Social Media Marketing

Recent Posts

Social Media Advertising: Things Have Changed

Social Media Advertising: Things Have Changed

How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

How to Find the Right Brand Tone in Three Steps

How to Find the Right Brand Tone in Three Steps

Today, your brand tone doesn't need to follow a strict set of rules. Appeal to your audience by striking a memorable and unique voice. Read More

Social Media Travel Marketing: 3 Ways to Stand Out

Social Media Travel Marketing: 3 Ways to Stand Out

Social media travel marketing is about more than just posts, tweets and likes. Here's what you need to know: Read More

Audience Targeting on Pinterest

Audience Targeting on Pinterest

Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More

Audience Targeting on Twitter

Audience Targeting on Twitter

Learn all you need to know about ad formats and audience targeting on Twitter. Read More

Audience Targeting on LinkedIn

Audience Targeting on LinkedIn

Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More

Audience Targeting on Facebook, Instagram and Messenger

Audience Targeting on Facebook, Instagram and Messenger

Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

Are Food Trends (For the Sake of Instagram) the Future of Food and Beverage?

How do you achieve Instagram success in the age of food trends? Here are a few tips to help you get started. Read More

Local Business Marketing: Why You Need a Mobile Social Strategy

Local Business Marketing: Why You Need a Mobile Social Strategy

Local business marketing has gone digital. See how you can ensure your business's social and mobile strategies are up to par. Read More

3 Social Advertising Don'ts You Can't Ignore

3 Social Advertising Don'ts You Can't Ignore

Want to drive better engagement through your Facebook advertising efforts? Be sure to avoid these 3 social ad don'ts. Read More

New Social Video Trend: How Brands Can Benefit From Instagram TV

New Social Video Trend: How Brands Can Benefit From Instagram TV

Given the rapid adoption of social video by organizations of all sizes, it's safe to say video marketing is no longer "a trend," but a powerful strategy that connects brands and audiences like never before. Learn more about Instagram TV as a new social video trend. Read More

Competitive Intelligence on Facebook: How It Could Set You Apart

Competitive Intelligence on Facebook: How It Could Set You Apart

Competitive intelligence on Facebook was recently made a little easier as users are now allowed to view the ads being run by a page. Read More

Cox Media Group Local Solutions Earns Facebook Marketing Partner Badge

Cox Media Group Local Solutions Earns Facebook Marketing Partner Badge

Cox Media Group Local Solutions announced today the company earned a Facebook Marketing Partner badge for its long-standing history of success in social media campaign management. Read More

The Numbers Behind the Digital Duopoly of Facebook and Google

The Numbers Behind the Digital Duopoly of Facebook and Google

The digital marketing world often refers to Facebook and Google as a digital duopoly due to their massive success over other social platforms, and the title is warranted. Read More

Why Your Facebook Ads Are Failing (And How To Fix Them)

Why Your Facebook Ads Are Failing (And How To Fix Them)

Are your Facebook ads failing? The way you're using the Facebook ads feature or the way you're creating social media content — or both — could be to blame. Read More

Here's Why You Must Change Your Twitter Password

Here's Why You Must Change Your Twitter Password

Twitter is urging its 330 million users to change their Twitter passwords after a bug exposed them in plain text. Read More

Your Facebook Data Breach Questions Answered

Your Facebook Data Breach Questions Answered

Over 87 million users were affected by the recent Facebook data breach. We have the answers to your questions here: Read More

These Social Media Updates Go the Extra Mile on Facebook and Instagram

These Social Media Updates Go the Extra Mile on Facebook and Instagram

Facebook and Instagram are constantly implementing new features to help businesses connect with fans and customers. But are you taking full advantage of these social media updates? Read More

3 Tips to Scale Your Social Media Marketing Efforts

3 Tips to Scale Your Social Media Marketing Efforts

Brands of all sizes are enjoying wild success with a multi-platform social media marketing strategy. Here are three ways you can do the same. Read More

3 Tips for Roofing Contractor Marketing on Social Media

3 Tips for Roofing Contractor Marketing on Social Media

If you're just getting started with your roofing contractor marketing, a simple strategy can help build your business no matter the season. Read More

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Facebook's Algorithm Change: 3 Tips to Maintain a Successful Social Media Strategy

Spend more time planning your social media strategy and be prepared to change it if something isn't working and as social networks make additional changes. Read More

6 Social Media Mistakes That Kill Engagement

6 Social Media Mistakes That Kill Engagement

By avoiding these social media marketing mistakes, you can increase engagement and enjoy a healthier ROI. Read More

Advertising on Facebook: Boosted vs News Feed Ads

Advertising on Facebook: Boosted vs News Feed Ads

Advertising on Facebook is a large and growing business. Determine which ad type, boosted posts or news feed ads, is best for meeting your business goals. Read More

How to Create a Facebook Business Page and Drive Engagement

How to Create a Facebook Business Page and Drive Engagement

Whether you're wondering how to create a Facebook business page or want to drive engagement of an existing page, it's wise to invest in this social network. Read More

3 Tricks for Facebook Video Ads

3 Tricks for Facebook Video Ads

While there's no magic bullet for Facebook video advertising, there are a few tips and tricks marketers can use to increase viewer metrics. Read More

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Online-to-Offline Marketing Attribution Boosts SEM and Social ROI

Improved approaches to offline marketing are making it easier to pin down concrete numbers and measure accurate ROI. Read More

Social Video Ads: 3 Things Local Businesses Need to Know

Social Video Ads: 3 Things Local Businesses Need to Know

While local businesses may think that social video ads aren't for them, nothing could be further from the truth. Here's what you need to know. Read More

3 Essential Social Media Marketing Tips for Restaurants

3 Essential Social Media Marketing Tips for Restaurants

Your online presence can either bring diners right to your door or drive them to competitors. Social media marketing is crucial for your restaurant's success. Read More

3 Social Media Strategy Tips for Your Business

3 Social Media Strategy Tips for Your Business

These tips can help you craft a concrete social media strategy that plays to your brand's strengths and reaches your business' specific marketing goals. Read More

4 Social Media Consultant Hiring Tips

4 Social Media Consultant Hiring Tips

No matter whether you're looking to take on a freelance, part-time or full-time social media consultant, it's essential to look for these key attributes. Read More

4 Lead Generation Tips for Small Businesses

4 Lead Generation Tips for Small Businesses

Acquiring high-quality leads from strong prospects is hard work. Here are four lead generation tips for capturing new leads for your business. Read More

3 Ways to Create Effective Facebook Ads

3 Ways to Create Effective Facebook Ads

Effective Facebook ads are about more than calls to action. These tips will make your audience more likely to stop scrolling and read, watch or click your ad. Read More

How Brands Can Leverage Latest Updates to Facebook Video

How Brands Can Leverage Latest Updates to Facebook Video

The latest updates to facebook video prove the social network will not stop until they are the top destination for video. Read More

Attracting Customers Through Social Media

Attracting Customers Through Social Media

Find out why attracting customers through social media is worth the effort and expense and add social media to your marketing strategy today. Read More

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

When to Boost Facebook Posts: A Short Guide

When to Boost Facebook Posts: A Short Guide

Here's a handy guide on when it's best to boost Facebook posts and when it might be more prudent to try other Facebook advertising tactics. Read More

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

Brand Engagement: 3 Things Marketers Can Learn from the World of Sports

There's no one-size-fits-all approach to brand engagement, but the world of sports offers marketers a valuable case study to emulate. Read More

6 New Year Marketing Ideas for Better Engagement

6 New Year Marketing Ideas for Better Engagement

Let's count down six New Year marketing ideas to drive better engagement before the ball drops in 2016. Read More

The Benefits of SEM and Social, the PB&J of Digital Marketing

The Benefits of SEM and Social, the PB&J of Digital Marketing

Although each channel has value on its own, the benefits of SEM and social campaigns become even more formidable when paired together. Read More

3 Big Reasons Buying Facebook Likes Just Doesn't Work

3 Big Reasons Buying Facebook Likes Just Doesn't Work

There's little to be gained from buying Facebook likes, aside from cosmetic value. There are, however, a lot of things that could go wrong. Read More

6 Top Takeaways From Snapchat Marketing

6 Top Takeaways From Snapchat Marketing

The principles behind Snapchat's marketing savvy are available to anyone. Here are six of the top ways Snapchat teaches marketers to build their brands. Read More

3 Home Improvement Marketing Tips for Social Media

3 Home Improvement Marketing Tips for Social Media

Check out the top 3 home improvement marketing tips for social media that companies can use to lay the foundations to build their businesses. Read More

Facebook Ad Types: What's Right for Your Business?

Facebook Ad Types: What's Right for Your Business?

With so many options, it's easy to get overwhelmed when starting a Facebook campaign. Here's a quick rundown of the top Facebook ad types for local businesses. Read More

Follow the Pumpkin Spice Trend and Be a Seasonal Sensation

Follow the Pumpkin Spice Trend and Be a Seasonal Sensation

While the pumpkin spice trend may bring to mind nutmeg and cinnamon, there's actually a lot that marketers can learn from this unlikely autumnal icon. Read More

Tips For Increasing Conversions

Tips For Increasing Conversions

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

3 Facebook Marketing Tips That Will Help You Reach Your Business Goals

3 Facebook Marketing Tips That Will Help You Reach Your Business Goals

With a little know-how, and these Facebook marketing tips, marketers can increase relevancy, visibility, and even grow in-store visits. Read More

Navigating the Consumer Buying Process in 2016

Navigating the Consumer Buying Process in 2016

The consumer buying process may be more unpredictable than ever, but it's not an unsolvable mystery. Read More

Back-to-School Marketing Ideas for 2016

Back-to-School Marketing Ideas for 2016

It's time to start thinking about back-to-school marketing! How can you get a jump on your competitors? Here's some ideas. Read More

Tips for Testing Brand Awareness

Tips for Testing Brand Awareness

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

How Facebook Custom Audience Targeting Is Changing the Game

How Facebook Custom Audience Targeting Is Changing the Game

Facebook has recently added an exciting new option to its Custom Audience targeting tool. Learn more about the advanced targeting feature. Read More

Are Your Best Brand Ambassadors Being Overlooked?

Are Your Best Brand Ambassadors Being Overlooked?

If you're cultivating a brand ambassador program, don't forget to include one of the best pools of potential advocates: your workforce! Read More

How Facebook Retargeting Can Take Your Campaign to the Next Level

How Facebook Retargeting Can Take Your Campaign to the Next Level

Facebook retargeting can help recapture the attention (and drive conversions) of consumers who have already expressed an interest in your business. Read More

What Is Ad Blocking, and How Can You Get in Front of This Issue?

What Is Ad Blocking, and How Can You Get in Front of This Issue?

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

Spring Clean Your Marketing Campaigns

Spring Clean Your Marketing Campaigns

Here's a spring cleaning checklist you can use to spruce up your marketing campaigns as the last of the winter chill melts away. Read More

Making the Most of Facebook Advertising

Making the Most of Facebook Advertising

These simple tactics will help you make the most of Facebook advertising and improve your social media marketing overall. Read More

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook video marketing offers big opportunities, but it's important to be aware of the different nuances that may influence your marketing metrics. Read More

Using Audience Targeting to Reach Supermom

Using Audience Targeting to Reach Supermom

Using audience targeting to reach busy moms can sound like a lofty goal, but with the right strategy, it can be done and done well. Read More

The Download on Tampa Digital Marketing Trends

The Download on Tampa Digital Marketing Trends

Tampa digital marketing trends are creating new opportunities for small and midsize businesses. Here's how to make them work for you. Read More

Social Media Best Practices: How Often Should You Post?

Social Media Best Practices: How Often Should You Post?

Using social media best practices is a great way to guide your social media marketing strategy, but finding what works best for your brand is key. Read More

Messaging Makes Facebook for Businesses an Even Better Customer Tool

Messaging Makes Facebook for Businesses an Even Better Customer Tool

Here are some of the best ways to enhance your social media management and customer experience with Facebook's new messaging platform for businesses. Read More

How to Make Small Business Saturday a Success

How to Make Small Business Saturday a Success

Here are some effective digital strategies for generating buzz and driving traffic to your stores (and websites) on Small Business Saturday. Read More

Is Facebook Advertising Worth It?

Is Facebook Advertising Worth It?

With new social networks emerging every day, is Facebook advertising still a good investment? Yes. Here's why. Read More

Improve Your Content Marketing Strategy by Leveraging Social Media

Improve Your Content Marketing Strategy by Leveraging Social Media

Social media plays a big role in a brand's content marketing strategy - in how content is created as well as how it reaches its audience. Read More

Is Your Business Getting Found Online?

Is Your Business Getting Found Online?

To be successful in today's digital world, you've got to have a strong online presence. Here are some tips for getting found online. Read More

Top 10 Ways to Spur Facebook Engagement

Top 10 Ways to Spur Facebook Engagement

Need more "likes?" Here are 10 ways to increase Facebook engagement and get the most out of your business' Facebook page. Read More

The (Almost) New Facebook Shopping Feature

The (Almost) New Facebook Shopping Feature

Facebook is testing a new shopping feature that will allow brands to make items available for sale directly through the social network. Read More

The Basics of Beacons and the Implications for Businesses

The Basics of Beacons and the Implications for Businesses

Facebook beacons are providing a new method for retailers to push content to smartphone users within a certain radius. Here's how it works. Read More

What Baseball and Social Media Marketing Have in Common

What Baseball and Social Media Marketing Have in Common

Though it may not seem like it on the surface, baseball and social media marketing have a lot more in common than you may think. Read More

Myth Busters: What You Thought You Knew About SEO

Myth Busters: What You Thought You Knew About SEO

There are plenty of SEO myths out there and they're constantly changing. Here are four debunked myths that will help you separate fact from fiction. Read More

What Growth in Social Media Advertising Means for Small Businesses

What Growth in Social Media Advertising Means for Small Businesses

The growth in social media advertising is providing new opportunities for small businesses to target consumers and increase returns. Read More

Social Video Ads: What You Need to Know

Social Video Ads: What You Need to Know

Here's a quick breakdown of social video advertising, as well as an example of how brands can cash in quickly. Read More

Tweets Come to Google Search

Tweets Come to Google Search

A new Twitter and Google search collaboration is a big win for marketers, providing great opportunities for reaching new audiences. Read More

Why Social Media is Key to a Successful Paid Search Campaign

Why Social Media is Key to a Successful Paid Search Campaign

Paid search is a great way to boost visibility, but pairing it with a cohesive social media strategy is critical to reaching more customers. Read More

5 Ways to Tailor Your Social Media Strategy to Millennials

5 Ways to Tailor Your Social Media Strategy to Millennials

How do you connect with the most connected generation in history? Through a social media strategy tailored specifically for millenials. Read More

3 Essential Tips for Surviving Google Algorithm Updates

3 Essential Tips for Surviving Google Algorithm Updates

Google's algorithm updates don't have to be scary. With these tips, marketers can get through these updates with minimal site traffic impact. Read More

The Social Media Marketing Dilemma: Facebook Versus Google Plus

The Social Media Marketing Dilemma: Facebook Versus Google Plus

Facebook or Google Plus? There are some key differences between the two that can help you determine which is better for your business. Read More

Facebook Ads for Small Businesses: Best Practices

Facebook Ads for Small Businesses: Best Practices

A successful Facebook ad campaign for small businesses starts with defining your goals and your audience. Read More

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