Mobile Optimization And Advertising

Recent Posts

Calling All Marketers: Explaining the Different Types of Mobile Advertising

Calling All Marketers: Explaining the Different Types of Mobile Advertising

An intensive mobile advertising guide to help you understand the different types of mobile ads and determine which is best for your marketing strategy. Read More

Strategies for Staying Connected With Your Customers During COVID-19

Strategies for Staying Connected With Your Customers During COVID-19

Businesses must adjust their marketing strategies as the COVID-19 pandemic continues. Stay in touch with these best practices. Read More

Mobile Search Advertising: How Can Marketers Stand Out?

Mobile Search Advertising: How Can Marketers Stand Out?

Successful mobile search advertising must take a user's location into account when delivering ads and brand messaging. Read More

How to Geotarget Display Ads to a Mobile Customer

How to Geotarget Display Ads to a Mobile Customer

Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More

How To Improve Your Marketing Strategy - Beyond The Usual Approach

How To Improve Your Marketing Strategy - Beyond The Usual Approach

It's time to kick it up a notch. Here's how to improve your marketing strategy and make your next campaign sizzle. Read More

Should You Leverage Mobile Location Targeting?

Should You Leverage Mobile Location Targeting?

Mobile marketing is all about reaching potential customers at exactly the right time, giving them answers just as needs arise. Working with a team of experts can help you grow your business to new heights. Read More

Google AMP: How Businesses Can Boost Their Mobile Experience

Google AMP: How Businesses Can Boost Their Mobile Experience

What is Google AMP exactly, and how can small and midsize businesses leverage the technology? Read More

Mobile Commerce Takeover: What This Means for Marketers

Mobile Commerce Takeover: What This Means for Marketers

Mobile commerce already represents a significant share of the e-commerce economy. If you're planning a mobile strategy for the future, you need to start now. Read More

Why a Mobile-Optimized Website Is Essential

Why a Mobile-Optimized Website Is Essential

Mobile-optimized websites are becoming the standard across the internet as mobile optimization is now a factor in Facebook's consideration of relevance. Read More

How Solid is Your Mobile User Experience?

How Solid is Your Mobile User Experience?

Make the mobile user experience a priority for your company, especially if you're looking to improve mobile web offerings or create an app. Read More

4 Mobile Marketing Strategy Mistakes to Avoid

4 Mobile Marketing Strategy Mistakes to Avoid

While every business' mobile marketing strategy will be different, there are four common pitfalls all professionals should avoid. Read More

Why Fast Food Marketing Has Gone Mobile

Why Fast Food Marketing Has Gone Mobile

In the QSR industry, fast food marketing campaigns should focus on smartphone-loving, convenience-food-craving millennials. Read More

Mobile Video Ads: 3 Trends to Look Out for in 2017

Mobile Video Ads: 3 Trends to Look Out for in 2017

With streaming video becoming more prevalent in today's world, mobile video ads provide great opportunities. Here are three trends to look for in 2017. Read More

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Now that the mobile revolution has arrived, how can marketers stay ahead of the curve? The answer: mobile-friendly marketing. Read More

Mobile Search Trends to Tap Into Your Customers' Habits

Mobile Search Trends to Tap Into Your Customers' Habits

Google has released new data showing the recent shifts in mobile search trends, and these shifts have major implications for marketers. Read More

How to Attract Customers With Mobile Search

How to Attract Customers With Mobile Search

With simple moves like keeping directory listings up to date and creating enticing ad copy, marketers can harness the power of mobile search. Read More

Comparison Shopping: How Does Your Business Hold Up?

Comparison Shopping: How Does Your Business Hold Up?

Positive reviews, a smart search engine marketing strategy and responsive design can help you combat comparison shopping and connect with consumers. Read More

Are Your Mobile Ads Getting People to Your Store?

Are Your Mobile Ads Getting People to Your Store?

These metrics allow you to measure how your mobile ads drive in-store visits and provide more insight into how your mobile campaign is performing. Read More

Let Mobile Search Trends Help Market Your Business

Let Mobile Search Trends Help Market Your Business

Businesses everywhere want a strong presence in local searches, and its possible - if you let the mobile search trends work for you. Read More

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto dealer marketing in the digital age is undergoing a micro-moment revolution as consumers increasingly turn to mobile devices to research while on-the-go. Read More

Why Mobile Search Strategy Matters: Tips for Local SMBs

Why Mobile Search Strategy Matters: Tips for Local SMBs

A great mobile search strategy will turn smartphones into your best influencers and lead customers right to your door. Read More

Navigating the Consumer Buying Process in 2016

Navigating the Consumer Buying Process in 2016

The consumer buying process may be more unpredictable than ever, but it's not an unsolvable mystery. Read More

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Google could be exploring the idea of creating an acceptable ads policy to help curb ad blocking by consumers. Read More

Tips for Testing Brand Awareness

Tips for Testing Brand Awareness

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

Local Digital Advertising: The Ins and Outs

Local Digital Advertising: The Ins and Outs

Local digital advertising is making it easier than ever for SMBs to match the presence of national brands. Read More

3 Reasons To Use Digital Video Advertising

3 Reasons To Use Digital Video Advertising

Here's how marketers can use digital video advertising to introduce themselves to consumers, build trust and get the conversion. Read More

Using Audience Targeting to Reach Supermom

Using Audience Targeting to Reach Supermom

Using audience targeting to reach busy moms can sound like a lofty goal, but with the right strategy, it can be done and done well. Read More

The Download on Tampa Digital Marketing Trends

The Download on Tampa Digital Marketing Trends

Tampa digital marketing trends are creating new opportunities for small and midsize businesses. Here's how to make them work for you. Read More

Improve Your Mobile Search Rank in 5 Easy Steps

Improve Your Mobile Search Rank in 5 Easy Steps

Trying to improve your mobile search rank without breaking the bank? Here's how to do it in 5 easy steps. Read More

How Holiday Shopping Micro-Moments Can Make Your Christmas Very Merry

How Holiday Shopping Micro-Moments Can Make Your Christmas Very Merry

Harnessing holiday shopping micro-moments could be the key to making a big impact on your business's bottom line this gift-giving season. Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

How Mobile Commerce Is Changing the Car-Buying Game

How Mobile Commerce Is Changing the Car-Buying Game

For car dealerships to succeed in today's marketplace, they must consider consumer behavior and the increased use of mobile devices while shopping. Read More

Ask the Experts: Mobile Marketing

Ask the Experts: Mobile Marketing

Learn all about mobile marketing in this episode of "Ask the Experts" from Cox Media Group Local Solutions. Read More

How to Make Small Business Saturday a Success

How to Make Small Business Saturday a Success

Here are some effective digital strategies for generating buzz and driving traffic to your stores (and websites) on Small Business Saturday. Read More

Use Mobile Technologies to Drive Consumers Right to Your Door

Use Mobile Technologies to Drive Consumers Right to Your Door

Sure, mobile marketing can increase sales online, but did you know mobile technologies are also a driving force behind in-store purchases? Read More

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

People have their mobile devices with them everywhere they go - even on vacation. If your target audience is awake, they're accessible. Read More

3 Major Hurdles to Mobile Success and How to Overcome Them

3 Major Hurdles to Mobile Success and How to Overcome Them

Here are three potential obstacles that might prevent you from taking advantage of mobile marketing and solutions on how to overcome them. Read More

The Modern Mobile Shopper: An Unexpected Purchase Journey

The Modern Mobile Shopper: An Unexpected Purchase Journey

To be competitive these days, you have to be familiar with the new purchase journey of the modern mobile shopper. Read More

How Sites Were Affected by

How Sites Were Affected by "Mobilegeddon"

Mobilegeddon may not be having the dramatic effects that were anticipated, but it still changes the search landscape. Here's how. Read More

Generate Calls to Your Business With Mobile Display Ads

Generate Calls to Your Business With Mobile Display Ads

Generate calls to your business by leveraging mobile display ads to reach consumers who are increasingly on the go. Read More

The Basics of Beacons and the Implications for Businesses

The Basics of Beacons and the Implications for Businesses

Facebook beacons are providing a new method for retailers to push content to smartphone users within a certain radius. Here's how it works. Read More

Want More Diners at Your Restaurant? Don't Ignore Local Mobile Search

Want More Diners at Your Restaurant? Don't Ignore Local Mobile Search

For restaurants looking to fill booths, here are three tips on maximizing the power of local mobile search to bring diners in the door. Read More

Google Testing

Google Testing "Slow to Load" Warning Label in Search Results

Google is testing a "slow to load" warning in mobile search results that could have major implications for businesses and their websites. Read More

It's Official: Google Says Mobile Search Is More Popular Than Desktop

It's Official: Google Says Mobile Search Is More Popular Than Desktop

Google recently announced that more searches now take place on mobile devices than desktops. So what does that mean for businesses? Read More

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-precise targeting makes it possible to determine where your ideal customer is and deliver specific content to them based on their location. Read More

Mobile Retail: Learning to Love Mobilegeddon

Mobile Retail: Learning to Love Mobilegeddon

Today's consumer is - first and foremost - mobile. Here's how to adjust to Mobilegeddon and the modern purchasing journey. Read More

6 Tips for Effective Mobile Web Design

6 Tips for Effective Mobile Web Design

There's a huge opportunity for marketers who can create mobile web designs that encourage user engagement. Here's six tips on doing just that. Read More

How Website Visitor Behavior Differs Between Desktop and Mobile

How Website Visitor Behavior Differs Between Desktop and Mobile

If you want to extend your audience reach, understanding the difference between website visitor behavior on desktop and mobile is key. Read More

Why Mobile Optimization Can Make or Break a Brand

Why Mobile Optimization Can Make or Break a Brand

Mobile optimization isn't simply a way to refine campaign results. It's a critical step toward connecting with your audience. Read More

Guest Post: The Importance of a Positive User Experience

Guest Post: The Importance of a Positive User Experience

In order to be seen as a credible business and drive sales, you have to ensure your website is providing a positive user experience. Read More

4 Digital Tools for Converting Consumers into Customers

4 Digital Tools for Converting Consumers into Customers

When it comes to converting consumers into customers, an integrated digital marketing strategy is necessary. Here's how to do it. Read More

Automotive Advertising Trends: Mobile and Video

Automotive Advertising Trends: Mobile and Video

Trends suggest that automotive advertising must reflect the way consumers use mobile and video advertising to enhance their shopping experience. Read More

Holiday Season Mobile Shopping Strategies

Holiday Season Mobile Shopping Strategies

When used properly, a mobile shopping strategy can connect you to holiday shoppers online while also driving traffic to your physical stores. Read More

4 Traits of The Modern Mobile Shopper

4 Traits of The Modern Mobile Shopper

Understanding the habits and traits of shoppers that are more likely to shop on mobile devices can help marketers capitalize on mobile shopping. Read More

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