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These A/B Testing Mistakes Could Be Screwing Up Your Campaign Data

These A/B Testing Mistakes Could Be Screwing Up Your Campaign Data

Small A/B testing mistakes can wreck your insights and leave you with a pile of unreliable data. Here are three common mistakes to avoid. Read More

How to Find My Target Audience: Using Data to Increase Ad Relevancy

How to Find My Target Audience: Using Data to Increase Ad Relevancy

First- and third-party data is helping marketers zero in on their target audience. Read More

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More

5 Features of Annoying Display Ads (and How to Make Them Better)

5 Features of Annoying Display Ads (and How to Make Them Better)

When it comes to display advertising, it's best to create several options and beta test them across multiple platforms to see which ad types resonate with your audience before you fully launch. Let's dig into the top five annoying display ad types, and ways to make them more palatable. Read More

4 Digital Display Ad Trends to Watch This Year

4 Digital Display Ad Trends to Watch This Year

With digital display ad trends on the rise, now's the time to beef up that line item in your ad spend budget. Read More

The Most Effective Advertising with Display Ads

The Most Effective Advertising with Display Ads

The most effective advertising is the kind that fits your budget, doesn't overwhelm your marketing team and serves your brand's target audience. Read More

A/B Test Strategy: What It Is, and Why It's Such a Valuable Tool

A/B Test Strategy: What It Is, and Why It's Such a Valuable Tool

An A/B test strategy is a surefire way to make sure you never stop searching for ways to raise your standards. Read More

Cox Media Group's Stance on Viewability

Cox Media Group's Stance on Viewability

As both a media company and advertising agency for thousands of businesses across the U.S., Cox Media Group believes in a single viewability standard. Read More

What Is Viewability and Why Is It Important?

What Is Viewability and Why Is It Important?

You've heard the term thrown around here and there, and you know it's an important metric, but what is viewability and why is it important? Read More

The Best Call-to-Action Phrases You Haven't Used

The Best Call-to-Action Phrases You Haven't Used

Check out these five effective call-to-action phrases that you've probably never used before. Learn why they work and how to write your own. Read More

Are Animated Banner Ads Still on the Move?

Are Animated Banner Ads Still on the Move?

It's impossible to browse the internet for very long without seeing animated banner ads, but does animation really make the ads better? Read More

3 Lessons Marketers Can Learn From Voter Behavior Studies

3 Lessons Marketers Can Learn From Voter Behavior Studies

Though marketing during a presidential election season presents its own set of unique challenges, it gives marketers a unique look at consumer behavior. Read More

Back-to-School Marketing Ideas for 2016

Back-to-School Marketing Ideas for 2016

It's time to start thinking about back-to-school marketing! How can you get a jump on your competitors? Here's some ideas. Read More

Brand Safety Solutions for Digital Advertisers

Brand Safety Solutions for Digital Advertisers

Digital advertising changes, but concerns around brand safety remain at the top of advertisers' minds. Read More

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Curbing Ad Blocking: Is an Acceptable Ads Policy the Answer?

Google could be exploring the idea of creating an acceptable ads policy to help curb ad blocking by consumers. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Though ad creation is important, it's vital to adhere to banner ad best practices during the campaign set-up and execution phases, as well. Read More

Why Click-Through Rate Isn't Always the Best Indicator of Success

Why Click-Through Rate Isn't Always the Best Indicator of Success

Small click-through rates on display campaigns can be disheartening, but research shows CTRs are not always the best indicator of success. Read More

What Is Ad Blocking, and How Can You Get in Front of This Issue?

What Is Ad Blocking, and How Can You Get in Front of This Issue?

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

3 Integrated Event Marketing Best Practices

3 Integrated Event Marketing Best Practices

Here are three effective tactics to use as part of your integrated event marketing strategy Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

Banner Ad Best Practices for 2016

Banner Ad Best Practices for 2016

To fully take advantage of this blockbuster year for banner ads, take a quick look at some banner ad best practices for 2016. Read More

Are You Screwing Up Your Call-to-Action Phrases?

Are You Screwing Up Your Call-to-Action Phrases?

Call-to-action phrases may look simple, but successful ones are strategically designed. Here's how to make sure they're as polished as possible. Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

Local Media Websites Prove Effective Destinations for Rich Media Ads

Local Media Websites Prove Effective Destinations for Rich Media Ads

Creating rich media ads and running them on popular local media websites is driving critical gains for marketers. Read More

The Difference Between Good and Great Banner Ads

The Difference Between Good and Great Banner Ads

When it comes to banner ads, good just isn't good enough. They have to be great in order to stand out and succeed. Here's how to do it. Read More

Programmatic Advertising 101: A Beginner's Guide to the Benefits

Programmatic Advertising 101: A Beginner's Guide to the Benefits

With increasing efficiency and ROI, it's safe to say programmatic advertising solutions are here to stay. Get up to speed on this popular technology. Read More

How a Digital Consultant Can Deliver on Brand Safety

How a Digital Consultant Can Deliver on Brand Safety

Programmatic advertising has created increasing concerns around brand safety. Here's how a digital consultant can deliver the solution. Read More

Building Brand Awareness With TV and Digital Advertising

Building Brand Awareness With TV and Digital Advertising

Build brand awareness with TV advertising and target consumers who are most likely to convert with digital display and video. Read More

The ABCs of A/B Testing Banner Ads

The ABCs of A/B Testing Banner Ads

Optimizing your banner ads with A/B testing can help you stand out from the competition and reach your audience in a meaningful way. Read More

Generate Calls to Your Business With Mobile Display Ads

Generate Calls to Your Business With Mobile Display Ads

Generate calls to your business by leveraging mobile display ads to reach consumers who are increasingly on the go. Read More

5 Ways You Might Be Screwing Up Your Banner Ads

5 Ways You Might Be Screwing Up Your Banner Ads

Here are five ways you might be screwing up your banner ads - and five best practices to employ instead. Read More

Get Noticed With Digital Display and Radio

Get Noticed With Digital Display and Radio

By combining radio and digital display advertising, you can take your marketing plan to the next level and get noticed by more potential customers. Read More

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

There's a reason many marketers consider retargeting to be the highest-value digital tool in their toolbox; because it all starts with the audience. Read More

3 Things That All Great Banner Ads Have in Common

3 Things That All Great Banner Ads Have in Common

Designing a banner ad that demands attention and clicks can be tricky. Here are three elements that all great banner ads have in common. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-Precise Targeting: It's Time to Get off the Fence

Geo-precise targeting makes it possible to determine where your ideal customer is and deliver specific content to them based on their location. Read More

Why Banner Ad Click-Through Rates Aren't the Be-All and End-All

Why Banner Ad Click-Through Rates Aren't the Be-All and End-All

Brands shouldn't ignore click-through rates as a metric for campaign value, but there are other important benefits to consider. Read More

3 Essential Elements of a Successful Display Advertising Campaign

3 Essential Elements of a Successful Display Advertising Campaign

Display advertising campaigns can be challenging to create, but by following these guidelines, you can create a campaign that's poised to succeed. Read More

5 Tips for Success With B2B Premium Display Advertising

5 Tips for Success With B2B Premium Display Advertising

Done correctly, premium display advertising can be an important component of your B2B digital marketing campaign. Here's 5 tips for success. Read More

How Programmatic Ad Buying Will Grow in 2015

How Programmatic Ad Buying Will Grow in 2015

Programmatic ad buying is on the rise. Trends show that in 2015, display advertising will primarily be managed through computer-driven sales. Read More

5 Ways to Make Banner Ad Promotions Work For You

5 Ways to Make Banner Ad Promotions Work For You

Banner ads have evolved over the years, but it's clear that they're effective and here to stay. Make sure your's gets noticed with these tips. Read More

Why Display Advertising is Critical to Your 2015 Marketing Plan

Why Display Advertising is Critical to Your 2015 Marketing Plan

One of the most crucial components of any holistic marketing strategy is one that's nearly as old as the Web itself: display advertising. Read More

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

With these banner ad best practices, you can create an ad that reaches your customers and gets those desired clicks and conversions. Read More

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral targeting is a hot trend in digital marketing right now, but it shouldn't be the only way brands target their ideal consumers. Read More

4 Digital Tools for Converting Consumers into Customers

4 Digital Tools for Converting Consumers into Customers

When it comes to converting consumers into customers, an integrated digital marketing strategy is necessary. Here's how to do it. Read More

Hypertargeting: 3 Steps to Ensure Your Campaign Is

Hypertargeting: 3 Steps to Ensure Your Campaign Is "Just Right"

Hypertargeting a specific online audience without excluding potential customers can be tough. These guidelines can help. Read More

3 Essential Components of the Perfect Call-to-Action

3 Essential Components of the Perfect Call-to-Action

If you want a banner ad that drives conversions and not just clicks, you need a clear call-to-action that prompts the reader to take action. Read More

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Don't ignore the power of behavioral targeting. You could miss out on significant revenue captured by better understanding your customers. Read More

Holiday Shopping and the Power of Retargeting

Holiday Shopping and the Power of Retargeting

Retargeting offers great returns all year long, but the holidays are really when retailers can see the strategy work best. Read More

Building Brand Awareness Through Diverse Digital Strategies

Building Brand Awareness Through Diverse Digital Strategies

The market is flooded with new brands every day, so standing out in consumers' minds is a huge asset that can increase conversion opportunities. Read More

Suggestive Color in Display Advertising: 5 Do's and Don'ts

Suggestive Color in Display Advertising: 5 Do's and Don'ts

Using certain colors to your advantage in display advertising can be a great tool for marketers. Here's the do's and don'ts to follow. Read More

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Cleaning Up Your Call-to-Action Phrase: 20 Verbs You Should Be Using

Creating an impactful call-to-action (CTA) that drives results depends heavily on choosing the right action verb. Read More

Building Better Banner Ads: Tips and Best Practices

Building Better Banner Ads: Tips and Best Practices

Banner ads have succeeded by keeping things simple and relying on proven best practices that have been reinforced for years. Read More

Ad Networks: How Small Businesses Can Advertise on Big Websites

Ad Networks: How Small Businesses Can Advertise on Big Websites

Display ad networks are making it easier than ever for small and medium-sized businesses to advertise on some of the largest websites. Read More

Facebook Ads for Small Businesses: Best Practices

Facebook Ads for Small Businesses: Best Practices

A successful Facebook ad campaign for small businesses starts with defining your goals and your audience. Read More

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