Pete Stafford

Pete Stafford is the Director of Digital Product Management at Cox Media Group. Pete and his team are responsible for creating best-in-class, ROI generating solutions for small and medium sized businesses across the country. Pete is a consumer marketing thought leader with a proven track record, focused on driving success across brands. Pete is an analytical thinker that geeks out at any chance to use data to create efficiency and improve performance. Pete is a driven, entrepreneurial spirit, known for being a trusted advisor to clients and someone who understands the importance of working towards the larger business need; always holding himself accountable to the overarching success of his clients. Pete is a husband, a father of two boys, a sneakerhead and a baseball coach in his "spare" time.

Articles by Pete Stafford

Video Ads That Work

Video Ads That Work

Video ads can be a powerful marketing tool with the right strategy. These simple best practices can help you achieve greater ROI on videos. Read More

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Voice search technology is gaining popularity among consumers with advanced voice assistant devices. Here's how to leverage this fast-growing asset. Read More

Hot News in U.S. Digital Video and TV Advertising Trends

Hot News in U.S. Digital Video and TV Advertising Trends

Digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. Learn more about the future of video marketing and how you should pivot your strategy to ride the wave. Read More

Simple Tips for an Effective Legal PPC Campaign

Simple Tips for an Effective Legal PPC Campaign

Lawyer and attorney are some of the most expensive keywords in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. Learn more about implementing an effective legal PPC campaign. Read More

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Is PPC or social media the best online advertising strategy for your business? Here's what you need to know to decide where to spend your budget. Read More

Promoted Content Strategy 101: Building a Solid Foundation

Promoted Content Strategy 101: Building a Solid Foundation

Learn all the moving parts of a successful promoted content strategy to make sure you start off on the right foot. Read More

2019 Native Advertising Trends: 7 Approaches for Smart Marketers

2019 Native Advertising Trends: 7 Approaches for Smart Marketers

Check out these predicted 2019 native advertising trends to help with your campaign planning. Read More

Video Best Practices Based on Lessons From Hollywood

Video Best Practices Based on Lessons From Hollywood

These video best practices include formatting video for specific screens and channels, and editing content to accommodate consumers' viewing experiences. Read More

How a Video Marketing Strategy Can Boost Your Business

How a Video Marketing Strategy Can Boost Your Business

A well-honed video marketing strategy can build brand loyalty, extend your reach and so much more. Read More

The Evolution of Content Marketing: A Brief History

The Evolution of Content Marketing: A Brief History

Content marketing has been around for three decades. Here's a historical rundown. Read More

Google Responsive Search Ads: Everything You Need to Know

Google Responsive Search Ads: Everything You Need to Know

Google responsive search ads offer more customization and a higher rate of return than traditional search alternatives. Read More

What Good Native Advertising Shares with Good Journalism

What Good Native Advertising Shares with Good Journalism

Marketers would be wise to borrow the practices and policies of journalistic content and use them to create good native advertising campaigns. Read More

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Digital marketers understand the value of a retargeting strategy. But Google's Mute This Ad function is being rolled out more aggressively to remarketing ads. Learn how you may need to switch up your strategy when it comes to retargeting your visitors. Read More

The Google Chrome Ad Filter: What Marketers Need to Know

The Google Chrome Ad Filter: What Marketers Need to Know

We all want better experiences on the web and Google is taking steps to reduce annoying content. Learn more about the Google Chrome ad filter. Read More

Why Your Online Video Strategy Should Look Nothing Like TV

Why Your Online Video Strategy Should Look Nothing Like TV

As the cost of video production drops, video marketing has become a more viable strategy for small and mid-sized businesses. But newcomers to this medium might mistake an online video strategy for a digital version of TV advertising. Read More

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

AdWords vs. AdSense: What Makes Them Different, and How to Use Them

It's important to understand the advantages of AdWords vs. AdSense, and how each platform can benefit your marketing strategy. Take a look at how each can help your business raise its standard for digital performance. Read More

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is retargeting, exactly — and how does it play into your search engine marketing and search engine optimization strategies? Ensure you're catching every customer who may come your way. Read More

3 Native Advertising Rules You Should Never Break

3 Native Advertising Rules You Should Never Break

While native ads give businesses a huge opportunity to promote their products or services, not following native advertising rules can land your brand in hot water. Read More

How to Identify Negative Keywords for Your SEM Campaign

How to Identify Negative Keywords for Your SEM Campaign

By making negative keywords a part of your SEM process, you can help drive more relevant searchers to your offerings and increase the likelihood of conversions. Read More

Optimizing Your YouTube Advertising Strategy

Optimizing Your YouTube Advertising Strategy

Learn why YouTube advertising is a unique platform well worth exploring. Read More

How Co-Viewing and OTT Devices Drive Explosive Engagement

How Co-Viewing and OTT Devices Drive Explosive Engagement

Want to get audiences talking about your brand? Reach the right audience at the right time through OTT devices. Read More

How are Disruptive Web Users Influencing the Automotive Industry?

How are Disruptive Web Users Influencing the Automotive Industry?

Disruptive web users tend to spend significantly more time researching cars when shopping. Learn how your dealership can better target this online audience. Read More

How to Reach The Unreachables Through Advertising

How to Reach The Unreachables Through Advertising

Many people are continuing to shy away from traditional means of consuming television. So, how can marketers better reach the unreachables through advertising? Read More

Why OTT Advertising Should Be Implemented and Supported by Complementary Strategies

Why OTT Advertising Should Be Implemented and Supported by Complementary Strategies

OTT services are growing in number, and people are flocking to them. Learn the key benefits of OTT advertising and why you should invest in these platforms. Read More

How to Drive PPC Campaign Optimization With Better Ad Copy

How to Drive PPC Campaign Optimization With Better Ad Copy

If you're serious about PPC campaign optimization, then you have to spend time hammering away at your campaign's ad copy. Read More

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

PPC Campaign Strategy: 3 Common Mistakes You Could Be Making

There are a lot of moving parts to a PPC campaign strategy. Make sure you aren't making one of these common mistakes Read More

3 Reasons to Run a Native Advertising Campaign for Your SMB

3 Reasons to Run a Native Advertising Campaign for Your SMB

Here are three reasons why every SMB should be thinking about launching their own native advertising campaign. Read More

Why Paid Search Ads Depend on Well-written Ad Copy

Why Paid Search Ads Depend on Well-written Ad Copy

Writing effective ad copy for your paid search ads is easier said than done. Here's a look at some of the basic objectives any successful ad copy will complete. Read More

Outstream Video Benefits Publishers and Advertisers

Outstream Video Benefits Publishers and Advertisers

it's key to learn about outstream video and how this digital marketing technique can make campaigns run smoother for both advertisers and publishers. Read More

How Online Video Advertising Boosts Car Sales

How Online Video Advertising Boosts Car Sales

Find out how successful car dealers are tapping into the thriving automotive market through online video advertising. Read More

3 Native Marketing Trends You Need to Know About

3 Native Marketing Trends You Need to Know About

The world of native marketing is constantly evolving, and by keeping these trends in mind, marketers can stay one step ahead. Read More

Balance Your Paid Search Campaign

Balance Your Paid Search Campaign

No matter the scale, running a paid search campaign can be demanding, as marketers must find a working balance for the campaign to run efficiently. Read More

3 Native Advertising Trends to Watch for in 2017

3 Native Advertising Trends to Watch for in 2017

Keep an eye out for these native advertising trends in 2017, and think about how your marketing strategy could benefit from this growing and changing tool. Read More

SEM Campaign Strategy: 4 Things to Know in 2017

SEM Campaign Strategy: 4 Things to Know in 2017

If you keep these key points in mind, you're ready to continue building an SEM campaign strategy that's ready for whatever 2017 throws at it. Read More

3 Ways to Make Native Advertising Campaigns Successful

3 Ways to Make Native Advertising Campaigns Successful

Native advertising campaigns have experienced tremendous growth over the past few years. How can you ensure your SMB's native content stands out from the crowd? Read More

Outstream Video: 3 Things You Need to Know

Outstream Video: 3 Things You Need to Know

What is outstream video? If you find yourself asking this question, you're not alone. Here's three things you need to know. Read More

Why Your SEM Strategy Isn't Working

Why Your SEM Strategy Isn't Working

There are many factors that affect your SEM strategy. If you're doing any of these three things, it's time to drop those bad habits for something new. Read More

What You Thought You Knew About YouTube Demographics

What You Thought You Knew About YouTube Demographics

New research into YouTube demographics shows that many assumptions of YouTube users are off base. Here's a look at the numbers and what they mean for marketers. Read More

The Importance of SEM for Local Businesses

The Importance of SEM for Local Businesses

While other types of marketing have received a lot of attention in recent years, the importance of SEM for local businesses cannot be overstated. Read More

Cord Cutters: How Marketers Can Incorporate This Trend

Cord Cutters: How Marketers Can Incorporate This Trend

Cord cutters have presented marketers with a challenge, but this trend isn't as scary as some of the numbers may make it seem. Read More

Killer Call-to-Action Phrases That Will Drive Conversion

Killer Call-to-Action Phrases That Will Drive Conversion

With competition at an all-time high in all industries, it's more important than ever to refine your call-to-action phrases so they're irresistibly clickable. Read More

What Is Outstream Video Advertising and Why Should You Care?

What Is Outstream Video Advertising and Why Should You Care?

Outstream video advertising is a great option for marketers looking to try something new with their campaigns. Here's what it is and why it's important. Read More

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google's New Cross-Device Targeting Creates Opportunities for Marketers

Google AdWords recently announced it will launch a new feature for marketers that allows cross-device targeting campaigns for the first time ever. Read More

What Are Gmail Ads and How Can Marketers Make Use of Them?

What Are Gmail Ads and How Can Marketers Make Use of Them?

Gmail ads allow advertisers to reach consumers in a place where they spend over six hours a day: their inboxes! Read More

Increasing Website Traffic With Broadcast Advertising

Increasing Website Traffic With Broadcast Advertising

Here's how broadcast advertising drives online activity and how you can take advantage of it in your own campaigns to increase website traffic. Read More

Travel Advertising Soars With Paid Search

Travel Advertising Soars With Paid Search

Paid search has a proven track record in travel advertising, allowing businesses to reach travelers along multiple parts of their consumer journey. Read More

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

Don't Waste Your PPC Budget: 4 Tips to Cut Unprofitable Keywords

If your PPC budget is generating lots of traffic, but you're not seeing a return in sales, you're probably wasting money with the wrong keywords. Read More

How Digital Ad Ratings Can Help Out Online Advertisers

How Digital Ad Ratings Can Help Out Online Advertisers

Predicting the value of a pre-roll ad continues to be an imperfect science, but digital ad ratings make it far less of a risk than it used to be. Read More

Is Your Online Presence Losing Second-Screen Leads?

Is Your Online Presence Losing Second-Screen Leads?

If your online presence doesn't complement your broadcast ad strategy, chances are good that you're losing leads you've worked hard to generate. Read More

What Is Viewability and Why Is It Important?

What Is Viewability and Why Is It Important?

You've heard the term thrown around here and there, and you know it's an important metric, but what is viewability and why is it important? Read More

How Creating Educational Videos Can Boost Your Brand

How Creating Educational Videos Can Boost Your Brand

When done well, educational videos can engage your target customers and exploit great audio and visuals to make you more memorable. Read More

10 Types of Video Content Your Brand Should Produce

10 Types of Video Content Your Brand Should Produce

If you're a brand marketer trying to create compelling content to reach a larger audience, considering producing these 10 types of video content. Read More

Why You Need a Video Marketing Strategy

Why You Need a Video Marketing Strategy

Today's video marketing strategy encompasses more than simply making and publishing videos. For brands willing to innovate, read more here. Read More

Is YouTube Director for Your Brand?

Is YouTube Director for Your Brand?

YouTube recently launched a new app called YouTube Director, which allows businesses to create video ads directly on their smartphones. Read More

Local Digital Marketing: Are You Missing a Huge Opportunity?

Local Digital Marketing: Are You Missing a Huge Opportunity?

Marketers who integrate print, radio and TV into local digital marketing campaigns are able to reap the benefits that integrated marketing provides. Read More

Seasonal Advertising: It's Not Just for the Holidays

Seasonal Advertising: It's Not Just for the Holidays

If you think seasonal advertising is all about the holiday shopper, think again. Here are some tips to help you capitalize on summer trends. Read More

How to Reap the Benefits of Video Advertising

How to Reap the Benefits of Video Advertising

As video advertising continues to grow by leaps and bounds, it's time to capitalize on the growth and reap the many benefits it offers. Read More

3 Key Things the Best Pre-Roll Ads Have in Common

3 Key Things the Best Pre-Roll Ads Have in Common

How can you make sure that your pre-roll ad is performing as well as possible? Here's what the best pre-roll ads have in common. Read More

The Power of Native Advertising

The Power of Native Advertising

When done well, native advertising is a great way to deliver your message and present an authentic brand voice. Read More

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook Video Marketing: What You Don't Know Can Hurt You

Facebook video marketing offers big opportunities, but it's important to be aware of the different nuances that may influence your marketing metrics. Read More

3 Ways Digital Video Advertising Is More Powerful Than You Imagined

3 Ways Digital Video Advertising Is More Powerful Than You Imagined

Here's how marketers can use digital video advertising to introduce themselves to consumers, build trust and get the conversion. Read More

New FTC Native Advertising Guidelines: 3 Things You Need to Know

New FTC Native Advertising Guidelines: 3 Things You Need to Know

Here's everything you need to know about the new FTC native advertising guidelines to create a non-disruptive (and non-deceptive) user experience. Read More

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

How to Adapt Your Video Marketing Strategy to Video Micro-Moments

Video micro-moments have become a huge factor in driving conversions. Here's how to adapt your video marketing strategy accordingly. Read More

Why Skipping Pre-Roll Ads Isn't Really a Problem

Why Skipping Pre-Roll Ads Isn't Really a Problem

Even when pre-roll ads are skipped by users after just a few seconds, research shows they still have big impact on consumers. Read More

Why Those

Why Those "Annoying" YouTube Pre-Roll Ads Actually Work

As annoying as YouTube pre-roll ads may be, data shows that they're actually highly effective. Here's why. Read More

What Over-The-Top Ads Mean for Your Small Business

What Over-The-Top Ads Mean for Your Small Business

Over-the-top ads offer small businesses new opportunities to reach consumers in a more personalized way. Read More

How Digital Video Marketing Drives Engagement and Conversions

How Digital Video Marketing Drives Engagement and Conversions

By providing your audience with the right digital video marketing tools, you can boost engagement and conversions. Read More

Video Viewability: Are Your Video Ads Actually Being Seen?

Video Viewability: Are Your Video Ads Actually Being Seen?

In order for your video campaign to be as successful as possible, you've got to make sure your ads have a high level of viewability. Read More

5 Ways to Take Your Video Campaign to the Next Level

5 Ways to Take Your Video Campaign to the Next Level

It's time to take your business' video campaigns to the next level. Here are five easy ways to do so. Read More

Social Video Ads: What You Need to Know

Social Video Ads: What You Need to Know

Here's a quick breakdown of social video advertising, as well as an example of how brands can cash in quickly. Read More

Why Live Video Ad Insertion May Be Right for You

Why Live Video Ad Insertion May Be Right for You

Live video ad insertion may very well be the next big thing in advertising. But how does it work and how can it help your business? Read More

Why You Need Interactive Video Advertising

Why You Need Interactive Video Advertising

Interactive video advertising provides an unprecedented opportunity to tell your story in a way that's engaging, relevant, and shareable. Read More

How to Increase Site Traffic by Leveraging Video Advertising

How to Increase Site Traffic by Leveraging Video Advertising

Capitalize on the growth of online video content to build brand awareness, engage with viewers, and drive traffic to your site with video advertising. Read More

Video Advertising Can't Be Cut From Digital Marketing Strategy

Video Advertising Can't Be Cut From Digital Marketing Strategy

To remain relevant to their audiences, brands need to invest in video advertising as part of their overall digital strategy. Don't get left behind. Read More

5 Ways to Make Sure You Get Video Advertising Right

5 Ways to Make Sure You Get Video Advertising Right

Video advertising is about much more than promos and views. Here are five tips to make sure you get video right. Read More

Video Viewability Scores: What They Are and How to Keep Them Up

Video Viewability Scores: What They Are and How to Keep Them Up

Video viewability scores may be a relatively new metric, but it's one advertisers and marketers will find themselves embracing in 2015. Read More

Why You Should Care About Live Ad Insertion

Why You Should Care About Live Ad Insertion

With live ad insertion, digital video marketing campaigns can become more efficient and advertisers can better target consumers. Read More

Growth in Online Video Is a Prime Marketing Opportunity

Growth in Online Video Is a Prime Marketing Opportunity

Consumers are going crazy for video and all evidence shows that the growth in online video will only become more and more significant. Read More

How Video Advertising Can Create Holiday Magic

How Video Advertising Can Create Holiday Magic

Using video advertising to engage and build brand awareness with holiday shoppers can be achieved even without a huge budget. Read More

TV and Digital Video Advertising: The Power of Dual Screens

TV and Digital Video Advertising: The Power of Dual Screens

Marketers can combine classic TV ads with the new interactive features of online video to create dynamic campaigns that build brand loyalty. Read More

Use Hypertargeting To Reach Your Ideal Customer

Use Hypertargeting To Reach Your Ideal Customer

Hypertargeting is a method of identifying your target consumers via social networking profiles and online behavior patterns. Here's how hypertargeting can help your business Read More

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