UMass Boston increases
new student applications
UMass dips their toe in digital and the results exceed their expectations.
A Strategic Plan Targeting the Right Audience
UMass Boston needed to increase engagement with potential new incoming freshmen. Their main focus was generating lead form submissions and phone calls to admissions. They had a big open house event planned and wanted to ensure it was well attended and that it built awareness for the school. This went hand in hand with the goal of generating interest from potential incoming freshman.
CMG Local Solutions knew a strategic digital campaign hyper-targeting their audience across multiple platforms would help UMass Boston reach their goal.
UMass Increases Awareness & Applications
UMass Boston had several audiences to reach: high schoolers and their parents. Using Targeted Display and OneSearch we were able to reach both of these targets on the platforms they most frequently engage. Specific geo-targeting around select high schools allowed UMass Boston to reach the students more likely to enroll.
The campaign exceeded their expectations for lead generation and Open House attendance. UMass Boston saw a 48% increase in applications from the specific high schools they targeted and overall had the highest enrollment of new students ever.
Increase in applications
new enrollment class ever
We want to make your business thrive
Everything we do is centered on conversions - not just grabbing eyeballs, but impacting your bottom line. Online marketing companies need to stay up to speed with the constantly changing landscape. That's why we work quickly to find the newest, best solutions for marketing locally online.
Why You Should Create a Stimulus Plan for Your Business
How to Advertise on YouTube to Reach Your Audience
20 Local SEO Tips That Will Rev Up Your Rankings
8 Effective Digital Marketing Tips to Embrace in 2021
Moving Beyond ‘We’re Here for You’ — Updating Your COVID-19 Advertising Copy to Show Customers You Can Meet Their Needs
21 Digital Marketing Terms You Should Know
Integrated Marketing Campaigns Need More Attention Than Ever
Effective Digital Marketing Requires a Multipronged Approach
Use Hypertargeting To Reach Your Ideal Customer
Reputation Management: Why It Matters and How to Get Started
Identifying Your Target Customers: Do's and Don'ts
What is Retargeting? 3 Common Mistakes in Retargeting Campaigns