Social Media

Recent Posts

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

The 5 Best Places to Distribute Your Business Information

The 5 Best Places to Distribute Your Business Information

Learn how digital spaces are disrupting the advertising status quo and making it easier than ever to find local customers. Read More

Facebook Watch: What is it?

Facebook Watch: What is it?

Facebook Watch is the social media giant's newest feature, bringing video to the platform more than a decade after its initial launch. Will this gambit bring more users to the platform? Read More

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More

All About Instagram Stories

All About Instagram Stories

Instagram Stories is more than a quick way to share pictures with friends, it's a digital marketing gold mine! Learn more about how one third of this unassuming feature is actually digital ad space. Read More

Promoted Content Strategy 101: Building a Solid Foundation

Promoted Content Strategy 101: Building a Solid Foundation

Learn all the moving parts of a successful promoted content strategy to make sure you start off on the right foot. Read More

How to Find the Right Brand Tone in Three Steps

How to Find the Right Brand Tone in Three Steps

Today, your brand tone doesn't need to follow a strict set of rules. Appeal to your audience by striking a memorable and unique voice. Read More

Social Media Travel Marketing: 3 Ways to Stand Out

Social Media Travel Marketing: 3 Ways to Stand Out

Social media travel marketing is about more than just posts, tweets and likes. Here's what you need to know: Read More

Audience Targeting on Pinterest

Audience Targeting on Pinterest

Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More

Audience Targeting on Twitter

Audience Targeting on Twitter

Learn all you need to know about ad formats and audience targeting on Twitter. Read More

Audience Targeting on LinkedIn

Audience Targeting on LinkedIn

Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More

Audience Targeting on Facebook, Instagram and Messenger

Audience Targeting on Facebook, Instagram and Messenger

Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More

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