Social Media Marketing

How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

Today, your brand tone doesn't need to follow a strict set of rules. Appeal to your audience by striking a memorable and unique voice. Read More

Social media travel marketing is about more than just posts, tweets and likes. Here's what you need to know: Read More

Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More

Learn all you need to know about ad formats and audience targeting on Twitter. Read More

Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More

Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More

How do you achieve Instagram success in the age of food trends? Here are a few tips to help you get started. Read More

Local business marketing has gone digital. See how you can ensure your business's social and mobile strategies are up to par. Read More

Want to drive better engagement through your Facebook advertising efforts? Be sure to avoid these 3 social ad don'ts. Read More

Given the rapid adoption of social video by organizations of all sizes, it's safe to say video marketing is no longer "a trend," but a powerful strategy that connects brands and audiences like never before. Learn more about Instagram TV as a new social video trend. Read More

Competitive intelligence on Facebook was recently made a little easier as users are now allowed to view the ads being run by a page. Read More

Cox Media Group Local Solutions announced today the company earned a Facebook Marketing Partner badge for its long-standing history of success in social media campaign management. Read More

The digital marketing world often refers to Facebook and Google as a digital duopoly due to their massive success over other social platforms, and the title is warranted. Read More

Are your Facebook ads failing? The way you're using the Facebook ads feature or the way you're creating social media content — or both — could be to blame. Read More

Twitter is urging its 330 million users to change their Twitter passwords after a bug exposed them in plain text. Read More

Over 87 million users were affected by the recent Facebook data breach. We have the answers to your questions here: Read More

Facebook and Instagram are constantly implementing new features to help businesses connect with fans and customers. But are you taking full advantage of these social media updates? Read More

Brands of all sizes are enjoying wild success with a multi-platform social media marketing strategy. Here are three ways you can do the same. Read More

If you're just getting started with your roofing contractor marketing, a simple strategy can help build your business no matter the season. Read More

Spend more time planning your social media strategy and be prepared to change it if something isn't working and as social networks make additional changes. Read More

By avoiding these social media marketing mistakes, you can increase engagement and enjoy a healthier ROI. Read More

Advertising on Facebook is a large and growing business. Determine which ad type, boosted posts or news feed ads, is best for meeting your business goals. Read More

Whether you're wondering how to create a Facebook business page or want to drive engagement of an existing page, it's wise to invest in this social network. Read More

While there's no magic bullet for Facebook video advertising, there are a few tips and tricks marketers can use to increase viewer metrics. Read More

Improved approaches to offline marketing are making it easier to pin down concrete numbers and measure accurate ROI. Read More

While local businesses may think that social video ads aren't for them, nothing could be further from the truth. Here's what you need to know. Read More

Your online presence can either bring diners right to your door or drive them to competitors. Social media marketing is crucial for your restaurant's success. Read More

These tips can help you craft a concrete social media strategy that plays to your brand's strengths and reaches your business' specific marketing goals. Read More

No matter whether you're looking to take on a freelance, part-time or full-time social media consultant, it's essential to look for these key attributes. Read More

Acquiring high-quality leads from strong prospects is hard work. Here are four lead generation tips for capturing new leads for your business. Read More

Effective Facebook ads are about more than calls to action. These tips will make your audience more likely to stop scrolling and read, watch or click your ad. Read More

The latest updates to facebook video prove the social network will not stop until they are the top destination for video. Read More

Find out why attracting customers through social media is worth the effort and expense and add social media to your marketing strategy today. Read More

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

Here's a handy guide on when it's best to boost Facebook posts and when it might be more prudent to try other Facebook advertising tactics. Read More

There's no one-size-fits-all approach to brand engagement, but the world of sports offers marketers a valuable case study to emulate. Read More

Let's count down six New Year marketing ideas to drive better engagement before the ball drops in 2016. Read More

Although each channel has value on its own, the benefits of SEM and social campaigns become even more formidable when paired together. Read More

There's little to be gained from buying Facebook likes, aside from cosmetic value. There are, however, a lot of things that could go wrong. Read More

The principles behind Snapchat's marketing savvy are available to anyone. Here are six of the top ways Snapchat teaches marketers to build their brands. Read More

Check out the top 3 home improvement marketing tips for social media that companies can use to lay the foundations to build their businesses. Read More

With so many options, it's easy to get overwhelmed when starting a Facebook campaign. Here's a quick rundown of the top Facebook ad types for local businesses. Read More

While the pumpkin spice trend may bring to mind nutmeg and cinnamon, there's actually a lot that marketers can learn from this unlikely autumnal icon. Read More

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

With a little know-how, and these Facebook marketing tips, marketers can increase relevancy, visibility, and even grow in-store visits. Read More

The consumer buying process may be more unpredictable than ever, but it's not an unsolvable mystery. Read More

It's time to start thinking about back-to-school marketing! How can you get a jump on your competitors? Here's some ideas. Read More

The value of brand awareness is as important as ever, but the first step to growing that recognition is testing it to identify valuable insights. Read More

Facebook has recently added an exciting new option to its Custom Audience targeting tool. Learn more about the advanced targeting feature. Read More

If you're cultivating a brand ambassador program, don't forget to include one of the best pools of potential advocates: your workforce! Read More

Facebook retargeting can help recapture the attention (and drive conversions) of consumers who have already expressed an interest in your business. Read More

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

Here's a spring cleaning checklist you can use to spruce up your marketing campaigns as the last of the winter chill melts away. Read More

These simple tactics will help you make the most of Facebook advertising and improve your social media marketing overall. Read More

Facebook video marketing offers big opportunities, but it's important to be aware of the different nuances that may influence your marketing metrics. Read More

Using audience targeting to reach busy moms can sound like a lofty goal, but with the right strategy, it can be done and done well. Read More

Tampa digital marketing trends are creating new opportunities for small and midsize businesses. Here's how to make them work for you. Read More

Using social media best practices is a great way to guide your social media marketing strategy, but finding what works best for your brand is key. Read More

Here are some of the best ways to enhance your social media management and customer experience with Facebook's new messaging platform for businesses. Read More

Here are some effective digital strategies for generating buzz and driving traffic to your stores (and websites) on Small Business Saturday. Read More

With new social networks emerging every day, is Facebook advertising still a good investment? Yes. Here's why. Read More

Social media plays a big role in a brand's content marketing strategy - in how content is created as well as how it reaches its audience. Read More

To be successful in today's digital world, you've got to have a strong online presence. Here are some tips for getting found online. Read More

Need more "likes?" Here are 10 ways to increase Facebook engagement and get the most out of your business' Facebook page. Read More

Facebook is testing a new shopping feature that will allow brands to make items available for sale directly through the social network. Read More

Facebook beacons are providing a new method for retailers to push content to smartphone users within a certain radius. Here's how it works. Read More

Though it may not seem like it on the surface, baseball and social media marketing have a lot more in common than you may think. Read More

There are plenty of SEO myths out there and they're constantly changing. Here are four debunked myths that will help you separate fact from fiction. Read More

The growth in social media advertising is providing new opportunities for small businesses to target consumers and increase returns. Read More

Here's a quick breakdown of social video advertising, as well as an example of how brands can cash in quickly. Read More

A new Twitter and Google search collaboration is a big win for marketers, providing great opportunities for reaching new audiences. Read More

Paid search is a great way to boost visibility, but pairing it with a cohesive social media strategy is critical to reaching more customers. Read More

How do you connect with the most connected generation in history? Through a social media strategy tailored specifically for millenials. Read More

Google's algorithm updates don't have to be scary. With these tips, marketers can get through these updates with minimal site traffic impact. Read More

Facebook or Google Plus? There are some key differences between the two that can help you determine which is better for your business. Read More

A successful Facebook ad campaign for small businesses starts with defining your goals and your audience. Read More