Digital Marketing Solved Blog

Google Quality Score

How to Improve Your Quality Score and Why It Matters

A high quality score is important for reaching your target audience. Here is some advice about how to improve your quality score. Read More

mobile advertising

Calling All Marketers: Explaining the Different Types of Mobile Advertising

An intensive mobile advertising guide to help you understand the different types of mobile ads and determine which is best for your marketing strategy. Read More

YouTube video ads

What Are the Different Types of YouTube Ads?

There are a lot of YouTube advertising options, but how can you tell which is best for your marketing campaign? Here's a rundown of the six main types of ads on YouTube. Read More

local SEM and SEO

SEO or SEM? What’s the Difference? Which One is Best?

When it comes to search optimization, it can be hard to tell whether organic or paid search is better. Here's everything you need to know about SEO vs. SEM. Read More

cross-platform campaign

What Is Cross-Platform Marketing?

For small businesses, cross-platform campaigns are the key to getting in front of customers, generating leads, and boosting conversions. Read More

small business owner client transaction

4 Online Strategies to Advertise Your Business

When thinking of ways to advertise your business locally, digital is a highly effective place to start — especially when it's paired with traditional media. Read More

audience social media creation content ROI

Should You Care About the "Attention Economy"?

Examining how companies evolve to get noticed in the attention economy. Read More

marketing ROI analytics

Attribution Models Can Help Measure Your ROI

An in-depth look at how marketing attribution models offer a great way to improve ROI. Read More

connect with customers during COVID

Strategies for Staying Connected With Your Customers During COVID-19

Businesses must adjust their marketing strategies as the COVID-19 pandemic continues. Stay in touch with these best practices. Read More

Social Media Advertising: Things Have Changed

Social Media Advertising: Things Have Changed

How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More

Recent Resources


What Are the Different Types of YouTube Video Ads?
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Success Stories

UMass Boston
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