![a person pulling a car](https://transform.octanecdn.com/crop/1600x900/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_795343534.jpg)
Car Rental Marketing Strategies
Rev Up Your Marketing
How to Market Your Car Rental Business
Leave your competition in the dust with modern digital marketing strategies.
The car rental business is almost entirely online these days. Are you well positioned to succeed? Whether you're a specialized or independent car rental business or part of a larger network, smart digital marketing strategies are universal. Let's take them for a spin!
![a person holding a small red car](https://transform.octanecdn.com/crop/1600x900/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_217404906.jpg)
Marketing Quick Wins for Car Rental Businesses
Get the wheels spinning with some early wins.
Building a name in the car rental space—at a national or local level—takes time. But these quick wins provide early traction.
Show Up In Search
Car rental searches start online. If you're a national rental company, make sure you're positioned to show up high on travel booking sites. If you're a specialized or local rental company, start a search campaign for key potential search terms.
Keep Them Coming Back
Email and SMS marketing can be an easy tactic to keep renters coming back for more. Tease previous customers with special offers.
Get Your Reputation in Check
People want a rental car company they can trust to deliver good cars, prices and service. Make sure your online reputation reflects that and work with a pro to clean it up, if need be.
Suggested Services
PPC, SEO, Reputation Management, OTT, GeoFenced Display, Email
Primary Key Performance Indicator
Phone Calls, Walk-ins, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to Rental Car Marketing
Looking to grow? Pick up speed with this plan.
More rentals require careful thought, planning and investment toward your marketing strategy. Get on the road to stronger business with this 5-step plan.
Get Listed
Many people go through travel booking site or other specialty apps when renting a car. So the first order of business is to make sure your rentals are listed there, and priced competitively to win customers.
Supercharge SEO and SEM
Particularly for specialty rental car businesses, SEO and SEM are a must. These efforts will ensure that you're at the top when people are looking for a hard-to-find or specific type of car rental. Work with a pro who can help you devise an effective strategy.
Keep Them Coming Back
Implement a strategic email and SMS campaign (using automation to make things easier) so that you can leverage existing customers for repeat business. This could include activities to promote specials or new rental inventory to generate buzz.
Get Your Reviews in Check
Reviews matter in the car industry—even when it comes to rentals. Make sure you have a plan in place to continuously generate new positive reviews, but also to address issues and keep your reputation clean.
Build Your Brand
If you're a larger rental company, you're already investing in branding. For smaller or more specialized/local car rental brands, you'll need to engage in these efforts on a local or regional level. While you can't compete with the big guys on spend and eyeballs, you can use hyper-targeted TV, display and social to build a name for yourself in your area or with a more specific audience.
Car Rental Business Marketing Trends
Don't fall asleep at the wheel. These trends are coming fast!
The majority of rental car booking happens online, and has for a while. Make sure you're there when potential renters are looking with smart digital marketing tactics.
47% of millennials who rent cars post online reviews
The percentage of online rental car bookings is rising steadily—at 66% in 2023
![a man driving a car](https://transform.octanecdn.com/crop/1600x900/https://octanecdn.com/cmglocalsolutionsnew/cmglocalsolutionsnew_953789601.jpg)
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your car rental business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your car rental marketing strategy in the right direction. Fill out the form to get started.