Jesse McCambridge

Jesse McCambridge is the Senior Director of Digital Revenue & Sales Strategy for Cox Media Group. In this role, McCambridge oversees Digital Revenue & Sales Strategy across Cox Media Group's local media properties comprising of 33 broadcast television stations, 54 radio stations, and over 100 digital sites and services to create effective digital marketing solutions for our advertising clients.

McCambridge is focused on driving successful integrated sales solutions across the CMG organization. In his role, he oversees a team of Digital Sales Directors, Marketing Specialists, and CMG's award winning Premier Creative Services (PCS) team. CMGdigital delivers best-in-class marketing solutions that drive real business results for our advertising partners.

Prior to joining Cox Media Group in 2010, McCambridge served as Vice President of Market Development at Internet Broadcasting (IB). He effectively drove the Sales Solutions and Content Management System sales for IB's 100+ website partners. Over a 13-year period, McCambridge defined the digital media sales & advertising operations for IB's media partners.

McCambridge is a graduate of the University of Minnesota and lives with his wife Leslie, son Jack, and daughter Molly in Atlanta, GA. He's an avid golfer and traveler.

Articles by Jesse McCambridge

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Negative reviews are the bane of all small business. Here's what you need to know about negative reviews as well as a few best practices to fight back. Read More

How to Win in the World of Zero-Click Searches

How to Win in the World of Zero-Click Searches

Over half of all digital searches come from zero-click searches. But how can you take advantage of these numbers? Read on! Read More

Time Spent with Media in 2019

Time Spent with Media in 2019

The average American adult spends over 12 hours per day with media! Local Solutions can maximize the effectiveness of your digital campaigns. Read More

News Release: CMG’s Industry Leading Solutions For Advertisers

News Release: CMG’s Industry Leading Solutions For Advertisers

Cox Media Group Partners with Magid to Measure Advertisers’ Satisfaction Read More

How to Tell Marketing Technology Trends From Fads

How to Tell Marketing Technology Trends From Fads

Three criteria can help you identify marketing technology trends amid short-lived fads. Here are helpful tips for distinguishing between the two. Read More

What Is Retargeting and Why Every Campaign Should Include This Marketing Boomerang

What Is Retargeting and Why Every Campaign Should Include This Marketing Boomerang

What is retargeting, and how can it boost sales and keep campaign budgets in line? We explain. Read More

Why Is Brand Consistency Important? How to Manage Messaging Across Multiple Locations

Why Is Brand Consistency Important? How to Manage Messaging Across Multiple Locations

When managing ads for a brand with multiple locations, why is brand consistency important? And how can you ensure local ads align with brand guidelines? Read More

Mobile Search Advertising: How Can Marketers Stand Out?

Mobile Search Advertising: How Can Marketers Stand Out?

Successful mobile search advertising must take a user's location into account when delivering ads and brand messaging. Read More

What Is Remarketing, and How Does It Work?

What Is Remarketing, and How Does It Work?

What is remarketing? For small business owners asking this question, the answer lies in the ROI and the low cost of entry. Read More

How To Improve Your Marketing Strategy - Beyond The Usual Approach

How To Improve Your Marketing Strategy - Beyond The Usual Approach

It's time to kick it up a notch. Here's how to improve your marketing strategy and make your next campaign sizzle. Read More

3 Times You Need Marketing Help

3 Times You Need Marketing Help

Every small business owner relies on others to make professional strides. When you need marketing help, get it. Read More

New Social Video Trend: How Brands Can Benefit From Instagram TV

New Social Video Trend: How Brands Can Benefit From Instagram TV

Given the rapid adoption of social video by organizations of all sizes, it's safe to say video marketing is no longer "a trend," but a powerful strategy that connects brands and audiences like never before. Learn more about Instagram TV as a new social video trend. Read More

Advertising to Students Online: Must-Know Tips For Higher Education Marketers

Advertising to Students Online: Must-Know Tips For Higher Education Marketers

These tips for higher education marketers can ensure your advertising efforts resonate with digital savvy students. Read More

4 Digital Display Ad Trends to Watch This Year

4 Digital Display Ad Trends to Watch This Year

With digital display ad trends on the rise, now's the time to beef up that line item in your ad spend budget. Read More

Seasonal Automotive Marketing Best Practices: Part 2

Seasonal Automotive Marketing Best Practices: Part 2

We're giving you ideas to reach your customers with seasonal automotive marketing best practices that are helpful to them — and profitable for you. Read More

Seasonal Automotive Marketing Best Practices: Part 1

Seasonal Automotive Marketing Best Practices: Part 1

With seasonal automotive marketing you can stay top-of-mind with your customers by reminding them of service needs that match the seasons. Read More

Cox Media Group Joins the Trustworthy Accountability Group

Cox Media Group Joins the Trustworthy Accountability Group

Cox Media Group joins the Trustworthy Accountability Group. Becoming TAG Registered reinforces our leadership in the changing world of digital advertising. Read More

Home Services Marketing: Top Three Lead Generating Strategies

Home Services Marketing: Top Three Lead Generating Strategies

These three home services marketing strategies can help you broaden your business base and maximize your leads, and customer conversions. Read More

3 Back-to-school Trends Marketers Should Watch for in 2017

3 Back-to-school Trends Marketers Should Watch for in 2017

There are back-to-school trends marketers should take advantage of to make this annual ritual a little bit easier for parents and increase their own sales. Read More

Increase Customer Lifetime Value by Shifting Your Focus

Increase Customer Lifetime Value by Shifting Your Focus

Though it may not be easy, there are good reasons to shift your focus and add long-term goals to increase customer lifetime value. Read More

3 Home Services Marketing Tips for This Summer

3 Home Services Marketing Tips for This Summer

Here are three solid home services marketing tips to implement this year so consumers come to your business, even as temperatures rise. Read More

Google AdWords or Facebook: 3 Tips to Determine Which Tool is Best for Lead Generation

Google AdWords or Facebook: 3 Tips to Determine Which Tool is Best for Lead Generation

Marketers can use concrete trends to make an informed decision on which tool is best for lead generation: Google AdWords or Facebook Advertising. Read More

Understanding the Customer Journey: 3 Mistakes You Didn't Know You Were Making

Understanding the Customer Journey: 3 Mistakes You Didn't Know You Were Making

Though every consumer's conversion process is slightly different, avoiding these general mistakes is vital to successfully understanding the customer journey. Read More

Don't Let These 3 Marketing Mistakes Haunt You This Season

Don't Let These 3 Marketing Mistakes Haunt You This Season

The list of potential blunders can run into the dozens, if not the hundreds. But here are three simple marketing mistakes you can correct right away. Read More

Fall Advertising Ideas to Jump Start Sales

Fall Advertising Ideas to Jump Start Sales

As the leaves and temperatures fall, the busiest season of the year heats up. That means now is the time to start planning your fall advertising. Read More

Building the Best Brand Awareness Strategy

Building the Best Brand Awareness Strategy

These days, building the best brand awareness strategy means harnessing the power of TV, radio, print and digital advertising. Here's how. Read More

Using Integrated Marketing to Increase Purchase Intent

Using Integrated Marketing to Increase Purchase Intent

Marketers today can't just consider what's right for various media, but should utilize integrated marketing to truly drive purchase intent. Read More

Measure Automotive Advertising Trends With Key KPIs

Measure Automotive Advertising Trends With Key KPIs

When building digital campaigns, focus on these automotive advertising trends to uncover the true value of your automotive ad strategy. Read More

Using Audience Targeting to Reach Supermom

Using Audience Targeting to Reach Supermom

Using audience targeting to reach busy moms can sound like a lofty goal, but with the right strategy, it can be done and done well. Read More

10 Key Metrics for Measuring Digital Campaign Performance

10 Key Metrics for Measuring Digital Campaign Performance

Here are 10 simple metrics to help you decide what's working in your digital marketing campaigns and what needs to be optimized or dropped. Read More

Why Integrated Marketing is the Most Effective Strategy

Why Integrated Marketing is the Most Effective Strategy

Utilizing integrated marketing is the most effective strategy for a variety of reasons. We break just a few of them down right here. Read More

3 Reasons a Digital Marketing Expert Is Good for Business

3 Reasons a Digital Marketing Expert Is Good for Business

Hiring a digital marketing expert you can trust is a must when growing your company. Get back to doing what you do best - running your business. Read More

Why Mobile Optimization Can Make or Break a Brand

Why Mobile Optimization Can Make or Break a Brand

Mobile optimization isn't simply a way to refine campaign results. It's a critical step toward connecting with your audience. Read More

Working With a Google Adwords Premier SMB Partner

Working With a Google Adwords Premier SMB Partner

Not all digital marketing service providers are the same. In the digital world, a Google Adwords Premier SMB Partner is a highly valued ally. Read More

What to Expect from a Great Digital Marketing Consultant

What to Expect from a Great Digital Marketing Consultant

All too often businesses invest in the wrong digital consultant and suffer the consequences. The key is knowing what to look for. Read More

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