Solar Roof Marketing Strategies

Solar roof panel installation is usually a one-and-done project. So it's even more vital to catch prospects right at the moment they're researching and deciding. Search ad campaigns can be up and running quickly to put you in front of the right people, in the right place, at the right time.

Online directory listings are a quick and easy way to get the ball rolling on your online presence. These listings can boost SEO and get you in front of customers directly seeking your services.

Speaking of directories, make sure your online reviews and ratings are in good shape. Respond to any negative reviews to alleviate issues and solicit new reviews from satisfied customers.

The solar roofing industry has exploded, seemingly overnight. The competition is intense and prospects are wary of fly-by-night newcomers. Make sure your website conveys your experience, expertise and capabilities. Modern design, smart UX and prominent calls to action are key to higher conversion rates.

SEO and search engine marketing are integral to success in today's competitive solar business. The right mix of both will ensure you get in front of customers right at the moment they are searching for your service. When you're "above the fold," brand awareness and sales both go up.

Online research is a huge component of the solar roof sales cycle. Be your prospects' source of valuable information with educational articles, ebooks, cost-savings calculators and more. You can even gate these resources as a way to get new leads in the door. When the time comes for prospects to decide, your guidance (and brand familiarity) might sway their decision.

Speaking of brand familiarity—a strong, well-recognized name can help combat any concerns and make it easier to seal the deal with a new prospect. That's because customers who have heard your name or seen your brand before will be more likely to see you as a credible, competent vendor. Best of all, you can get razor-sharp targeting through brand-friendly channels like display, TV and radio.

After a successful job, don't hesitate to solicit your customer for a review or two on your rating sites or directories. This can go a long way in convincing new prospects that they can trust your business. What's more, it can boost SEO and you can use reviews and ratings to bolster the message in your ad campaigns.