Search Engine Optimization SEO

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SEO or SEM? What’s the Difference? Which One is Best?

SEO or SEM? What’s the Difference? Which One is Best?

When it comes to search optimization, it can be hard to tell whether organic or paid search is better. Here's everything you need to know about SEO vs. SEM. Read More

How are SMBs Affected by Zero Click Searches?

How are SMBs Affected by Zero Click Searches?

Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More

Business Spotlight: Fence Outlet

Business Spotlight: Fence Outlet

Learn how CMG Local Solutions helped Fence Outlet develop successful advertising strategies with personalized reporting, customer service, and campaigns. Read More

3 Key Takeaways from Google's Approach to SEO

3 Key Takeaways from Google's Approach to SEO

Search engine optimization connects businesses with relevant audiences who search for their products and services. In late 2019, Google provided an inside look at how they think about SEO. Each tip highlights SEO strategies they use which you can also use to gain significant, measurable growth. Read More

What to Know About SEO: 6 Tips for Beginners

What to Know About SEO: 6 Tips for Beginners

SMBs should educate themselves on what to know about SEO before they start creating content and running a marketing strategy. Check out our SEO for beginners tips. Read More

How the Personal Voice Assistant Is Changing Search for Marketers

How the Personal Voice Assistant Is Changing Search for Marketers

Voice search traffic remains relatively small compared to traditional search. But as the personal voice assistant assumes a larger role in everyday life, voice-driven search is certain to grow, and at a fast rate. Learn how the personal voice assistant is changing search. Read More

SEO 101: How to Pick the Best Keywords for Your Content

SEO 101: How to Pick the Best Keywords for Your Content

Search engine optimization is a constant game of tweaking and refinement, but perseverance and thorough research will help you uncover opportunities to build a stronger SEO presence. Read More

Optimizing for Voice Search: How and Why SMBs Need to Take Action

Optimizing for Voice Search: How and Why SMBs Need to Take Action

SMBs should take voice search seriously to compete in the expanding online marketplace. Learn how optimizing for voice search will help your product or service be found. Read More

What is SEO in Marketing?

What is SEO in Marketing?

Your content isn't getting indexed by search engines, which means your customers aren't finding your hard work either. But why? It's time to implement SEO, or search engine optimization. Read More

3 Video SEO Tips You Should Be Using

3 Video SEO Tips You Should Be Using

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. Read More

Online Reputation Management Challenges — and How to Overcome Them

Online Reputation Management Challenges — and How to Overcome Them

Online reputation management is more important than ever. Learn some of the challenges to managing your digital reputation and how you can train your team to respond promptly and appropriately. Read More

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is retargeting, exactly — and how does it play into your search engine marketing and search engine optimization strategies? Ensure you're catching every customer who may come your way. Read More

Why Keyword Research Is Critical for SEO and Content Marketing

Why Keyword Research Is Critical for SEO and Content Marketing

While trying to think like your target customer is a good start, there are some big reasons why you should invest the time and money in keyword research. Read More

Managing Your Online Brand Reputation: Why You Can't Wait

Managing Your Online Brand Reputation: Why You Can't Wait

Don't wait when it comes to managing your online brand reputation. Craft a strategy for long-term growth that will create a positive image for your company. Read More

Using Local Search to Drive In-Store Sales

Using Local Search to Drive In-Store Sales

Updating your online presence with a focus on local search and nearby audiences can translate into a boost in sales, and eventually, repeat customers. Read More

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Though online marketing, e-commerce and digital storefronts require some real investment from local businesses, the returns are well worth the cost. Read More

Is an SEO Audit Necessary for Your Brand?

Is an SEO Audit Necessary for Your Brand?

An SEO audit will help you identify issues, implement fixes and gain insight about the overall performance of your digital marketing efforts. Read More

Micro-moments: Leverage the Moments That Matter Most

Micro-moments: Leverage the Moments That Matter Most

As a marketer, position your business to be front and center when relevant micro-moments happen in your industry. Read More

Why Google is Critical to Restaurant Success

Why Google is Critical to Restaurant Success

Google's integrations have opened up a new world for hungry consumers to discover new restaurants and for restaurant owners to better connect with local diners. Read More

3 Easy Online Reputation Management Tips

3 Easy Online Reputation Management Tips

If handled the right way, your online reputation management can help grow your customer-base and transform customers into brand advocates. Read More

5 SEO Trends You Can't Ignore in 2017

5 SEO Trends You Can't Ignore in 2017

How do the most successful websites reach the top of results pages? Here are five most powerful SEO trends you need to know in 2017. Read More

3 Essential Social Media Marketing Tips for Restaurants

3 Essential Social Media Marketing Tips for Restaurants

Your online presence can either bring diners right to your door or drive them to competitors. Social media marketing is crucial for your restaurant's success. Read More

What Voice Search Means for Your SEO Strategy

What Voice Search Means for Your SEO Strategy

As voice search increases in popularity, keep a close eye on your SEO and update keyword research regularly to stay ahead of the curve. Read More

How the Whole Customer Journey Runs Through Search

How the Whole Customer Journey Runs Through Search

Staying relevant and visible is a top objective for search marketers, which means maintaining prime positioning where search factors into the customer journey. Read More

Online Presence Management: Spring-Clean Your Reputation

Online Presence Management: Spring-Clean Your Reputation

Spring is the season associated with deep cleaning and home renewal. Now is the time to audit your online presence and make changes where necessary. Read More

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Getting past gatekeepers on search engines isn't easy, but these four tips will go a long way toward optimizing search with location in mind. Read More

SEO for Home Services: Don't Mortgage Your Future

SEO for Home Services: Don't Mortgage Your Future

SEO for home services has unique features because of seasonal swings in search volume. Here's how to put a strategy in place that takes this cycle into account. Read More

Google's Latest Algorithm Update Makes Some Big Changes

Google's Latest Algorithm Update Makes Some Big Changes

The past year wasn't a huge one for Google algorithm updates, but they have some big implications for the future of search engine optimization (SEO). Read More

How to Rank on Google: Don't Make This HUGE Mistake!

How to Rank on Google: Don't Make This HUGE Mistake!

Wondering how to rank on Google but unsure where to start? The first step is avoiding this one major mistake. Read More

Mobile Healthcare Searches: 3 Things Providers Need to Know

Mobile Healthcare Searches: 3 Things Providers Need to Know

With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Read More

5 Unsavory SEO Practices to Watch Out For

5 Unsavory SEO Practices to Watch Out For

There are a few harmful SEO practices to watch out for when you're looking for a good SEO partner. Check out the top 5 here. Read More

Don't Let These 3 Marketing Mistakes Haunt You This Season

Don't Let These 3 Marketing Mistakes Haunt You This Season

The list of potential blunders can run into the dozens, if not the hundreds. But here are three simple marketing mistakes you can correct right away. Read More

5 SEO Tips to Improve Your Strategy

5 SEO Tips to Improve Your Strategy

If you're in search of SEO tips to improve your current approach, consider these steps to shore up your SEO. Read More

How to Amplify SEO Content for Better Digital Promotion

How to Amplify SEO Content for Better Digital Promotion

Amplifying SEO content requires some elbow grease, but that hard work will pay off when your organic traffic starts to rise. Read More

3 Lessons Marketers Can Learn From Voter Behavior Studies

3 Lessons Marketers Can Learn From Voter Behavior Studies

Though marketing during a presidential election season presents its own set of unique challenges, it gives marketers a unique look at consumer behavior. Read More

Why Mobile Search Strategy Matters: Tips for Local SMBs

Why Mobile Search Strategy Matters: Tips for Local SMBs

A great mobile search strategy will turn smartphones into your best influencers and lead customers right to your door. Read More

A Guide to Ranking in Local SEO

A Guide to Ranking in Local SEO

Search rankings are critical to any business, and with Google offering local search results and traditional content, local SEO is more important than ever. Read More

Increase Website Traffic Quickly With These 4 Steps

Increase Website Traffic Quickly With These 4 Steps

Battles to increase website traffic are often hard-won, but there are some steps you can take to increase site traffic right away. Read More

Why Google My Business Matters to Your SEO Strategy

Why Google My Business Matters to Your SEO Strategy

Take a look at what Google My Business can do for your SEO strategy. Read More

3 Common SEO Misconceptions to Avoid

3 Common SEO Misconceptions to Avoid

SEO is one of the cornerstones of content marketing, but there are many SEO misconceptions masquerading as facts. Here are the top 3 to avoid. Read More

Your Digital Presence Cheat Sheet

Your Digital Presence Cheat Sheet

To really reach consumers, you have to have a strong digital presence. Not sure where to start? Here's your digital presence checklist. Read More

Local Business Listings: 3 Things Plumbing Businesses Need to Know

Local Business Listings: 3 Things Plumbing Businesses Need to Know

If you aren't ensuring your plumbing business' online directory listings are being maintained, you could be losing out on some valuable business. Read More

How to Build a Winning SEO Strategy in 2016

How to Build a Winning SEO Strategy in 2016

The search engine optimization game isn't getting any easier. Here are some of the top guidelines for building a successful SEO strategy in 2016. Read More

Improve Your Mobile Search Rank in 5 Easy Steps

Improve Your Mobile Search Rank in 5 Easy Steps

Trying to improve your mobile search rank without breaking the bank? Here's how to do it in 5 easy steps. Read More

Want to Be Found Online? Here's How to Dominate SERPs

Want to Be Found Online? Here's How to Dominate SERPs

If you want to be found online, you've got to dominate the search engine results pages (SERPs). Here's how. Read More

3 Overlooked Ways to Optimize SEO in the Restaurant Industry

3 Overlooked Ways to Optimize SEO in the Restaurant Industry

If you're in the restaurant and beverage industry, make sure you're not overlooking some important and simple SEO techniques. Read More

SEO Techniques: Why Patience Is the Name of the Game

SEO Techniques: Why Patience Is the Name of the Game

Here are the key reasons patience, in combination with SEO best practices, is needed to achieve significant results. Read More

How to Rank Well in Local Search With Multiple Business Locations

How to Rank Well in Local Search With Multiple Business Locations

If you have multiple business locations, managing your local listings can be confusing, but they're key to ranking well in local search. Read More

How SEO and SEM Drive Traffic From Different Types of Customers

How SEO and SEM Drive Traffic From Different Types of Customers

SEO and SEM can have very different functions and results, including the types of traffic they drive to your site. Read More

Google Testing

Google Testing "Slow to Load" Warning Label in Search Results

Google is testing a "slow to load" warning in mobile search results that could have major implications for businesses and their websites. Read More

Exactly What Is SEO?

Exactly What Is SEO?

The term "SEO" has changed dramatically over the past few years. So exactly what is SEO today? Here's the rundown. Read More

5 Keyword Best Practices

5 Keyword Best Practices

There's no magic bullet to higher search rankings, but staying on top of your game with these keyword best practices can help. Read More

It's Official: Google Says Mobile Search Is More Popular Than Desktop

It's Official: Google Says Mobile Search Is More Popular Than Desktop

Google recently announced that more searches now take place on mobile devices than desktops. So what does that mean for businesses? Read More

Myth Busters: What You Thought You Knew About SEO

Myth Busters: What You Thought You Knew About SEO

There are plenty of SEO myths out there and they're constantly changing. Here are four debunked myths that will help you separate fact from fiction. Read More

New Online Reputation Management Tool Available to Brands Through Yelp

New Online Reputation Management Tool Available to Brands Through Yelp

Yelp has created a new incentive for checking in to businesses that could lead to better online reputation management for those businesses. Read More

The Zero Moment of Truth: What It Is and How It Can Help Your Business

The Zero Moment of Truth: What It Is and How It Can Help Your Business

Winning at the Zero Moment of Truth can be tricky. Here's a quick breakdown of what it is and how you can use it to your advantage. Read More

Mobile Retail: Learning to Love Mobilegeddon

Mobile Retail: Learning to Love Mobilegeddon

Today's consumer is - first and foremost - mobile. Here's how to adjust to Mobilegeddon and the modern purchasing journey. Read More

3 Reasons Listings Management Is Crucial

3 Reasons Listings Management Is Crucial

The value of local online directory listings and proper listings management cannot be overstated. Here are three key benefits. Read More

Do You Have Control Over Your Business' Online Reputation?

Do You Have Control Over Your Business' Online Reputation?

Online reputation management ensures your brand is perceived positively and that consumers can feel confident in your products or services. Read More

How to Use Google Analytics

How to Use Google Analytics

It may seem daunting at first, but learning how to use Google Analytics is crucial to gaining valuable digital marketing campaign insights. Read More

3 Local SEO Strategy Mistakes You Don't Want to Make

3 Local SEO Strategy Mistakes You Don't Want to Make

The SEO playbook keeps changing. To guarantee success for your business, make sure you're not making these local SEO strategy mistakes. Read More

Tweets Come to Google Search

Tweets Come to Google Search

A new Twitter and Google search collaboration is a big win for marketers, providing great opportunities for reaching new audiences. Read More

Google Algorithm Adds Mobile-Friendly Factors to Search

Google Algorithm Adds Mobile-Friendly Factors to Search

The newest Google algorithm update aims to improve search results for mobile users and pushes businesses to improve their mobile offerings. Read More

Increase Search-Driven Traffic With an Integrated Approach

Increase Search-Driven Traffic With an Integrated Approach

By taking an integrated approach, you can organically drive search results and boost traffic, both immediately and over the long run. Read More

5 Ways to Boost Your SEO Strategy for the Long Haul

5 Ways to Boost Your SEO Strategy for the Long Haul

Effective SEO campaigns take time and continual optimization before seeing results. With SEO, slow and steady wins the race. Read More

3 Essential Tips for Surviving Google Algorithm Updates

3 Essential Tips for Surviving Google Algorithm Updates

Google's algorithm updates don't have to be scary. With these tips, marketers can get through these updates with minimal site traffic impact. Read More

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps new app update not only makes life more convenient for users, it also offers some unique opportunities for local businesses. Read More

Search Engine Optimization: The 5 Things You Really Need to Know

Search Engine Optimization: The 5 Things You Really Need to Know

Unfamiliarity with SEO can be a huge disadvantage for businesses. Here are the basic concepts you need to understand to take advantage of this tool. Read More

Working With a Google Adwords Premier SMB Partner

Working With a Google Adwords Premier SMB Partner

Not all digital marketing service providers are the same. In the digital world, a Google Adwords Premier SMB Partner is a highly valued ally. Read More

How Content Marketing Can Deliver Huge ROI

How Content Marketing Can Deliver Huge ROI

In almost all key metrics, content marketing can provide a better ROI than most other forms of marketing due to several factors. Read More

SEO Metrics That Matter: Building Campaigns off Smart Information

SEO Metrics That Matter: Building Campaigns off Smart Information

Check out some of the key SEO metrics you may want to follow to get a clearer picture of your digital performance. Read More

Why an Effective SEO Campaign Can't Happen on a $500 Budget

Why an Effective SEO Campaign Can't Happen on a $500 Budget

"You get what you pay for" may be cliche, but it couldn't be more true when trying to launch an effective SEO campaign. Read More

Effective Digital Marketing Requires a Multipronged Approach

Effective Digital Marketing Requires a Multipronged Approach

Digital marketing is an umbrella term for dozens of different strategic campaigns. Creating a multifaceted digital strategy is essential for success. Read More

Reputation Management: Why It Matters and How to Get Started

Reputation Management: Why It Matters and How to Get Started

Knowing how to manage negative reviews or content is critical. Follow these online reputation management best practices to help control search results online. Read More

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