Digital Advertising
Recent Posts
How to Approach COVID-Related Ad Messaging
Posted on March 31, 2020
Your ad campaigns and social campaigns probably aren't relevant in the current environment. Here's how to shift your focus in light of COVID-19. Read More
Best Three Tools for Your Geolocation Mobile Marketing Needs
Posted on March 16, 2020
Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More
How are SMBs Affected by Zero Click Searches?
Posted on March 10, 2020
Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More
The Beginning of a New Age of Data Transparency? Facebook's New Off-Facebook Activity Tool – What is it? How does it work?
Posted on March 02, 2020
Facebook's new Off-Facebook Activity tool is raising eyebrows around the world. What is it and what does it mean for you? Read More
Update to Understanding Voice Search and its Business Impact
Posted on February 17, 2020
Position your business for success with these best practices for the new era of search... voice search, that is. Read More
The Power of Audio Ads
Posted on November 22, 2019
Most marketers are focused on visual content, leaving the world of digital audio fertile ground for novel ways to target local audiences. Read More
The 5 Best Places to Distribute Your Business Information
Posted on November 05, 2019
Learn how digital spaces are disrupting the advertising status quo and making it easier than ever to find local customers. Read More
The Combined Power of Google Analytics and Google Ads
Posted on May 29, 2019
Google Analytics and Google Ads offer a high-powered combination of customization, tracking, and ROI. Read More
Simple Tips for an Effective Legal PPC Campaign
Posted on March 20, 2019
Lawyer and attorney are some of the most expensive keywords in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. Learn more about implementing an effective legal PPC campaign. Read More
How Voice Search Will Impact Your Digital Marketing Trajectory in 2019
Posted on March 05, 2019
The numbers are in: 54% of all advertising in the U.S. is allocated to digital marketing services! With voice search on the rise, it's time to take a closer look at this growing trend and the potential it has to change your digital marketing strategy. Read More
Which Is the Best Online Advertising Strategy: PPC or Social Media?
Posted on February 26, 2019
Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More
All About Instagram Stories
Posted on February 20, 2019
Instagram Stories is more than a quick way to share pictures with friends, it's a digital marketing gold mine! Learn more about how one third of this unassuming feature is actually digital ad space. Read More
Were Our Digital Display Ad Predictions Correct?
Posted on November 12, 2018
It's time for reflection. As 2018 comes to a close, we're taking note of how digital display ads have changed over the last year. Read More
7 Digital Advertising Terms You Need To Know
Posted on October 31, 2018
Stumped by digital ad jargon? Here are the definitions for seven digital advertising terms every business pro should know. Read More
AI and Content Marketing: How Machine Learning Can Shape Your Strategy
Posted on October 22, 2018
Discussions about AI and content marketing often center on the potential for machines to replace writers, but AI can actually help marketers in many ways. Read More
Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer
Posted on October 18, 2018
Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More
