Data Analytics Trends 

Google Search Console is considered the definitive source of truth for Google-sourced traffic data and is relied on for accurate insights. For SEOs of all levels - from newcomers to seasoned experts - Google Search...

Since October 1st, Google platforms have been experiencing abnormalities in how data is processed and displayed in GA4. Starting in October, CMG identified, a portion of our DV360 UTMs were incorrectly overridden....

CMG's Marketing Minds Give The 411 on APRA Roll out the bureaucratic red (tape) carpet, the star of the privacy law conundrum has arrived: American Privacy Right Act, better known as APRA. While the concept of a...

In the dynamic world of digital marketing, understanding user statistics is paramount for crafting effective advertising strategies. As businesses seek to connect with their target audiences, platforms like Facebook and...

The importance of data analytics isn't lost on most businesses. One study by EY found that 93% of companies plan to continue to increase investments in data and analytics. The tool of choice for many is Google...

Google Analytics (GA) is a powerful tool that allows you to get a detailed look into what's going on with your website. Because GA insights are so precise, you can learn and understand the behavior of those visiting...