Allison Sturtevant

Senior Manager, Analytics Product and Platform for paid media and web analytics. Manages digital analytics at Cox Media Group, offering analytic expertise to markets and advertisers. Goal is to streamline analytic processes, implement best-in-class tag management & conversion tracking, consult markets in their reporting strategies and deliverables, and extract valuable insights from campaign data to tell a compelling story. Experienced in Google Analytics, Google's Campaign Manager, Omniture, Google Ads, VisualIQ, Integral Ad Science, generating naming conventions for tracking accuracy and more. IAB Media Sales Strategy, Google Analytics Partners, and Google Tag Manager certified.

Articles by Allison Sturtevant

The Truth About Marketing Attribution: What It Is and What It's Not

The Truth About Marketing Attribution: What It Is and What It's Not

Marketing attribution is a way to determine the value or ROI of your marketing channels. Here are three common myths that might be holding you back from adopting an attribution strategy. Read More

Rebranding Part 1: Metrics That Prove It's Time to Rebrand

Rebranding Part 1: Metrics That Prove It's Time to Rebrand

Rebranding is only as hard as you make it. Being proactive in recognizing when it's time for a refresh and enlisting the help of experts can ensure you never fall off your customers' radar — and that new leads are always waiting at the door. Read More

Conducting a Brand Audit for Your Business

Conducting a Brand Audit for Your Business

Conducting a brand audit is an essential step for all marketers as it gives a bird's-eye view of what's working well and areas that could use some attention. Read More

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Evaluating Your Marketing ROI: 3 Key Factors to Consider

Here are three considerations that should be made when determining what metrics you should analyze for showcasing marketing ROI for your campaign. Read More

How to Understand Your Bounce Rate (And Fix It)

How to Understand Your Bounce Rate (And Fix It)

To help you better understand your bounce rate — and begin to improve it — we've put together an easy overview. Read More

Hidden Marketing Analytics Tools You Might Be Missing

Hidden Marketing Analytics Tools You Might Be Missing

To analyze digital marketing data from all angles, marketers need to dive deeper into their campaigns using lesser-known marketing metrics and analytics tools. Read More

A Guide to the Google Analytics Dashboard

A Guide to the Google Analytics Dashboard

Without website performance metrics, the only thing you can say for sure is that you don't know how your marketing campaigns are working. Read More

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What Are the Different Types of YouTube Video Ads?
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Are You Wasting Your Marketing Dollars?
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