Marketing Strategy

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What Is Cross-Platform Marketing and Why Does It Work?

What Is Cross-Platform Marketing and Why Does It Work?

For small businesses, cross-platform campaigns are the key to getting in front of customers, generating leads, and boosting conversions. Read More

Why Brands Care About the

Why Brands Care About the "Attention Economy" — And Why You Should, Too

Examining how companies evolve to get noticed in the attention economy. Read More

How Attribution Models Can Help Measure Your Marketing ROI

How Attribution Models Can Help Measure Your Marketing ROI

An in-depth look at how marketing attribution models offer a great way to improve ROI. Read More

How Can Cox Media Group Local Solutions Help Your Business During COVID-19?

How Can Cox Media Group Local Solutions Help Your Business During COVID-19?

As the world continues to reel from COVID-19, Cox Media Group Local Solutions is putting its best foot forward to help businesses manage changes and continue growing. Read More

How to Approach COVID-Related Ad Messaging

How to Approach COVID-Related Ad Messaging

Your ad campaigns and social campaigns probably aren't relevant in the current environment. Here's how to shift your focus in light of COVID-19. Read More

Best Three Tools for Your Geolocation Mobile Marketing Needs

Best Three Tools for Your Geolocation Mobile Marketing Needs

Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More

Business Spotlight: Fence Outlet

Business Spotlight: Fence Outlet

Learn how CMG Local Solutions helped Fence Outlet develop successful advertising strategies with personalized reporting, customer service, and campaigns. Read More

Video Ads That Work

Video Ads That Work

Video ads can be a powerful marketing tool with the right strategy. These simple best practices can help you achieve greater ROI on videos. Read More

3 Tips for Post-Holiday Marketing

3 Tips for Post-Holiday Marketing

Now that the holiday rush is behind us, it's time to rethink our marketing strategies. How can you make the most of the post-holiday lull? Start here. Read More

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Negative reviews are the bane of all small business. Here's what you need to know about negative reviews as well as a few best practices to fight back. Read More

Audience Tailored Creative and the Rise of Audience Signals

Audience Tailored Creative and the Rise of Audience Signals

Customized marketing campaigns require more than basic data. Today, you must interpret and utilize audience signals throughout your creative process. Read More

Top Marketing Trends in the Legal Industry

Top Marketing Trends in the Legal Industry

The legal field is highly competitive and requires a savvy marketing strategy to stay on top. These trends yield successful marketing strategies. Read More

Hot News in U.S. Digital Video and TV Advertising Trends

Hot News in U.S. Digital Video and TV Advertising Trends

Digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. Learn more about the future of video marketing and how you should pivot your strategy to ride the wave. Read More

B2B Basics - Build Trust and Boost Customer Retention

B2B Basics - Build Trust and Boost Customer Retention

It takes less time and fewer dollars to engage a current customer, build a relationship, and make an additional sale. Customer retention is the key to continual growth, so we're digging into some simple strategies to create the connection your customers never knew they were looking for. Read More

Attribution and Traditional Marketing: How to Prove Its ROI

Attribution and Traditional Marketing: How to Prove Its ROI

You know the appeal of digital marketing, but what about traditional marketing? Here are some of its advantages and how to measure its success. Read More

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out

The Super Bowl of sales is just around the corner. These Small Business Saturday marketing ideas will help your local business score a touchdown. Read More

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Has your business hit a seasonal slump? Here are five off-season marketing strategy ideas to keep your momentum going during your slower months. Read More

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

Discussions about AI and content marketing often center on the potential for machines to replace writers, but AI can actually help marketers in many ways. Read More

5 Go-To Marketing Resources For Smart Marketers

5 Go-To Marketing Resources For Smart Marketers

Here are our top picks for marketing resources that can help make your everyday business tasks run more smoothly. Read More

How To Improve Your Marketing Strategy - Beyond The Usual Approach

How To Improve Your Marketing Strategy - Beyond The Usual Approach

It's time to kick it up a notch. Here's how to improve your marketing strategy and make your next campaign sizzle. Read More

Google Responsive Search Ads: Everything You Need to Know

Google Responsive Search Ads: Everything You Need to Know

Google responsive search ads offer more customization and a higher rate of return than traditional search alternatives. Read More

3 Times You Need Marketing Help

3 Times You Need Marketing Help

Every small business owner relies on others to make professional strides. When you need marketing help, get it. Read More

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Are You Wasting Your Marketing Dollars?
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