Video Advertising

Recent Posts

What Are the Different Types of YouTube Ads?

What Are the Different Types of YouTube Ads?

There are a lot of YouTube advertising options, but how can you tell which is best for your marketing campaign? Here's a rundown of the six main types of ads on YouTube. Read More

Video Ads That Work

Video Ads That Work

Video ads can be a powerful marketing tool with the right strategy. These simple best practices can help you achieve greater ROI on videos. Read More

Hot News in U.S. Digital Video and TV Advertising Trends

Hot News in U.S. Digital Video and TV Advertising Trends

Digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. Learn more about the future of video marketing and how you should pivot your strategy to ride the wave. Read More

How a Video Marketing Strategy Can Boost Your Business

How a Video Marketing Strategy Can Boost Your Business

A well-honed video marketing strategy can build brand loyalty, extend your reach and so much more. Read More

How To Improve Your Marketing Strategy - Beyond The Usual Approach

How To Improve Your Marketing Strategy - Beyond The Usual Approach

It's time to kick it up a notch. Here's how to improve your marketing strategy and make your next campaign sizzle. Read More

Video Advertising Trends: The Future of OTT Advertising

Video Advertising Trends: The Future of OTT Advertising

The future of OTT advertising is bright and the future for advertisers leveraging the OTT platform may be even brighter. Read More

Video Advertising Trends: Tracking the Growth of Video Ad Spending

Video Advertising Trends: Tracking the Growth of Video Ad Spending

Video ad spending continues to grow. If you're not already using video, it's time to explore your options. By using these tips, you can make sure your video ad spend earns a healthy ROI. Read More

How OTT is Changing the Way Brands Reach Buyers

How OTT is Changing the Way Brands Reach Buyers

Video consumption continues to increase. As more people turn to OTT content, what does this mean for video advertising? Read More

Video Advertising Trends: Understanding Video Consumption Habits

Video Advertising Trends: Understanding Video Consumption Habits

Video advertising can help your brand meet its most challenging marketing goals. Learn about video consumption habits and what they mean for you and your business. Read More

4 Facts About Video Consumption You Need to Know

4 Facts About Video Consumption You Need to Know

If you're not convinced video advertising is worth the investment, check out these four data-backed facts about video consumption. Read More

Why Your Online Video Strategy Should Look Nothing Like TV

Why Your Online Video Strategy Should Look Nothing Like TV

As the cost of video production drops, video marketing has become a more viable strategy for small and mid-sized businesses. But newcomers to this medium might mistake an online video strategy for a digital version of TV advertising. Read More

3 Video SEO Tips You Should Be Using

3 Video SEO Tips You Should Be Using

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. Read More

How Ad Viewability Standards Will Affect Your Video Marketing

How Ad Viewability Standards Will Affect Your Video Marketing

What does ad viewability mean for video marketing, and what exactly are marketers debating? Let's dive in and take a look. Read More

3 Mobile Video Trends for Advertisers to Follow This Year

3 Mobile Video Trends for Advertisers to Follow This Year

Video advertising now accounts for one-third of all mobile revenue for advertisers. Here's a look at some of this year's top mobile video ad trends. Read More

Optimizing Your YouTube Advertising Strategy

Optimizing Your YouTube Advertising Strategy

Learn why YouTube advertising is a unique platform well worth exploring. Read More

The Future of Online Video Trends (and How to Keep Up)

The Future of Online Video Trends (and How to Keep Up)

By staying educated on the latest online video trends, you can maximize the potential of your video marketing efforts and keep your audience captivated. Read More

How Co-Viewing and OTT Devices Drive Explosive Engagement

How Co-Viewing and OTT Devices Drive Explosive Engagement

Want to get audiences talking about your brand? Reach the right audience at the right time through OTT devices. Read More

What Are the Benefits of OTT Advertising?

What Are the Benefits of OTT Advertising?

OTT services are growing in number, and people are flocking to them. Learn why you should invest in these platforms. Read More

Outstream Video Benefits Publishers and Advertisers

Outstream Video Benefits Publishers and Advertisers

it's key to learn about outstream video and how this digital marketing technique can make campaigns run smoother for both advertisers and publishers. Read More

3 Tricks for Facebook Video Ads

3 Tricks for Facebook Video Ads

While there's no magic bullet for Facebook video advertising, there are a few tips and tricks marketers can use to increase viewer metrics. Read More

Why an Explainer Video is a Powerful B2B Lead Driver

Why an Explainer Video is a Powerful B2B Lead Driver

Successful businesses have discovered that explainer videos are incredible lead generation machines. Let's take a look at why this media works. Read More

How Online Video Advertising Boosts Car Sales

How Online Video Advertising Boosts Car Sales

Find out how successful car dealers are tapping into the thriving automotive market through online video advertising. Read More

Mobile Video Ads: 3 Trends to Look Out for in 2017

Mobile Video Ads: 3 Trends to Look Out for in 2017

With streaming video becoming more prevalent in today's world, mobile video ads provide great opportunities. Here are three trends to look for in 2017. Read More

Outstream Video: 3 Things You Need to Know

Outstream Video: 3 Things You Need to Know

What is outstream video? If you find yourself asking this question, you're not alone. Here's three things you need to know. Read More

Cox Media Group's Stance on Viewability

Cox Media Group's Stance on Viewability

As both a media company and advertising agency for thousands of businesses across the U.S., Cox Media Group believes in a single viewability standard. Read More

More Than Skin Deep: Visual Content Improves Your Bottom Line

More Than Skin Deep: Visual Content Improves Your Bottom Line

The way we process visual information is innate. Find out why images are powerful tools for businesses and how you can use visual content to your advantage. Read More

How OTT Advertising Can Reach Cord-cutters

How OTT Advertising Can Reach Cord-cutters

For marketers looking to reach "cord-cutters" who have left cable TV and are turning to streaming services instead, look no further than OTT advertising. Read More

What You Thought You Knew About YouTube Demographics

What You Thought You Knew About YouTube Demographics

New research into YouTube demographics shows that many assumptions of YouTube users are off base. Here's a look at the numbers and what they mean for marketers. Read More

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

Is the Top Ad-Buying Method Right for You?

Is the Top Ad-Buying Method Right for You?

Programmatic video advertising is gaining steam. Check out the key factors that played into this growth, and the important implications for digital marketers. Read More

Cord Cutters: How Marketers Can Incorporate This Trend

Cord Cutters: How Marketers Can Incorporate This Trend

Cord cutters have presented marketers with a challenge, but this trend isn't as scary as some of the numbers may make it seem. Read More

What Is Outstream Video Advertising and Why Should You Care?

What Is Outstream Video Advertising and Why Should You Care?

Outstream video advertising is a great option for marketers looking to try something new with their campaigns. Here's what it is and why it's important. Read More

Health Care Marketing 101

Health Care Marketing 101

Health care marketing presents unique challenges and goals, but they can be met by utilizing these quick tips. Read More

How Digital Ad Ratings Can Help Out Online Advertisers

How Digital Ad Ratings Can Help Out Online Advertisers

Predicting the value of a pre-roll ad continues to be an imperfect science, but digital ad ratings make it far less of a risk than it used to be. Read More

What Is Viewability and Why Is It Important?

What Is Viewability and Why Is It Important?

You've heard the term thrown around here and there, and you know it's an important metric, but what is viewability and why is it important? Read More

How Creating Educational Videos Can Boost Your Brand

How Creating Educational Videos Can Boost Your Brand

When done well, educational videos can engage your target customers and exploit great audio and visuals to make you more memorable. Read More

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto dealer marketing in the digital age is undergoing a micro-moment revolution as consumers increasingly turn to mobile devices to research while on-the-go. Read More

10 Types of Video Content For Your Brand

10 Types of Video Content For Your Brand

If you're a brand marketer trying to create compelling content to reach a larger audience, considering producing these 10 types of video content. Read More

Why You Need a Video Marketing Strategy

Why You Need a Video Marketing Strategy

Today's video marketing strategy encompasses more than simply making and publishing videos. For brands willing to innovate, read more here. Read More

Is YouTube Director for Your Brand?

Is YouTube Director for Your Brand?

YouTube recently launched a new app called YouTube Director, which allows businesses to create video ads directly on their smartphones. Read More

How to Reap the Benefits of Video Advertising

How to Reap the Benefits of Video Advertising

As video advertising continues to grow by leaps and bounds, it's time to capitalize on the growth and reap the many benefits it offers. Read More

3 Integrated Event Marketing Best Practices

3 Integrated Event Marketing Best Practices

Here are three effective tactics to use as part of your integrated event marketing strategy Read More

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook video marketing offers big opportunities, but it's important to be aware of the different nuances that may influence your marketing metrics. Read More

3 Reasons To Use Digital Video Advertising

3 Reasons To Use Digital Video Advertising

Here's how marketers can use digital video advertising to introduce themselves to consumers, build trust and get the conversion. Read More

2016 Digital Marketing Trends: 5 Predictions for the New Year

2016 Digital Marketing Trends: 5 Predictions for the New Year

These five digital marketing trends will continue to dominate in 2016 and will be an important part of any marketing portfolio. Read More

Banner Ad Best Practices for 2016

Banner Ad Best Practices for 2016

To fully take advantage of this blockbuster year for banner ads, take a quick look at some banner ad best practices for 2016. Read More

Measuring Ad Engagement in a Complex New Marketing World

Measuring Ad Engagement in a Complex New Marketing World

Digital marketing has provided advertisers with many more tools for measuring ad engagement and tracking consumer behavior, but where do you start? Read More

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

Video micro-moments have become a huge factor in driving conversions. Here's how to adapt your video marketing strategy accordingly. Read More

Why Skipping Pre-Roll Ads Isn't Really a Problem

Why Skipping Pre-Roll Ads Isn't Really a Problem

Even when pre-roll ads are skipped by users after just a few seconds, research shows they still have big impact on consumers. Read More

Why Those

Why Those "Annoying" YouTube Pre-Roll Ads Actually Work

As annoying as YouTube pre-roll ads may be, data shows that they're actually highly effective. Here's why. Read More

Awareness In Advertising With TV and Digital

Awareness In Advertising With TV and Digital

Build brand awareness with TV advertising and target consumers who are most likely to convert with digital display and video. Read More

What Over-The-Top Ads Mean for Your Small Business

What Over-The-Top Ads Mean for Your Small Business

Over-the-top ads offer small businesses new opportunities to reach consumers in a more personalized way. Read More

How Digital Video Marketing Drives Engagement and Conversions

How Digital Video Marketing Drives Engagement and Conversions

By providing your audience with the right digital video marketing tools, you can boost engagement and conversions. Read More

Video Viewability: Are Your Video Ads Actually Being Seen?

Video Viewability: Are Your Video Ads Actually Being Seen?

In order for your video campaign to be as successful as possible, you've got to make sure your ads have a high level of viewability. Read More

5 Ways to Take Your Video Campaign to the Next Level

5 Ways to Take Your Video Campaign to the Next Level

It's time to take your business' video campaigns to the next level. Here are five easy ways to do so. Read More

Social Video Ads: What You Need to Know

Social Video Ads: What You Need to Know

Here's a quick breakdown of social video advertising, as well as an example of how brands can cash in quickly. Read More

Why Live Video Ad Insertion May Be Right for You

Why Live Video Ad Insertion May Be Right for You

Live video ad insertion may very well be the next big thing in advertising. But how does it work and how can it help your business? Read More

Why You Need Interactive Video Advertising

Why You Need Interactive Video Advertising

Interactive video advertising provides an unprecedented opportunity to tell your story in a way that's engaging, relevant, and shareable. Read More

How to Increase Site Traffic by Leveraging Video Advertising

How to Increase Site Traffic by Leveraging Video Advertising

Capitalize on the growth of online video content to build brand awareness, engage with viewers, and drive traffic to your site with video advertising. Read More

Video Advertising Can't Be Cut From Digital Marketing Strategy

Video Advertising Can't Be Cut From Digital Marketing Strategy

To remain relevant to their audiences, brands need to invest in video advertising as part of their overall digital strategy. Don't get left behind. Read More

Automotive Advertising Trends: Mobile and Video

Automotive Advertising Trends: Mobile and Video

Trends suggest that automotive advertising must reflect the way consumers use mobile and video advertising to enhance their shopping experience. Read More

Digital Marketing Trends That Will Define 2015

Digital Marketing Trends That Will Define 2015

Getting in front of the top digital marketing trends for 2015 will give you a head start on your competition and help you cash in throughout the year. Read More

5 Ways to Get Video Advertising Right

5 Ways to Get Video Advertising Right

Video advertising is about much more than promos and views. Here are five tips to make sure you get video right. Read More

Video Viewability Scores: What They Are and How to Keep Them Up

Video Viewability Scores: What They Are and How to Keep Them Up

Video viewability scores may be a relatively new metric, but it's one advertisers and marketers will find themselves embracing in 2015. Read More

Why You Should Care About Live Ad Insertion

Why You Should Care About Live Ad Insertion

With live ad insertion, digital video marketing campaigns can become more efficient and advertisers can better target consumers. Read More

Growth in Online Video Is a Prime Marketing Opportunity

Growth in Online Video Is a Prime Marketing Opportunity

Consumers are going crazy for video and all evidence shows that the growth in online video will only become more and more significant. Read More

How Video Advertising Can Create Holiday Magic

How Video Advertising Can Create Holiday Magic

Using video advertising to engage and build brand awareness with holiday shoppers can be achieved even without a huge budget. Read More

TV and Digital Video Advertising: The Power of Dual Screens

TV and Digital Video Advertising: The Power of Dual Screens

Marketers can combine classic TV ads with the new interactive features of online video to create dynamic campaigns that build brand loyalty. Read More

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What Are the Different Types of YouTube Video Ads?
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