Allison Sturtevant

Senior Manager, Analytics Product and Platform for paid media and web analytics. Manages digital analytics at Cox Media Group, offering analytic expertise to markets and advertisers. Goal is to streamline analytic processes, implement best-in-class tag management & conversion tracking, consult markets in their reporting strategies and deliverables, and extract valuable insights from campaign data to tell a compelling story. Experienced in Google Analytics, Google's Campaign Manager, Omniture, Google Ads, VisualIQ, Integral Ad Science, generating naming conventions for tracking accuracy and more. IAB Media Sales Strategy, Google Analytics Partners, and Google Tag Manager certified.