Barrett started his career in the dynamic world of the music industry as a marketing generalist. He quickly recognized the power of digital marketing in reaching and engaging audiences. Transitioning to growth and acquisition marketing, he embraced the challenge of implementing integrated strategies that spanned multiple channels, including search, display, social media, and email. Throughout his 15-year career, he has stayed ahead of industry trends and technological advancements, adapting and innovating to meet the evolving demands of the digital landscape.
In leadership roles, he has fostered collaborative environments, mentoring team members and instilling a culture of continuous learning. Specializing in SEM, his strategic mindset and hands-on approach to campaign optimization have consistently exceeded key performance indicators and client expectations.