Digital Advertising

Recent Posts

What Are the Different Types of YouTube Video Ads?

What Are the Different Types of YouTube Video Ads?

There are a lot of YouTube advertising options, but how can you tell which is best for your marketing campaign? Here's a rundown of the six main types of ads on YouTube. Read More

How to Advertise Your Business Locally: 4 Key Online Strategies

How to Advertise Your Business Locally: 4 Key Online Strategies

When thinking of ways to advertise your business locally, digital is a highly effective place to start — especially when it's paired with traditional media. Read More

Strategies for Staying Connected With Your Customers During COVID-19

Strategies for Staying Connected With Your Customers During COVID-19

Businesses must adjust their marketing strategies as the COVID-19 pandemic continues. Stay in touch with these best practices. Read More

Social Media Advertising: Things Have Changed

Social Media Advertising: Things Have Changed

How do you deliver relevant advertising without leaning too hard into a pandemic? Send the right message and stay current with these best practices. Read More

News Release: CMG Study Shows a Surge in Local Radio Listenership: One-Third Listening to Radio More Since Coronavirus Outbreak

News Release: CMG Study Shows a Surge in Local Radio Listenership: One-Third Listening to Radio More Since Coronavirus Outbreak

CMG is interested in understanding how COVID-19 is affecting our media consumption. Our recent survey shows a clear shift in radio listenership. Read More

How Can Cox Media Group Local Solutions Help Your Business During COVID-19?

How Can Cox Media Group Local Solutions Help Your Business During COVID-19?

As the world continues to reel from COVID-19, Cox Media Group Local Solutions is putting its best foot forward to help businesses manage changes and continue growing. Read More

How to Approach COVID-Related Ad Messaging

How to Approach COVID-Related Ad Messaging

Your ad campaigns and social campaigns probably aren't relevant in the current environment. Here's how to shift your focus in light of COVID-19. Read More

Best Three Tools for Your Geolocation Mobile Marketing Needs

Best Three Tools for Your Geolocation Mobile Marketing Needs

Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More

How are SMBs Affected by Zero Click Searches?

How are SMBs Affected by Zero Click Searches?

Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?

Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More

Update to Understanding Voice Search and its Business Impact

Update to Understanding Voice Search and its Business Impact

Position your business for success with these best practices for the new era of search... voice search, that is. Read More

The Power of Audio Ads

The Power of Audio Ads

Most marketers are focused on visual content, leaving the world of digital audio fertile ground for novel ways to target local audiences. Read More

The 5 Best Places to Distribute Your Business Information

The 5 Best Places to Distribute Your Business Information

Learn how digital spaces are disrupting the advertising status quo and making it easier than ever to find local customers. Read More

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Negative reviews are the bane of all small business. Here's what you need to know about negative reviews as well as a few best practices to fight back. Read More

The Combined Power of Google Analytics and Google Ads

The Combined Power of Google Analytics and Google Ads

Google Analytics and Google Ads offer a high-powered combination of customization, tracking, and ROI. Read More

Simple Tips for an Effective Legal PPC Campaign

Simple Tips for an Effective Legal PPC Campaign

Lawyer and attorney are some of the most expensive keywords in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. Learn more about implementing an effective legal PPC campaign. Read More

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

The numbers are in: 54% of all advertising in the U.S. is allocated to digital marketing services! With voice search on the rise, it's time to take a closer look at this growing trend and the potential it has to change your digital marketing strategy. Read More

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More

All About Instagram Stories

All About Instagram Stories

Instagram Stories is more than a quick way to share pictures with friends, it's a digital marketing gold mine! Learn more about how one third of this unassuming feature is actually digital ad space. Read More

Were Our Digital Display Ad Predictions Correct?

Were Our Digital Display Ad Predictions Correct?

It's time for reflection. As 2018 comes to a close, we're taking note of how digital display ads have changed over the last year. Read More

7 Digital Advertising Terms You Need To Know

7 Digital Advertising Terms You Need To Know

Stumped by digital ad jargon? Here are the definitions for seven digital advertising terms every business pro should know. Read More

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

Discussions about AI and content marketing often center on the potential for machines to replace writers, but AI can actually help marketers in many ways. Read More

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More

Marketing Analytics vs. Attribution: What's the Difference?

Marketing Analytics vs. Attribution: What's the Difference?

You need both marketing analytics and attribution to build winning digital campaigns. Here's what makes each unique and important to your company. Read More

10 Key Metrics for Measuring Digital Campaign Performance

10 Key Metrics for Measuring Digital Campaign Performance

Here are 10 simple metrics to help you decide what's working in your digital marketing campaigns and what needs to be optimized or dropped. Read More

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