Picture this: we're looking at a row of townhouses filled with potential customers.
There's Madison, about to try out a new dog food brand for her best friend. She'd seen the brand in a TikTok, researched it online, and finally decided to commit after seeing a billboard showing where to buy it.
Next door, Michael is laying down the fertilizer he's trying for the first time on his prized lawn. Seeing the brand during his favorite cable news show sealed the deal after first seeing it in a lawn care group on Facebook.
Michael and Madison's stories aren't fiction. They're the kinds of everyday decisions consumers make in a sea of choice and competing sources of attention. If you want to know how to attract more customers to your business, they need to see, hear, and engage with your brand. To do that, you have to reach them at home, on the road, and on the phone.
The multichannel marketing of 2025 and beyond combines tried and true with bold and new. It starts with television and radio, adds a fresh spin with digital out-of-home, and culminates with a sound social media strategy. Ready to attract more customers to your business?
Proven Methods for Powerful Marketing
Weaving together multiple channels better matches your potential customer's buying journey. Wisely utilize mass communication channels to raise awareness and use other channels to nurture those leads to conversion. Here's why top marketing professionals embrace this multichannel approach:
62%: That's the percentage of your local population that might see a television ad placed on the local news.
77%: The percentage of marketers looking to maintain or increase their television budget to maximize reach
6 to 1: That's the average ROI for radio advertising. That's $6 in revenue for every dollar invested in radio
100 million+: The weekly radio audience making $75,000 or more annually.
98%: The percentage of the population that will see a billboard this week.
25%: The percentage of social media users who bought on social media.
94%: The percentage of marketers who say personalization increases sales
Why Attracting New Customers Matters
Operating any business relies on customers; we all know that. In today's marketplace, brand loyalty is harder to come by than ever before. Relying on repeat customers might have been a viable model, but as newer generations flex their purchasing power, value has become a driving force behind purchasing. Across all generations, 55% are checking their spending and looking for waste.
This isn't to say that providing quality customer service is pointless or that there's no hope for retaining customers. And it's not a call to drop your prices to the lowest possible point. Value is about more than price. But it is a call to recognize that if your business relies entirely on repeat customers, that may not be enough.
Instead, your business should focus on building brand awareness, turning that awareness into engagement, and then driving that engagement to conversion. It's what many marketers call 'full-funnel marketing.' As challenging as the landscape may seem, business owners and marketing professionals have never had as many tools to achieve full-funnel marketing goals.
Before embarking on a plan to attract new customers, select key performance indicators (KPIs) and create audience personas if your business doesn't already have these. KPIs can include metrics like website traffic, search volume, social media engagement, or even sales. As for audience personas, these are composite characters meant to represent your ideal or typical customer. Madison and Michael are buyer personas, for example.
Television Advertising Anchors Any Campaign
Hype is important and can identify change-making trends. But sometimes, hype misses the mark. Yes, millions of people are purchasing streaming services—the latest data shows that 99% of households subscribe to at least one streaming platform. But just because streaming is widely adopted doesn't mean TV has been abandoned.
Recognizing that TV is still a vital touchpoint on the consumer journey, 77% of marketers plan to increase their TV ad spending or maintain it at current levels this year.
Why? Reach.
Marketers interested in finding out how to attract more customers to their business know that starts with raising brand awareness. People can't patronize your business if they don't know you exist and TV is a powerful engine for quickly making thousands of people aware of your business. A primetime ad can reach an average of 20 million people.
Now you might be thinking, well that's great for the big guys who can afford a primetime spot, what about me? And that's a fair point. But fret not, a single well-placed ad during local news can reach 62% of people living near your business. Even better, TV allows you to hyper-target based on the audience personas you created before launching your campaign. That means your ad will be seen by the exact people you want to see it, often multiple times per hour. That's the power of television.
Linear television excels at spreading the word quickly about your company to the people who most need to know about it. If you want to tap into that reach click here to learn more about creating a TV advertisement.
Radio Provides Reach and Targeting
Like television, reports of radio's demise may have been exaggerated. Radio is the oldest form of mass communication that doesn't involve a printing press. Its survival is due in large part to our shared love of tuning into our favorite station. Whether for news, discovering new music, or catching the game on the go, we're still tuning into radio.
It would be a struggle to find someone who isn't listening to the radio during the day, often in their car. Out of 10 cars on the highway, 7 of them are tuned into their favorite local station.
They're not tuning in for a few minutes either. The average listener spends two and half hours each day listening to the radio, which translates to 25 minutes worth of commercials, plenty of time for you to make an impact.
Like television, the diversity of radio stations and programming at certain times allows you to pick the station and show most likely to reach your customers. This level of precise targeting is hard to come by and certainly not at the value that radio offers.
Radio advertisements are a wise investment for companies looking to amplify their brand among a specific demographic in a particular geographic location. This holds true across generations, lest you think that you'll only reach an older demographic. Research shows roughly 55% of teens and young adults aged 13-24 are tuning in to the radio each day.
Broad reach and precision targeting translates to an average return on investment of $6 on average. Ready to reap big rewards with radio?
Digital Out-of-Home Connects Everything
If you're thinking about how to attract new customers to your business, one of your first thoughts is probably to get a billboard and literally blast your brand from the rooftops. And that's a pretty solid first thought, but we can do better than that in 2025 and beyond.
As people move around the world and through the buying journey they're going to come into contact with billboards and other opportunities for out-of-home advertising. A near totality (98%) of the population will see a billboard this week. But who will see your billboard and when? And are these the people you want to see the ad? Answering those questions is where traditional out-of-home falls short.
Enter Digital Out-of-Home (DOOH). With DOOH you can access the same level of targeting you would expect from any other digital format. Our fertilizer company above probably doesn't want to advertise in the dead of winter. But with DOOH, they can pop up after 5 days of 60 degree weather, right when everyone first starts thinking about spring lawn care.
When you're looking for ways to attract new customers by building brand awareness, DOOH truly excels. Embracing DOOH in your multichannel strategy can increase key brand-building metrics by as much as 23%. The ability to target the right customers at the right time makes potential customers feel like your brand and the solution you present is relevant. That translates into more trust in your brand, a massive pull for potential customers.
Attracting new customers is famously expensive so finding value in your marketing budget is a must. See how you can maximize your marketing mix with Digital Out-of-Home.
Social Media for Engagement That Converts
You're hitting the airwaves on radio and television while serving perfectly timed DOOH spots in busy areas, but you want to take things up a notch. That's where social media marketing really shines. Pairing social media strategies with TV, radio, and DOOH makes those channels even more effective than they already are.
The key to making social media marketing worth your time is to understand why you're on social media. You could make accounts on the platforms your audience personas use and create ads that you pay to put in front of them. But here's the problem: the click-through rate for social media advertisements hovers around 1%.
So if paying for ads won't cut it, what will? It comes back to purpose. People are using social media for all kinds of reasons. More than 40% of users use social media to discover new ideas and trends. Over a quarter of all social media users are there for the community. If you already know your audience's personas, you likely know who they follow on social media, what they like to see, and how they engage with the various platforms. Armed with this information, you can create content relevant to potential customers.
If you understand your audience and create content that resonates with them, you'll be in rarified social media air. This indicates that you're building a community that attracts new customers to your business. That means your content is personalized to potential customers, a key metric for driving sales.
When paired with TV, radio, and DOOH, your social media presence can bring the customers through the funnel to the purchase button.
Want to Attract New Customers? Be One of Ours
The cost of acquiring new customers has always been high, and there's no sign of that slowing down. Regardless of industry, many companies plan to spend hundreds of dollars per customer. Staring down those kinds of costs in a period of economic uncertainty is daunting, but it doesn't have to be this way.
Partnering with CMG Local Solutions maximizes your marketing budget to ensure no dollar is wasted. We've helped thousands of businesses attract new customers using nearly as many channels. We understand the inner workings of successful full-funnel marketing campaigns and can help your business attract more customers no matter the circumstances.
Our decades of managing local television networks and radio stations combined with our expertise in emerging areas like DOOH and social media increase brand awareness, sales, and revenue. If you're ready to attract new customers while maximizing your ROI, contact us today.
