Local Luxury Car Dealerships Sells Double Their Competitors

After a 10-year traditional partnership with CMG, this luxury dealership sees massive gains after adding digital to their marketing mix.

Putting a Plan into Action

This luxury car dealership has been a radio advertiser with CMG for the past 10 years. The dealership was facing a major renovation in 2017 that threatened to severely limit in store traffic. This created a unique opportunity to leverage digital to create a virtual showroom.

A Strategy That Drives Results

CMG Local Solutions worked with the dealership to develop a digital strategy that would completely surround the luxury dealership customers throughout their entire journey, ensuring that other luxury dealers weren't stealing them away. The strategy utilized Targeted Display, Connected Video an OneSearch.

Despite construction, they were able to hold, and in some months, grow share over their local competitor. They sold nearly double the number of new luxury cars as their competitor with over a 61% share in the market. They also saw increased click-through-rates (CTRs) across all channels as well as an increase in calls. This proved the campaign was driving qualified and engaged potential customers. This luxury dealership exceeded their campaign goals.

182%
Increase in calls

61%
Share in the market

Market excellence 
in your area

Most small business, medium-sized businesses, and co-ops want to know, "Is there a local internet marketing service near me that will help my business get news leads using nearby brands?" CMG Local Solutions is an effective hybrid; we're both a national and local internet marketing company, with dozens of media brands spread across numerous markets.

2000+

Local Representatives

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Facebook Marketing Partner
Google Ads Partner
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Facebook Marketing Partner
Google Ads Partner
brightedge logo
optimize 360 logo
amazon advertising partner
logo, icon
logo, company name
logo, company name
graphical user interface, application, Word
logo, company name

Our Partners and Publishers

In the worlds of online marketing and advertising, companies that are the most powerful, like Google, Microsoft and Facebook trust us as a digital agency that provides real value to brands. Because we're a part of CMG, digital advertising with us is trusted, accessible, data-driven and transparent.