CMG Connected Video Can Help You Reach 9 Out of 10 Internet Users
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We know you have a lot of options when it comes to your marketing, here are some
things to consider...
Why OTT?
- CMG Connected Video, or OTT, allows you to reach your ideal customer based on behavior and psychographics rather than traditional demographics
- OTT makes it easy to get in front of your ideal customer no matter what or how they are watching
- Connected video makes it easy to leverage targeting tactics while still utilizing the power of video in your messaging
Why CMG?
- Our attribution allows you to know who went to your website as a result of seeing your ad, taking the guesswork out of your marketing strategy
- CMG Local Solutions is a digital powerhouse that will help you pair other tactics with OTT, ensuring your comprehensive strategy delivers the max ROI
- Our relationship with premium publishers allows us to access their inventory directly, limiting fraud that is sometimes seen when working with some providers
Why now?
- 189 million people, adults 18+ utilize OTT
- While people spending their time with traditional TV is declining, people are spending more and more time with digital video
- OTT is being embraced by all generations, making it easy to target whoever your ideal customer might be
(MRI-Simmons: eMarketer 2021)
