Online Video

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Video Ads That Work

Video Ads That Work

Video ads can be a powerful marketing tool with the right strategy. These simple best practices can help you achieve greater ROI on videos. Read More

Facebook Watch: What is it?

Facebook Watch: What is it?

Facebook Watch is the social media giant's newest feature, bringing video to the platform more than a decade after its initial launch. Will this gambit bring more users to the platform? Read More

Video Best Practices Based on Lessons From Hollywood

Video Best Practices Based on Lessons From Hollywood

These video best practices include formatting video for specific screens and channels, and editing content to accommodate consumers' viewing experiences. Read More

How a Video Marketing Strategy Can Boost Your Business

How a Video Marketing Strategy Can Boost Your Business

A well-honed video marketing strategy can build brand loyalty, extend your reach and so much more. Read More

The Future of Online Video Trends (and How to Keep Up)

The Future of Online Video Trends (and How to Keep Up)

By staying educated on the latest online video trends, you can maximize the potential of your video marketing efforts and keep your audience captivated. Read More

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What Are the Different Types of YouTube Video Ads?
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Are You Wasting Your Marketing Dollars?
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UMass Boston
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