Advertising Platforms Trends
Google Search Console’s New 24-Hour View is A Game-Changer for SEO
Google Search Console is considered the definitive source of truth for Google-sourced traffic data and is relied on for accurate insights. For SEOs of all levels - from newcomers to seasoned experts - Google Search...
December 13, 2024
DV360 Display Traffic Mis-attribution as CPC Traffic in Google Analytics
Since October 1st, Google platforms have been experiencing abnormalities in how data is processed and displayed in GA4.
Starting in October, CMG identified, a portion of our DV360 UTMs were incorrectly overridden....
December 02, 2024
Marketing Ideas for Tax Season
Tax season: a dreaded time of year for millions of everyday Americans. Complicated forms and gathering a year's worth of documents can be too much for the average household. No surprise, then, that every year, a new crop...
November 21, 2024
Upper vs. Lower Funnel Marketing - Examples And Tips
Are your marketing efforts guiding people towards your products and services and no one else's? Some marketing efforts raise the public's awareness of a brand. Other efforts keep customers coming back and buying. But if...
November 14, 2024
Writing Your First Marketing Plan in a New Age
Imagine getting dropped on Mars and needing to navigate your way around the planet. Pulling out your map of Earth wouldn't help, would it? You wouldn't expect to bump into the Atlantic Ocean or traverse the same...
October 29, 2024
How to Market a New Business in 2025
You step up a set of makeshift stairs onto the deck of your new ship. With each step, you inspect one element after another to ensure everything is up to your standards. The hull is sturdy and resolute. No single nail is...
October 16, 2024