Pete Stafford

Pete Stafford is the Director of Digital Product Management at Cox Media Group Local Solutions. Pete and his team are responsible for creating best-in-class, ROI generating solutions for small and medium sized businesses across the country. Pete is a consumer marketing thought leader with a proven track record, focused on driving success across brands. Pete is an analytical thinker that geeks out at any chance to use data to create efficiency and improve performance. Pete is a driven, entrepreneurial spirit, known for being a trusted advisor to clients and someone who understands the importance of working towards the larger business need; always holding himself accountable to the overarching success of his clients. Pete is a husband, a father of two boys, a sneakerhead and a baseball coach in his "spare" time.

Articles by Pete Stafford

What Are the Different Types of YouTube Video Ads?

What Are the Different Types of YouTube Video Ads?

There are a lot of YouTube advertising options, but how can you tell which is best for your marketing campaign? Here's a rundown of the six main types of ads on YouTube. Read More

Best Three Tools for Your Geolocation Mobile Marketing Needs

Best Three Tools for Your Geolocation Mobile Marketing Needs

Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More

Video Ads That Work

Video Ads That Work

Video ads can be a powerful marketing tool with the right strategy. These simple best practices can help you achieve greater ROI on videos. Read More

3 Reasons Why CTR Is a Dead Metric

3 Reasons Why CTR Is a Dead Metric

Click-Through Rate has long been used to measure the success of digital ads but it may not provide the whole picture. Here's why this metric might be moot. Read More

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Voice search technology is gaining popularity among consumers with advanced voice assistant devices. Here's how to leverage this fast-growing asset. Read More

Four Critical Questions to Ask About Location Data

Four Critical Questions to Ask About Location Data

Location-based data is critical to your marketing strategy. Ensure you're in front of the right audiences by asking your agency partners these questions! Read More

Hot News in U.S. Digital Video and TV Advertising Trends

Hot News in U.S. Digital Video and TV Advertising Trends

Digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. Learn more about the future of video marketing and how you should pivot your strategy to ride the wave. Read More

Simple Tips for an Effective Legal PPC Campaign

Simple Tips for an Effective Legal PPC Campaign

Lawyer and attorney are some of the most expensive keywords in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. Learn more about implementing an effective legal PPC campaign. Read More

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More

Promoted Content Strategy 101: Building a Solid Foundation

Promoted Content Strategy 101: Building a Solid Foundation

Learn all the moving parts of a successful promoted content strategy to make sure you start off on the right foot. Read More

2019 Native Advertising Trends: 7 Approaches for Smart Marketers

2019 Native Advertising Trends: 7 Approaches for Smart Marketers

Check out these predicted 2019 native advertising trends to help with your campaign planning. Read More

Video Best Practices Based on Lessons From Hollywood

Video Best Practices Based on Lessons From Hollywood

These video best practices include formatting video for specific screens and channels, and editing content to accommodate consumers' viewing experiences. Read More

How a Video Marketing Strategy Can Boost Your Business

How a Video Marketing Strategy Can Boost Your Business

A well-honed video marketing strategy can build brand loyalty, extend your reach and so much more. Read More

The Evolution of Content Marketing: A Brief History

The Evolution of Content Marketing: A Brief History

Content marketing has been around for three decades. Here's a historical rundown. Read More

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More

Google Responsive Search Ads: Everything You Need to Know

Google Responsive Search Ads: Everything You Need to Know

Google responsive search ads offer more customization and a higher rate of return than traditional search alternatives. Read More

What Good Native Advertising Shares with Good Journalism

What Good Native Advertising Shares with Good Journalism

Marketers would be wise to borrow the practices and policies of journalistic content and use them to create good native advertising campaigns. Read More

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Digital marketers understand the value of a retargeting strategy. But Google's Mute This Ad function is being rolled out more aggressively to remarketing ads. Learn how you may need to switch up your strategy when it comes to retargeting your visitors. Read More

The Google Chrome Ad Filter: What Marketers Need to Know

The Google Chrome Ad Filter: What Marketers Need to Know

We all want better experiences on the web and Google is taking steps to reduce annoying content. Learn more about the Google Chrome ad filter. Read More

Why Your Online Video Strategy Should Look Nothing Like TV

Why Your Online Video Strategy Should Look Nothing Like TV

As the cost of video production drops, video marketing has become a more viable strategy for small and mid-sized businesses. But newcomers to this medium might mistake an online video strategy for a digital version of TV advertising. Read More

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

It's important to understand the advantages of AdWords vs. AdSense, and how each platform can benefit your marketing strategy. Take a look at how each can help your business raise its standard for digital performance. Read More

How Ad Viewability Standards Will Affect Your Video Marketing

How Ad Viewability Standards Will Affect Your Video Marketing

What does ad viewability mean for video marketing, and what exactly are marketers debating? Let's dive in and take a look. Read More

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is retargeting, exactly — and how does it play into your search engine marketing and search engine optimization strategies? Ensure you're catching every customer who may come your way. Read More

3 Native Advertising Rules You Should Never Break

3 Native Advertising Rules You Should Never Break

While native ads give businesses a huge opportunity to promote their products or services, not following native advertising rules can land your brand in hot water. Read More

How to Identify Negative Keywords for Your SEM Campaign

How to Identify Negative Keywords for Your SEM Campaign

By making negative keywords a part of your SEM process, you can help drive more relevant searchers to your offerings and increase the likelihood of conversions. Read More

Optimizing Your YouTube Advertising Strategy

Optimizing Your YouTube Advertising Strategy

Learn why YouTube advertising is a unique platform well worth exploring. Read More

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic buying can sometimes feel like a daunting project. Talk to a marketing professional to learn more and explore a strategy that works for you. Read More

How Co-Viewing and OTT Devices Drive Explosive Engagement

How Co-Viewing and OTT Devices Drive Explosive Engagement

Want to get audiences talking about your brand? Reach the right audience at the right time through OTT devices. Read More

How are Disruptive Web Users Influencing the Automotive Industry?

How are Disruptive Web Users Influencing the Automotive Industry?

Disruptive web users tend to spend significantly more time researching cars when shopping. Learn how your dealership can better target this online audience. Read More

Rise of the Advertisement Blocker: What Marketers Need to Consider

Rise of the Advertisement Blocker: What Marketers Need to Consider

Advertisement blocker technology has been popular among customers for years, and its presence continues to grow. Here are some tips for adjusting your digital strategy. Read More

How to Reach The Unreachables Through Advertising

How to Reach The Unreachables Through Advertising

Many people are continuing to shy away from traditional means of consuming television. So, how can marketers better reach the unreachables through advertising? Read More

How Programmatic Advertising Creates Value & Efficiency for Marketers

How Programmatic Advertising Creates Value & Efficiency for Marketers

Programmatic advertising continues to evolve — to the benefit of ad buyers and sellers. See what this automated solution can provide for your marketing ROI. Read More

Why OTT Advertising Should Be Implemented and Supported by Complementary Strategies

Why OTT Advertising Should Be Implemented and Supported by Complementary Strategies

OTT services are growing in number, and people are flocking to them. Learn the key benefits of OTT advertising and why you should invest in these platforms. Read More

How to Drive PPC Campaign Optimization With Better Ad Copy

How to Drive PPC Campaign Optimization With Better Ad Copy

If you're serious about PPC campaign optimization, then you have to spend time hammering away at your campaign's ad copy. Read More

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Despite the popularity of programmatic advertising, some marketers are still making a few common mistakes. Here are five missteps to avoid. Read More

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

There are a lot of moving parts to a PPC campaign strategy. Make sure you aren't making one of these common mistakes Read More

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

Data-driven marketing has affected both how we reach customers today and how we will in the future. Read More

4 Mobile Marketing Strategy Mistakes to Avoid

4 Mobile Marketing Strategy Mistakes to Avoid

While every business' mobile marketing strategy will be different, there are four common pitfalls all professionals should avoid. Read More

3 Reasons to Run a Native Advertising Campaign for Your SMB

3 Reasons to Run a Native Advertising Campaign for Your SMB

Here are three reasons why every SMB should be thinking about launching their own native advertising campaign. Read More

Why Paid Search Ads Depend on Well-written Ad Copy

Why Paid Search Ads Depend on Well-written Ad Copy

Writing effective ad copy for your paid search ads is easier said than done. Here's a look at some of the basic objectives any successful ad copy will complete. Read More

Use Retargeting to Grow Your Business

Use Retargeting to Grow Your Business

Getting started with a retargeting campaign can seem daunting. However, with the right strategy and tools you can make this technology work for you. Read More

Outstream Video Benefits Publishers and Advertisers

Outstream Video Benefits Publishers and Advertisers

it's key to learn about outstream video and how this digital marketing technique can make campaigns run smoother for both advertisers and publishers. Read More

Why Fast Food Marketing Has Gone Mobile

Why Fast Food Marketing Has Gone Mobile

In the QSR industry, fast food marketing campaigns should focus on smartphone-loving, convenience-food-craving millennials. Read More

Google Enables Remarketing for Cross-device Audience Targeting

Google Enables Remarketing for Cross-device Audience Targeting

By improving its cross-device remarketing, advertisers can target customers on multiple devices and deliver more relevant ads when using Google's platforms. Read More

How Target Advertising Can Drive Business Into Your Restaurant

How Target Advertising Can Drive Business Into Your Restaurant

By using target advertising, you can expose your restaurant to nearby consumers looking for a bite to eat and control some of your restaurant's online fate. Read More

How Online Video Advertising Boosts Car Sales

How Online Video Advertising Boosts Car Sales

Find out how successful car dealers are tapping into the thriving automotive market through online video advertising. Read More

3 Native Marketing Trends You Need to Know About

3 Native Marketing Trends You Need to Know About

The world of native marketing is constantly evolving, and by keeping these trends in mind, marketers can stay one step ahead. Read More

Balance Your Paid Search Campaign

Balance Your Paid Search Campaign

No matter the scale, running a paid search campaign can be demanding, as marketers must find a working balance for the campaign to run efficiently. Read More

Programmatic Advertising Trends That Can Work for You

Programmatic Advertising Trends That Can Work for You

Understanding current programmatic advertising trends will give you an edge in ad buying and place you ahead of the competition. Read More

3 Native Advertising Trends to Watch for in 2017

3 Native Advertising Trends to Watch for in 2017

Keep an eye out for these native advertising trends in 2017, and think about how your marketing strategy could benefit from this growing and changing tool. Read More

SEM Campaign Strategy: 4 Things to Know in 2017

SEM Campaign Strategy: 4 Things to Know in 2017

If you keep these key points in mind, you're ready to continue building an SEM campaign strategy that's ready for whatever 2017 throws at it. Read More

3 Ways to Make Native Advertising Campaigns Successful

3 Ways to Make Native Advertising Campaigns Successful

Native advertising campaigns have experienced tremendous growth over the past few years. How can you ensure your SMB's native content stands out from the crowd? Read More

Mobile Video Ads: 3 Trends to Look Out for in 2017

Mobile Video Ads: 3 Trends to Look Out for in 2017

With streaming video becoming more prevalent in today's world, mobile video ads provide great opportunities. Here are three trends to look for in 2017. Read More

Use IP Targeting to Reach New Movers

Use IP Targeting to Reach New Movers

IP targeting is a digital marketing strategy that has proven especially effective in helping businesses connect with new or recent movers. Read More

Outstream Video: 3 Things You Need to Know

Outstream Video: 3 Things You Need to Know

What is outstream video? If you find yourself asking this question, you're not alone. Here's three things you need to know. Read More

Why Your SEM Strategy Isn't Working

Why Your SEM Strategy Isn't Working

There are many factors that affect your SEM strategy. If you're doing any of these three things, it's time to drop those bad habits for something new. Read More

What You Thought You Knew About YouTube Demographics

What You Thought You Knew About YouTube Demographics

New research into YouTube demographics shows that many assumptions of YouTube users are off base. Here's a look at the numbers and what they mean for marketers. Read More

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

Programmatic Video Advertising: Is the Top Ad-Buying Method Right for You?

Programmatic Video Advertising: Is the Top Ad-Buying Method Right for You?

Programmatic video advertising is gaining steam. Check out the key factors that played into this growth, and the important implications for digital marketers. Read More

The Importance of SEM for Local Businesses

The Importance of SEM for Local Businesses

While other types of marketing have received a lot of attention in recent years, the importance of SEM for local businesses cannot be overstated. Read More

Cord Cutters: How Marketers Can Incorporate This Trend

Cord Cutters: How Marketers Can Incorporate This Trend

Cord cutters have presented marketers with a challenge, but this trend isn't as scary as some of the numbers may make it seem. Read More

Killer Call-to-Action Phrases That Will Drive Conversion

Killer Call-to-Action Phrases That Will Drive Conversion

With competition at an all-time high in all industries, it's more important than ever to refine your call-to-action phrases so they're irresistibly clickable. Read More

What Is Outstream Video Advertising and Why Should You Care?

What Is Outstream Video Advertising and Why Should You Care?

Outstream video advertising is a great option for marketers looking to try something new with their campaigns. Here's what it is and why it's important. Read More

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google AdWords recently announced it will launch a new feature for marketers that allows cross-device targeting campaigns for the first time ever. Read More

Without Search Retargeting, You Aren't Reaching the Right Customers

Without Search Retargeting, You Aren't Reaching the Right Customers

When done correctly, search retargeting can drive efficient engagement and conversion rates from customers who've already expressed an interest. Read More

What Are Gmail Ads and How Can Marketers Make Use of Them?

What Are Gmail Ads and How Can Marketers Make Use of Them?

Gmail ads allow advertisers to reach consumers in a place where they spend over six hours a day: their inboxes! Read More

Increasing Website Traffic With Broadcast Advertising

Increasing Website Traffic With Broadcast Advertising

Here's how broadcast advertising drives online activity and how you can take advantage of it in your own campaigns to increase website traffic. Read More

Travel Advertising Soars With Paid Search

Travel Advertising Soars With Paid Search

Paid search has a proven track record in travel advertising, allowing businesses to reach travelers along multiple parts of their consumer journey. Read More

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

When you exploit the benefits of programmatic advertising, you can create great elements for real-time adaptable ads that speak to your customer. Read More

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

If your PPC budget is generating lots of traffic, but you're not seeing a return in sales, you're probably wasting money with the wrong keywords. Read More

How Digital Ad Ratings Can Help Out Online Advertisers

How Digital Ad Ratings Can Help Out Online Advertisers

Predicting the value of a pre-roll ad continues to be an imperfect science, but digital ad ratings make it far less of a risk than it used to be. Read More

Tips For Increasing Conversions

Tips For Increasing Conversions

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

Is Your Online Presence Losing Second-Screen Leads?

Is Your Online Presence Losing Second-Screen Leads?

If your online presence doesn't complement your broadcast ad strategy, chances are good that you're losing leads you've worked hard to generate. Read More

What Is Viewability and Why Is It Important?

What Is Viewability and Why Is It Important?

You've heard the term thrown around here and there, and you know it's an important metric, but what is viewability and why is it important? Read More

Weather-Based Marketing

Weather-Based Marketing

Work with your digital marketing partner to create weather-based marketing campaigns that will help you get the most out of the hot (or cold) days ahead. Read More

Are Your Mobile Ads Getting People to Your Store?

Are Your Mobile Ads Getting People to Your Store?

These metrics allow you to measure how your mobile ads drive in-store visits and provide more insight into how your mobile campaign is performing. Read More

How Creating Educational Videos Can Boost Your Brand

How Creating Educational Videos Can Boost Your Brand

When done well, educational videos can engage your target customers and exploit great audio and visuals to make you more memorable. Read More

How Can Search Retargeting Help Your Business?

How Can Search Retargeting Help Your Business?

Although the concept behind search retargeting is simple, this marketing tool is far more valuable than you may initially expect. Read More

10 Types of Video Content Your Brand Should Produce

10 Types of Video Content Your Brand Should Produce

If you're a brand marketer trying to create compelling content to reach a larger audience, considering producing these 10 types of video content. Read More

Why You Need a Video Marketing Strategy

Why You Need a Video Marketing Strategy

Today's video marketing strategy encompasses more than simply making and publishing videos. For brands willing to innovate, read more here. Read More

Is YouTube Director for Your Brand?

Is YouTube Director for Your Brand?

YouTube recently launched a new app called YouTube Director, which allows businesses to create video ads directly on their smartphones. Read More

Why Mobile Search Strategy Matters: Tips for Local SMBs

Why Mobile Search Strategy Matters: Tips for Local SMBs

A great mobile search strategy will turn smartphones into your best influencers and lead customers right to your door. Read More

Brand Safety Solutions for Digital Advertisers

Brand Safety Solutions for Digital Advertisers

Digital advertising changes, but concerns around brand safety remain at the top of advertisers' minds. Read More

Local Digital Marketing: Are You Missing a Huge Opportunity?

Local Digital Marketing: Are You Missing a Huge Opportunity?

Marketers who integrate print, radio and TV into local digital marketing campaigns are able to reap the benefits that integrated marketing provides. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

How to Reap the Benefits of Video Advertising

How to Reap the Benefits of Video Advertising

As video advertising continues to grow by leaps and bounds, it's time to capitalize on the growth and reap the many benefits it offers. Read More

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Though ad creation is important, it's vital to adhere to banner ad best practices during the campaign set-up and execution phases, as well. Read More

Why Click-Through Rate Isn't Always the Best Indicator of Success

Why Click-Through Rate Isn't Always the Best Indicator of Success

Small click-through rates on display campaigns can be disheartening, but research shows CTRs are not always the best indicator of success. Read More

Local Digital Advertising: The Ins and Outs

Local Digital Advertising: The Ins and Outs

Local digital advertising is making it easier than ever for SMBs to match the presence of national brands. Read More

What Is Ad Blocking, and How Can You Get in Front of This Issue?

What Is Ad Blocking, and How Can You Get in Front of This Issue?

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

3 Integrated Event Marketing Best Practices

3 Integrated Event Marketing Best Practices

Here are three effective tactics to use as part of your integrated event marketing strategy Read More

3 Things the Best Pre-Roll Ads Have in Common

3 Things the Best Pre-Roll Ads Have in Common

How can you make sure that your pre-roll ad is performing as well as possible? Here's what the best pre-roll ads have in common. Read More

The Power of Native Advertising

The Power of Native Advertising

When done well, native advertising is a great way to deliver your message and present an authentic brand voice. Read More

Making the Most of Facebook Advertising

Making the Most of Facebook Advertising

These simple tactics will help you make the most of Facebook advertising and improve your social media marketing overall. Read More

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook video marketing offers big opportunities, but it's important to be aware of the different nuances that may influence your marketing metrics. Read More

3 Reasons To Use Digital Video Advertising

3 Reasons To Use Digital Video Advertising

Here's how marketers can use digital video advertising to introduce themselves to consumers, build trust and get the conversion. Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

New FTC Native Advertising Guidelines: 3 Things You Need to Know

New FTC Native Advertising Guidelines: 3 Things You Need to Know

Here's everything you need to know about the new FTC native advertising guidelines to create a non-disruptive (and non-deceptive) user experience. Read More

Banner Ad Best Practices for 2016

Banner Ad Best Practices for 2016

To fully take advantage of this blockbuster year for banner ads, take a quick look at some banner ad best practices for 2016. Read More

Measuring Ad Engagement in a Complex New Marketing World

Measuring Ad Engagement in a Complex New Marketing World

Digital marketing has provided advertisers with many more tools for measuring ad engagement and tracking consumer behavior, but where do you start? Read More

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

Video micro-moments have become a huge factor in driving conversions. Here's how to adapt your video marketing strategy accordingly. Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

How Mobile Commerce Is Changing the Car-Buying Game

How Mobile Commerce Is Changing the Car-Buying Game

For car dealerships to succeed in today's marketplace, they must consider consumer behavior and the increased use of mobile devices while shopping. Read More

Why Skipping Pre-Roll Ads Isn't Really a Problem

Why Skipping Pre-Roll Ads Isn't Really a Problem

Even when pre-roll ads are skipped by users after just a few seconds, research shows they still have big impact on consumers. Read More

What Is Search Retargeting, and How Does It Work?

What Is Search Retargeting, and How Does It Work?

When used correctly, search retargeting can provide endless opportunities to attract consumers that are seeking the products and services you offer. Read More

Is Facebook Advertising Worth It?

Is Facebook Advertising Worth It?

With new social networks emerging every day, is Facebook advertising still a good investment? Yes. Here's why. Read More

How a Digital Consultant Can Deliver on Brand Safety

How a Digital Consultant Can Deliver on Brand Safety

Programmatic advertising has created increasing concerns around brand safety. Here's how a digital consultant can deliver the solution. Read More

Use Mobile Technologies to Drive Consumers Right to Your Door

Use Mobile Technologies to Drive Consumers Right to Your Door

Sure, mobile marketing can increase sales online, but did you know mobile technologies are also a driving force behind in-store purchases? Read More

Why Those

Why Those "Annoying" YouTube Pre-Roll Ads Actually Work

As annoying as YouTube pre-roll ads may be, data shows that they're actually highly effective. Here's why. Read More

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Armed with the knowledge of what to do (and what not to do) you can build and launch an effective retargeting strategy. Read More

What Over-The-Top Ads Mean for Your Small Business

What Over-The-Top Ads Mean for Your Small Business

Over-the-top ads offer small businesses new opportunities to reach consumers in a more personalized way. Read More

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

People have their mobile devices with them everywhere they go - even on vacation. If your target audience is awake, they're accessible. Read More

How Digital Video Marketing Drives Engagement and Conversions

How Digital Video Marketing Drives Engagement and Conversions

By providing your audience with the right digital video marketing tools, you can boost engagement and conversions. Read More

3 Major Hurdles to Mobile Success and How to Overcome Them

3 Major Hurdles to Mobile Success and How to Overcome Them

Here are three potential obstacles that might prevent you from taking advantage of mobile marketing and solutions on how to overcome them. Read More

Video Viewability: Are Your Video Ads Actually Being Seen?

Video Viewability: Are Your Video Ads Actually Being Seen?

In order for your video campaign to be as successful as possible, you've got to make sure your ads have a high level of viewability. Read More

The Modern Mobile Shopper: An Unexpected Purchase Journey

The Modern Mobile Shopper: An Unexpected Purchase Journey

To be competitive these days, you have to be familiar with the new purchase journey of the modern mobile shopper. Read More

The (Almost) New Facebook Shopping Feature

The (Almost) New Facebook Shopping Feature

Facebook is testing a new shopping feature that will allow brands to make items available for sale directly through the social network. Read More

Generate Calls to Your Business With Mobile Display Ads

Generate Calls to Your Business With Mobile Display Ads

Generate calls to your business by leveraging mobile display ads to reach consumers who are increasingly on the go. Read More

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

There's a reason many marketers consider retargeting to be the highest-value digital tool in their toolbox; because it all starts with the audience. Read More

What Growth in Social Media Advertising Means for Small Businesses

What Growth in Social Media Advertising Means for Small Businesses

The growth in social media advertising is providing new opportunities for small businesses to target consumers and increase returns. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

5 Ways to Take Your Video Campaign to the Next Level

5 Ways to Take Your Video Campaign to the Next Level

It's time to take your business' video campaigns to the next level. Here are five easy ways to do so. Read More

Social Video Ads: What You Need to Know

Social Video Ads: What You Need to Know

Here's a quick breakdown of social video advertising, as well as an example of how brands can cash in quickly. Read More

Why Live Video Ad Insertion May Be Right for You

Why Live Video Ad Insertion May Be Right for You

Live video ad insertion may very well be the next big thing in advertising. But how does it work and how can it help your business? Read More

How to Use Google Analytics

How to Use Google Analytics

It may seem daunting at first, but learning how to use Google Analytics is crucial to gaining valuable digital marketing campaign insights. Read More

Why You Need Interactive Video Advertising

Why You Need Interactive Video Advertising

Interactive video advertising provides an unprecedented opportunity to tell your story in a way that's engaging, relevant, and shareable. Read More

5 Tips for Success With B2B Premium Display Advertising

5 Tips for Success With B2B Premium Display Advertising

Done correctly, premium display advertising can be an important component of your B2B digital marketing campaign. Here's 5 tips for success. Read More

How to Increase Site Traffic by Leveraging Video Advertising

How to Increase Site Traffic by Leveraging Video Advertising

Capitalize on the growth of online video content to build brand awareness, engage with viewers, and drive traffic to your site with video advertising. Read More

How Retargeting Works: Delivering Ads to the Right Consumers

How Retargeting Works: Delivering Ads to the Right Consumers

Have you ever wondered how some online ads know exactly where you've already been? That's retargeting and it can work for your business too. Read More

How Programmatic Ad Buying Will Grow in 2015

How Programmatic Ad Buying Will Grow in 2015

Programmatic ad buying is on the rise. Trends show that in 2015, display advertising will primarily be managed through computer-driven sales. Read More

5 Ways to Make Banner Ad Promotions Work For You

5 Ways to Make Banner Ad Promotions Work For You

Banner ads have evolved over the years, but it's clear that they're effective and here to stay. Make sure your's gets noticed with these tips. Read More

Why Display Advertising is Critical to Your 2015 Marketing Plan

Why Display Advertising is Critical to Your 2015 Marketing Plan

One of the most crucial components of any holistic marketing strategy is one that's nearly as old as the Web itself: display advertising. Read More

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

With these banner ad best practices, you can create an ad that reaches your customers and gets those desired clicks and conversions. Read More

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral targeting is a hot trend in digital marketing right now, but it shouldn't be the only way brands target their ideal consumers. Read More

Video Advertising Can't Be Cut From Digital Marketing Strategy

Video Advertising Can't Be Cut From Digital Marketing Strategy

To remain relevant to their audiences, brands need to invest in video advertising as part of their overall digital strategy. Don't get left behind. Read More

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Marketers have seen their fair share of digital marketing trends come and go, but retargeting looks like one trend that is only going to grow in 2015. Read More

5 Ways to Get Video Advertising Right

5 Ways to Get Video Advertising Right

Video advertising is about much more than promos and views. Here are five tips to make sure you get video right. Read More

Hypertargeting: 3 Steps to Ensure Your Campaign Is

Hypertargeting: 3 Steps to Ensure Your Campaign Is "Just Right"

Hypertargeting a specific online audience without excluding potential customers can be tough. These guidelines can help. Read More

Video Viewability Scores: What They Are and How to Keep Them Up

Video Viewability Scores: What They Are and How to Keep Them Up

Video viewability scores may be a relatively new metric, but it's one advertisers and marketers will find themselves embracing in 2015. Read More

Why You Should Care About Live Ad Insertion

Why You Should Care About Live Ad Insertion

With live ad insertion, digital video marketing campaigns can become more efficient and advertisers can better target consumers. Read More

Mobile Shopping Strategies for the Holiday Season

Mobile Shopping Strategies for the Holiday Season

When used properly, a mobile shopping strategy can connect you to holiday shoppers online while also driving traffic to your physical stores. Read More

Growth in Online Video Is a Prime Marketing Opportunity

Growth in Online Video Is a Prime Marketing Opportunity

Consumers are going crazy for video and all evidence shows that the growth in online video will only become more and more significant. Read More

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Don't ignore the power of behavioral targeting. You could miss out on significant revenue captured by better understanding your customers. Read More

How Video Advertising Can Create Holiday Magic

How Video Advertising Can Create Holiday Magic

Using video advertising to engage and build brand awareness with holiday shoppers can be achieved even without a huge budget. Read More

Holiday Shopping and the Power of Retargeting

Holiday Shopping and the Power of Retargeting

Retargeting offers great returns all year long, but the holidays are really when retailers can see the strategy work best. Read More

4 Traits of The Modern Mobile Shopper

4 Traits of The Modern Mobile Shopper

Understanding the habits and traits of shoppers that are more likely to shop on mobile devices can help marketers capitalize on mobile shopping. Read More

Building Brand Awareness Through Diverse Digital Strategies

Building Brand Awareness Through Diverse Digital Strategies

The market is flooded with new brands every day, so standing out in consumers' minds is a huge asset that can increase conversion opportunities. Read More

Building Better Banner Ads: Tips and Best Practices

Building Better Banner Ads: Tips and Best Practices

Banner ads have succeeded by keeping things simple and relying on proven best practices that have been reinforced for years. Read More

TV and Digital Video Advertising: The Power of Dual Screens

TV and Digital Video Advertising: The Power of Dual Screens

Marketers can combine classic TV ads with the new interactive features of online video to create dynamic campaigns that build brand loyalty. Read More

Using PPC Best Practices to Get Your Boss on Board

Using PPC Best Practices to Get Your Boss on Board

Convincing your boss of the importance of paid search can be tough. These facts will help you get the green-light on your next PPC campaign. Read More

Conversion Tracking: What It Is and Why It's Important

Conversion Tracking: What It Is and Why It's Important

Defining and understanding conversions are key to measuring success in every search engine marketing, or SEM, campaign. Read More

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

Retargeting allows businesses to increase their visibility with interested customers, but make sure you avoid these common retargeting mistakes. Read More

Use Hypertargeting To Reach Your Ideal Customer

Use Hypertargeting To Reach Your Ideal Customer

Hypertargeting is a method of identifying your target consumers via social networking profiles and online behavior patterns. Here's how hypertargeting can help your business Read More

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