Auto Parts Marketing Strategies
Marketing—
Turbocharged
- Overview
- Quick Wins
- Auto Parts Marketing Step By Step Guide
- Auto Parts Marketing Trends
- Case Study
- Get Help
How to Market Your Auto Parts Business
Souped-up marketing strategies can take your business to the next level.
Now that people can buy almost anything online—including auto parts—having a strong digital presence is more important than ever. Even if you don't sell your parts online, building a name for yourself in your local community is key to success. Work with a pro who knows SEO, SEM, social media and more. Let's peek under the hood!
Leading auto parts businesses are embracing the digital marketing landscape.
"Over the past five years, our digital marketing budget has increased, while still maintaining a healthy traditional media budget with CMG Local Solutions. Using digital advertising to target people more directly, while focusing on broad reach and branding with traditional media, has been a winning combination."
Shane Robertson, Corporate Development, Robertson Tire Co., Inc
Marketing Quick Wins for Auto Part Businesses
Get fast fixes for your marketing efforts.
Building a strong marketing foundation takes time, but there are some tactics that can get your auto parts business up to speed faster.
Be in Their Search
With auto parts available for sale online, even those who don't sell there need to at least have a presence. Make sure you pop up when people search for auto parts in their local area—with a quick-to-implement paid search campaign, to start.
Keep Them Coming Back
Auto parts, especially for certain buyers, are a recurring purchase. Make sure you have an automated email and SMS program in place to stay top of mind with current customers and promote special offers to drive business.
Try a Seasonal Special
Some auto part purchases may be seasonal. Use your customer database to promote a special offers at special times (and widen your reach with paid media!).
Suggested Services
PPC, SEO, Reputation Management, OTT, GeoFenced Display, Email, Broadcast
Primary Key Performance Indicator
Phone Calls, Walk-ins, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to Auto Parts Marketing
Don't get left in the dust. Stick to this 5-step plan.
Keep the rentals coming in with a comprehensive, strategic and multichannel marketing plan. And be sure to find partners who can help along the way.
Start with SEO and SEM
Any auto-related business can benefit from a solid SEO and search engine marketing plan. The right mix gets you in front of customers right at the exact moment they are looking for auto parts. The stronger your rankings, the stronger your business will be.
Show it on Social
New auto parts or specialty items? Show them off on social! Car culture is big there, and there's opportunity to grow your following both organically and through paid campaigns. Work with an expert on the latter to ensure good ROI.
Widen Your Reach
New targeted digital campaign technologies allow you to find qualified targets easier and more cost efficiently (as opposed to traditional "spray and pray" approached to advertising). Implement the right mix of paid search, display and social media advertising with help from a strategic partner.
Get Your Reviews in Check
Like any business, reviews are important to keeping your business strong. Make sure you have a plan in place to keep positive reviews coming in, but also to address negative reviews and manage your existing reputation. Talk to a pro who can help.
Build Your Brand
Whether you're a larger auto parts brand or a local mom-and-pop, brand building is important. Targeted TV, display and social are great brand-building channels—and you can pick and choose your targeting and geographic parameters for better ROI.
Auto Repair Trends
These trends are really picking up speed.
The demand for auto parts has risen as people cars are staying on the road longer, needing to meet stricter emissions requirements and more. Are you ready to take advantage of the increased demand?
Mobile sales of auto parts surged by 40.2% in 2020 and will continue to grow
The average age of a vehicle stands is 12.3 years—and growing every year
Auto Shop Adds 8 Locations Thanks to Success of Marketing Campaign
Robertson Tire used SEM, display, OTT, and radio and coupon campaigns to blanket the market with their price match guarantee in order to compete with the national big box competitors.
8 New Locations in 5 Years
With 13 locations, constant optimization of budgets, tactics and geographic radiuses have allowed Robertson to track results and drive revenue at the individual location level. Success from Robertson's marketing campaigns has allowed them to add 8 locations in the last 5 years.
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your auto parts business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your auto parts marketing strategy in the right direction. Fill out the form to get started.
