Targeted Advertising Trends 

Great advertising campaigns are all about delivering the right message at the right times to drive someone to action. Critically, great advertising means reaching a target customer multiple times, with recent research...

The average American moves 11.7 times in their lifetime. That's a lot of cardboard boxes and packing tape. Needless to say, the moving company business is here to stay. There's a reason chambers of commerce put together...

As a small business owner, you understand the importance of repeat customers. Occasional customers are great, but repeat customers spend more and are far cheaper to retain than new customers are to recruit. When times get...

You don't want to reach just any customer. You want to build relationships with the people who will become brand loyalists because your products or services suit them perfectly. You can find your target customer by honing...

Expectations have never been higher. Thanks to innovative technology and increased competition, people understand that a better customer experience is available to them — and they're willing to look for the brands...

In the broadest sense, the goal of marketing is to connect customers with products and brands that will improve their lives. In the past, marketers have used a variety of media to cast a wide net, hoping that customers...