Local Luxury Car Dealerships Sells Double Their Competitors

After a 10-year traditional partnership with CMG, this luxury dealership sees massive gains after adding digital to their marketing mix.

Putting a Plan into Action

This luxury car dealership has been a radio advertiser with CMG for the past 10 years. The dealership was facing a major renovation in 2017 that threatened to severely limit in store traffic. This created a unique opportunity to leverage digital to create a virtual showroom.

A Strategy That Drives Results

CMG Local Solutions worked with the dealership to develop a digital strategy that would completely surround the luxury dealership customers throughout their entire journey, ensuring that other luxury dealers weren't stealing them away. The strategy utilized Targeted Display, Connected Video an OneSearch.

Despite construction, they were able to hold, and in some months, grow share over their local competitor. They sold nearly double the number of new luxury cars as their competitor with over a 61% share in the market. They also saw increased click-through-rates (CTRs) across all channels as well as an increase in calls. This proved the campaign was driving qualified and engaged potential customers. This luxury dealership exceeded their campaign goals.

182%
Increase in calls

61%
Share in the market

Digital Advertising
Get Noticed

Get in front of the eyes of local, interested customers leveraging different types of digital ads.

Online Video
Connect

We love marketing a company online with video, as it puts a client a step above their competitors.

Search Marketing
Be Found

Our web marketing experts combine SEM, SEO, location management and reputation management to make sure you're found.

Analytics Management
Convert

Trace and track your leads, A/B test and find out which of our marketing services are most effective for your brand.

Market excellence 
in your area

Most small business, medium-sized businesses, and co-ops want to know, "Is there a local internet marketing service near me that will help my business get news leads using nearby brands?" CMG Local Solutions is an effective hybrid; we're both a national and local internet marketing company, with dozens of media brands spread across numerous markets.

2000+

Local Representatives

a graphic of a map and people illustration