Advertising Platforms Trends
How to Increase Customer Lifetime Value
Remember the story of the Golden Goose? Quick recap, then. The youngest of three brothers, Dummling (yes, as in dummy), heads out into the woods with sour beer and biscuits to cut some trees. Unlike his brothers, who...
December 20, 2024
Google Search Console’s New 24-Hour View is A Game-Changer for SEO
Google Search Console is considered the definitive source of truth for Google-sourced traffic data and is relied on for accurate insights. For SEOs of all levels - from newcomers to seasoned experts - Google Search...
December 13, 2024
SEO Video Marketing Trends to Follow in 2025
Think back to one of the first times you used the internet. In those early days, Google was popular, but it was far from the only game in town. Search engines like Yahoo and Alta Vista were legitimate contenders back...
December 12, 2024
Landing Page Best Practices: Creating Content that Converts
In days past, the door-to-door salesman was the ultimate seller. Armed with product samples and a pitch crafted back at headquarters, they'd march from town to town, tracking down leads and converting them into customers....
December 05, 2024
DV360 Display Traffic Mis-attribution as CPC Traffic in Google Analytics
Since October 1st, Google platforms have been experiencing abnormalities in how data is processed and displayed in GA4.
Starting in October, CMG identified, a portion of our DV360 UTMs were incorrectly overridden....
December 02, 2024
Marketing Ideas for Tax Season
Tax season: a dreaded time of year for millions of everyday Americans. Complicated forms and gathering a year's worth of documents can be too much for the average household. No surprise, then, that every year, a new crop...
November 21, 2024