Social Media
Recent Posts
Why Brands Care About the "Attention Economy" — And Why You Should, Too
Posted on July 01, 2020
Examining how companies evolve to get noticed in the attention economy. Read More
Social Media Advertising: Things Have Changed
Posted on April 27, 2020
How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More
The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?
Posted on March 02, 2020
Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More
The 5 Best Places to Distribute Your Business Information
Posted on November 05, 2019
Learn how digital spaces are disrupting the advertising status quo and making it easier than ever to find local customers. Read More
Facebook Watch: What is it?
Posted on March 13, 2019
Facebook Watch is the social media giant's newest feature, bringing video to the platform more than a decade after its initial launch. Will this gambit bring more users to the platform? Read More
Which Is the Best Online Advertising Strategy: PPC or Social Media?
Posted on February 26, 2019
Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More
All About Instagram Stories
Posted on February 20, 2019
Instagram Stories is more than a quick way to share pictures with friends, it's a digital marketing gold mine! Learn more about how one third of this unassuming feature is actually digital ad space. Read More
Promoted Content Strategy 101: Building a Solid Foundation
Posted on February 04, 2019
Learn all the moving parts of a successful promoted content strategy to make sure you start off on the right foot. Read More
How to Find the Right Brand Tone in Three Steps
Posted on January 23, 2019
Today, your brand tone doesn't need to follow a strict set of rules. Appeal to your audience by striking a memorable and unique voice. Read More
Social Media Travel Marketing: 3 Ways to Stand Out
Posted on January 16, 2019
Social media travel marketing is about more than just posts, tweets and likes. Here's what you need to know: Read More
Audience Targeting on Pinterest
Posted on December 20, 2018
Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More
Audience Targeting on Twitter
Posted on December 19, 2018
Learn all you need to know about ad formats and audience targeting on Twitter. Read More
Audience Targeting on LinkedIn
Posted on December 18, 2018
Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More
Audience Targeting on Facebook, Instagram and Messenger
Posted on December 17, 2018
Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More
