Advertising Platforms Trends 

a person holding a device

How to Increase Customer Lifetime Value

Remember the story of the Golden Goose? Quick recap, then. The youngest of three brothers, Dummling (yes, as in dummy), heads out into the woods with sour beer and biscuits to cut some trees. Unlike his brothers, who...

December 20, 2024

a laptop and a plant in a glass vase

Google Search Console’s New 24-Hour View is A Game-Changer for SEO

Google Search Console is considered the definitive source of truth for Google-sourced traffic data and is relied on for accurate insights. For SEOs of all levels - from newcomers to seasoned experts - Google Search...

December 13, 2024

a person sitting at a desk with a computer and headphones on

SEO Video Marketing Trends to Follow in 2025

Think back to one of the first times you used the internet. In those early days, Google was popular, but it was far from the only game in town. Search engines like Yahoo and Alta Vista were legitimate contenders back...

December 12, 2024

graphical user interface, website

Landing Page Best Practices: Creating Content that Converts

In days past, the door-to-door salesman was the ultimate seller. Armed with product samples and a pitch crafted back at headquarters, they'd march from town to town, tracking down leads and converting them into customers....

December 05, 2024

a person typing on a laptop

DV360 Display Traffic Mis-attribution as CPC Traffic in Google Analytics

Since October 1st, Google platforms have been experiencing abnormalities in how data is processed and displayed in GA4. Starting in October, CMG identified, a portion of our DV360 UTMs were incorrectly overridden....

December 02, 2024

a pen and a paper on a table

Marketing Ideas for Tax Season

Tax season: a dreaded time of year for millions of everyday Americans. Complicated forms and gathering a year's worth of documents can be too much for the average household. No surprise, then, that every year, a new crop...

November 21, 2024

Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
logo, company name
a drawing of a face
diagram, venn diagram
Google Ads Partner
graphical user interface, text, chat or text message
optimize 360 logo
logo, icon
logo, company name
logo, company name
a drawing of a face
diagram, venn diagram

Our Partners and Publishers

When it comes to your digital marketing, we only partner with the top leaders in the industry to help get you the best results possible. Because we're a part of CMG, digital advertising with us is credible, accessible, data-driven and transparent.