Reach Extension And Targeting

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Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic buying can sometimes feel like a daunting project. Talk to a marketing professional to learn more and explore a strategy that works for you. Read More

How Programmatic Advertising Creates Value & Efficiency for Marketers

How Programmatic Advertising Creates Value & Efficiency for Marketers

Programmatic advertising continues to evolve — to the benefit of ad buyers and sellers. See what this automated solution can provide for your marketing ROI. Read More

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Despite the popularity of programmatic advertising, some marketers are still making a few common mistakes. Here are five missteps to avoid. Read More

How Target Advertising Can Drive Business Into Your Restaurant

How Target Advertising Can Drive Business Into Your Restaurant

By using target advertising, you can expose your restaurant to nearby consumers looking for a bite to eat and control some of your restaurant's online fate. Read More

Programmatic Advertising Trends That Can Work for You

Programmatic Advertising Trends That Can Work for You

Understanding current programmatic advertising trends will give you an edge in ad buying and place you ahead of the competition. Read More

Know Your Target Audience Through Digital Tools

Know Your Target Audience Through Digital Tools

A failure to reach your target audience means missed sales. Luckily, today there are free digital tools to help you define, reach and convert your audience. Read More

Use IP Targeting to Reach New Movers

Use IP Targeting to Reach New Movers

IP targeting is a digital marketing strategy that has proven especially effective in helping businesses connect with new or recent movers. Read More

Native and Programmatic Advertising: The Perfect Marketing Melody?

Native and Programmatic Advertising: The Perfect Marketing Melody?

Pairing native and programmatic advertising can make beautiful music for your company. Here's why marketing conductors should pay attention. Read More

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

When you exploit the benefits of programmatic advertising, you can create great elements for real-time adaptable ads that speak to your customer. Read More

Brand Safety Solutions for Digital Advertisers

Brand Safety Solutions for Digital Advertisers

Digital advertising changes, but concerns around brand safety remain at the top of advertisers' minds. Read More

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Though ad creation is important, it's vital to adhere to banner ad best practices during the campaign set-up and execution phases, as well. Read More

Ask the Experts: Targeting the Right Audience

Ask the Experts: Targeting the Right Audience

In this episode of "Ask the Experts," we discuss how audience extension can target the right people at the right time, with scale and efficiency. Read More

What Is Ad Blocking, and How Can You Get in Front of This Issue?

What Is Ad Blocking, and How Can You Get in Front of This Issue?

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

3 Integrated Event Marketing Best Practices

3 Integrated Event Marketing Best Practices

Here are three effective tactics to use as part of your integrated event marketing strategy Read More

Using Audience Targeting to Reach Supermom

Using Audience Targeting to Reach Supermom

Using audience targeting to reach busy moms can sound like a lofty goal, but with the right strategy, it can be done and done well. Read More

The Download on Tampa Digital Marketing Trends

The Download on Tampa Digital Marketing Trends

Tampa digital marketing trends are creating new opportunities for small and midsize businesses. Here's how to make them work for you. Read More

Measuring Ad Engagement in a Complex New Marketing World

Measuring Ad Engagement in a Complex New Marketing World

Digital marketing has provided advertisers with many more tools for measuring ad engagement and tracking consumer behavior, but where do you start? Read More

Programmatic Advertising 101: A Beginner's Guide to the Benefits

Programmatic Advertising 101: A Beginner's Guide to the Benefits

With increasing efficiency and ROI, it's safe to say programmatic advertising solutions are here to stay. Get up to speed on this popular technology. Read More

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

There's a reason many marketers consider retargeting to be the highest-value digital tool in their toolbox; because it all starts with the audience. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-precise targeting makes it possible to determine where your ideal customer is and deliver specific content to them based on their location. Read More

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral targeting is a hot trend in digital marketing right now, but it shouldn't be the only way brands target their ideal consumers. Read More

Hypertargeting: 3 Steps to Ensure Your Campaign Is

Hypertargeting: 3 Steps to Ensure Your Campaign Is "Just Right"

Hypertargeting a specific online audience without excluding potential customers can be tough. These guidelines can help. Read More

Ad Networks: How Small Businesses Can Advertise on Big Websites

Ad Networks: How Small Businesses Can Advertise on Big Websites

Display ad networks are making it easier than ever for small and medium-sized businesses to advertise on some of the largest websites. Read More

Use Hypertargeting To Reach Your Ideal Customer

Use Hypertargeting To Reach Your Ideal Customer

Hypertargeting is a method of identifying your target consumers via social networking profiles and online behavior patterns. Here's how hypertargeting can help your business Read More

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