers and drive more sales is key. Read More

Why Integrated Marketing is the Most Effective Strategy

Why Integrated Marketing is the Most Effective Strategy

Utilizing integrated marketing is the most effective strategy for a variety of reasons. We break just a few of them down right here. Read More

Get Noticed With Digital Display and Radio

Get Noticed With Digital Display and Radio

By combining radio and digital display advertising, you can take your marketing plan to the next level and get noticed by more potential customers. Read More

Is Your Business Getting Noticed? Integrated Marketing Can Help

Is Your Business Getting Noticed? Integrated Marketing Can Help

It can be difficult for businesses to cut through all the noise and get noticed by their target audience. Integrated marketing can help. Read More

Don't Put All Your Marketing Eggs in One Basket

Don't Put All Your Marketing Eggs in One Basket

It's tempting to go all in on a marketing tactic that works, but don't put all your eggs in one basket. Integrated marketing campaigns are key. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

Increase Search-Driven Traffic With an Integrated Approach

Increase Search-Driven Traffic With an Integrated Approach

By taking an integrated approach, you can organically drive search results and boost traffic, both immediately and over the long run. Read More

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