Paid Search Engine Marketing

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How are SMBs Affected by Zero Click Searches?

How are SMBs Affected by Zero Click Searches?

Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More

Business Spotlight: Fence Outlet

Business Spotlight: Fence Outlet

Learn how CMG Local Solutions helped Fence Outlet develop successful advertising strategies with personalized reporting, customer service, and campaigns. Read More

Google Marketing Live 2019: Key Takeaways

Google Marketing Live 2019: Key Takeaways

Google Marketing Live 2019 provided an exciting look into the dynamic marketing space that Google Ads is single-handedly shaping. Read More

3 Lead-Generating Tactics for Marketers

3 Lead-Generating Tactics for Marketers

There are countless ways businesses can get their names out there, but mastering these basic lead-generating tactics is a great place to start. Read More

Google Responsive Search Ads: Everything You Need to Know

Google Responsive Search Ads: Everything You Need to Know

Google responsive search ads offer more customization and a higher rate of return than traditional search alternatives. Read More

The Numbers Behind the Digital Duopoly of Facebook and Google

The Numbers Behind the Digital Duopoly of Facebook and Google

The digital marketing world often refers to Facebook and Google as a digital duopoly due to their massive success over other social platforms, and the title is warranted. Read More

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

It's important to understand the advantages of AdWords vs. AdSense, and how each platform can benefit your marketing strategy. Take a look at how each can help your business raise its standard for digital performance. Read More

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is retargeting, exactly — and how does it play into your search engine marketing and search engine optimization strategies? Ensure you're catching every customer who may come your way. Read More

How to Identify Negative Keywords for Your SEM Campaign

How to Identify Negative Keywords for Your SEM Campaign

By making negative keywords a part of your SEM process, you can help drive more relevant searchers to your offerings and increase the likelihood of conversions. Read More

How to Drive PPC Campaign Optimization With Better Ad Copy

How to Drive PPC Campaign Optimization With Better Ad Copy

If you're serious about PPC campaign optimization, then you have to spend time hammering away at your campaign's ad copy. Read More

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

There are a lot of moving parts to a PPC campaign strategy. Make sure you aren't making one of these common mistakes Read More

Why Paid Search Ads Depend on Well-written Ad Copy

Why Paid Search Ads Depend on Well-written Ad Copy

Writing effective ad copy for your paid search ads is easier said than done. Here's a look at some of the basic objectives any successful ad copy will complete. Read More

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Improved approaches to offline marketing are making it easier to pin down concrete numbers and measure accurate ROI. Read More

How the Whole Customer Journey Runs Through Search

How the Whole Customer Journey Runs Through Search

Staying relevant and visible is a top objective for search marketers, which means maintaining prime positioning where search factors into the customer journey. Read More

SEM Campaign Strategy: 4 Things to Know in 2017

SEM Campaign Strategy: 4 Things to Know in 2017

If you keep these key points in mind, you're ready to continue building an SEM campaign strategy that's ready for whatever 2017 throws at it. Read More

4 Lead Generation Tips for Small Businesses

4 Lead Generation Tips for Small Businesses

Acquiring high-quality leads from strong prospects is hard work. Here are four lead generation tips for capturing new leads for your business. Read More

Why Your SEM Strategy Isn't Working

Why Your SEM Strategy Isn't Working

There are many factors that affect your SEM strategy. If you're doing any of these three things, it's time to drop those bad habits for something new. Read More

Use Call Tracking Software to Foster Happy Customers

Use Call Tracking Software to Foster Happy Customers

Call tracking software turns your phone calls into a more productive, effective piece of your marketing strategy — and your customers will directly benefit. Read More

The Importance of SEM for Local Businesses

The Importance of SEM for Local Businesses

While other types of marketing have received a lot of attention in recent years, the importance of SEM for local businesses cannot be overstated. Read More

The Benefits of SEM and Social, the PB&J of Digital Marketing

The Benefits of SEM and Social, the PB&J of Digital Marketing

Although each channel has value on its own, the benefits of SEM and social campaigns become even more formidable when paired together. Read More

Killer Call-to-Action Phrases That Will Drive Conversion

Killer Call-to-Action Phrases That Will Drive Conversion

With competition at an all-time high in all industries, it's more important than ever to refine your call-to-action phrases so they're irresistibly clickable. Read More

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google AdWords recently announced it will launch a new feature for marketers that allows cross-device targeting campaigns for the first time ever. Read More

Mobile Healthcare Searches: 3 Things Providers Need to Know

Mobile Healthcare Searches: 3 Things Providers Need to Know

With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Read More

Travel Advertising Soars With Paid Search

Travel Advertising Soars With Paid Search

Paid search has a proven track record in travel advertising, allowing businesses to reach travelers along multiple parts of their consumer journey. Read More

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

If your PPC budget is generating lots of traffic, but you're not seeing a return in sales, you're probably wasting money with the wrong keywords. Read More

How to Improve Customer Service With Phone Call Tracking

How to Improve Customer Service With Phone Call Tracking

Call tracking can record a range of data points that offer better insights into what people want, helping businesses like yours improve customer service. Read More

Comparison Shopping: How Does Your Business Hold Up?

Comparison Shopping: How Does Your Business Hold Up?

Positive reviews, a smart search engine marketing strategy and responsive design can help you combat comparison shopping and connect with consumers. Read More

Tips For Increasing Conversions

Tips For Increasing Conversions

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

4 Benefits of SEM You Can't Ignore

4 Benefits of SEM You Can't Ignore

While you may know the basics of this marketing tool, there are some specific benefits of SEM you may have overlooked. Read More

Let Mobile Search Trends Help Market Your Business

Let Mobile Search Trends Help Market Your Business

Businesses everywhere want a strong presence in local searches, and its possible - if you let the mobile search trends work for you. Read More

3 Lessons Marketers Can Learn From Voter Behavior Studies

3 Lessons Marketers Can Learn From Voter Behavior Studies

Though marketing during a presidential election season presents its own set of unique challenges, it gives marketers a unique look at consumer behavior. Read More

3 SEM Strategy Tips for CTAs That Convert

3 SEM Strategy Tips for CTAs That Convert

If your calls-to-action (CTAs) are weak, your click-through rates (CTRs) will be, too. What makes a strong paid search CTA? Take a look at these tips. Read More

Increase Website Traffic Quickly With These 4 Steps

Increase Website Traffic Quickly With These 4 Steps

Battles to increase website traffic are often hard-won, but there are some steps you can take to increase site traffic right away. Read More

Generating SEM Leads: Selecting the Right Local Keywords Is Essential

Generating SEM Leads: Selecting the Right Local Keywords Is Essential

Make sure you're not glossing over one of the most important components of a campaign to generate SEM leads: local keywords. Read More

Google AdWords HTML5: Everything You Need to Know About the Switch

Google AdWords HTML5: Everything You Need to Know About the Switch

Google has announced that its Display Network and DoubleClick Digital Marketing platforms will soon begin the switch from Flash to HTML5. Read More

How Does Call Tracking Work: A Beginner's Guide

How Does Call Tracking Work: A Beginner's Guide

Before answering the question "How does call tracking work and what can it do for my business?" it's important to understand what call tracking is. Read More

3 Reasons Your SEM Campaign Isn't Generating Leads

3 Reasons Your SEM Campaign Isn't Generating Leads

Whether it's been running for a few weeks or is well-established, these could be three reasons your SEM campaign isn't generating leads. Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

Generating SEM Leads: Tips to Optimize Your Strategy

Generating SEM Leads: Tips to Optimize Your Strategy

A good SEM strategy excels at generating leads and likely conversions. Here are some essential steps for generating SEM leads. Read More

Google Honors Cox Media Group with Award in Customer Satisfaction

Google Honors Cox Media Group with Award in Customer Satisfaction

CMG Local Solutions is proud to announce we've placed second for the 2015 Google Adwords Premier SMB Partner Award for Highest Customer Satisfaction. Read More

Using Paid Search Marketing to Get a Consumer's Foot in the Door

Using Paid Search Marketing to Get a Consumer's Foot in the Door

Paid search ads are a great way to encourage purchases online, but they can also encourage local shoppers to come in-store. Read More

Why Going Long With Long-Tail Keywords Is Sometimes the Best Strategy

Why Going Long With Long-Tail Keywords Is Sometimes the Best Strategy

With paid search as competitive as ever, brands are discovering the cost-effective benefits of incorporating a long-tail keyword strategy. Read More

Picking the Best Conversion Metrics for Your SEM Campaign

Picking the Best Conversion Metrics for Your SEM Campaign

Conversion metrics are an essential part of any SEM campaign, but if you aren't measuring the right things, you could be missing the mark. Read More

How to Use Call Tracking With Your Digital Marketing Campaigns

How to Use Call Tracking With Your Digital Marketing Campaigns

Here are a few strategies to make call tracking work with your digital marketing campaigns. Read More

Digital Success Series: Be Seen Everywhere

Digital Success Series: Be Seen Everywhere

Take a look at how Stahl Plumbing is making sure they're being seen everywhere with a combination of television and digital advertising. Read More

How Radio and Paid Search Go Hand-in-Hand

How Radio and Paid Search Go Hand-in-Hand

By combining radio and paid search in an integrated marketing campaign, advertisers can capitalize on the strengths of each. Read More

Optimizing PPC Campaigns by Seasonality

Optimizing PPC Campaigns by Seasonality

Optimizing PPC campaigns for the changing seasons is a great way to generate traffic - if it's done correctly. Learn how here. Read More

Digital Success Series: Compete and Win

Digital Success Series: Compete and Win

In today's marketplace, the competition is tough, so finding a digital marketing partner that can reach more consumers and drive more sales is key. Read More

How SEO and SEM Drive Traffic From Different Types of Customers

How SEO and SEM Drive Traffic From Different Types of Customers

SEO and SEM can have very different functions and results, including the types of traffic they drive to your site. Read More

Digital Success Series: Driving Results

Digital Success Series: Driving Results

Every business wants results from their advertising efforts. Learn more about how we've been driving results for one of our clients in Austin. Read More

3 Strategies to Generate More Leads

3 Strategies to Generate More Leads

Trying to generate more leads? Here are three key strategies that encourage user action and increase conversions. Read More

5 Keyword Best Practices

5 Keyword Best Practices

There's no magic bullet to higher search rankings, but staying on top of your game with these keyword best practices can help. Read More

3 Pitfalls to Avoid in Your Paid Search Campaigns

3 Pitfalls to Avoid in Your Paid Search Campaigns

Paid search only offers great returns when campaigns are run effectively. Here are three common pitfalls that every business should avoid. Read More

How to Use Google Analytics

How to Use Google Analytics

It may seem daunting at first, but learning how to use Google Analytics is crucial to gaining valuable digital marketing campaign insights. Read More

What Is Call Tracking and How Does It Work?

What Is Call Tracking and How Does It Work?

Call tracking allows you to see which ad campaigns are driving calls to your business, providing valuable insights into consumer behavior. Read More

Why Social Media is Key to a Successful Paid Search Campaign

Why Social Media is Key to a Successful Paid Search Campaign

Paid search is a great way to boost visibility, but pairing it with a cohesive social media strategy is critical to reaching more customers. Read More

What Inbound Marketing Can Gain From Paid Search

What Inbound Marketing Can Gain From Paid Search

A successful pairing of digital tools can drive both leads and conversions. Here's how paid search and inbound marketing do just that. Read More

New Google Tool Lets Marketers Measure In-Store Visits

New Google Tool Lets Marketers Measure In-Store Visits

A new Google tool aims to help marketers understand how their online ads are impacting conversions in stores. Read More

Increase Search-Driven Traffic With an Integrated Approach

Increase Search-Driven Traffic With an Integrated Approach

By taking an integrated approach, you can organically drive search results and boost traffic, both immediately and over the long run. Read More

4 Digital Tools for Converting Consumers into Customers

4 Digital Tools for Converting Consumers into Customers

When it comes to converting consumers into customers, an integrated digital marketing strategy is necessary. Here's how to do it. Read More

PPC Trends: What to Look Out for in 2015

PPC Trends: What to Look Out for in 2015

In case you missed them, here are some PPC trends you need to know about from 2014 and trends to look out for in 2015. Read More

Paid Search Engine Marketing: 5 Best Practices

Paid Search Engine Marketing: 5 Best Practices

Paid search engine marketing can be a powerful tool in your digital marketing kit. It's an investment you can't afford to overlook. Read More

Getting Started With a Paid Search Shopping Campaign

Getting Started With a Paid Search Shopping Campaign

Keeping these three things in mind when developing your paid search shopping campaign will ensure that you start off on the right track. Read More

Using PPC Best Practices to Get Your Boss on Board

Using PPC Best Practices to Get Your Boss on Board

Convincing your boss of the importance of paid search can be tough. These facts will help you get the green-light on your next PPC campaign. Read More

Conversion Tracking: What It Is and Why It's Important

Conversion Tracking: What It Is and Why It's Important

Defining and understanding conversions are key to measuring success in every search engine marketing, or SEM, campaign. Read More

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