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Fast Food Restaurants Marketing Strategies
Serve Up
Fast Success
How to Market Your Fast Food Business
Strong results are in the bag with these strategies.
The fast food business is not for the faint of heart, and competition is fierce. You need to show up when customers are looking—and keep them coming back for more. Do it with a smart omnichannel approach and expert guidance. Let's serve it up!
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Leading fast food businesses are embracing the digital marketing landscape.
"As a first time CMG Local Solutions digital client, we were able to increase their eCommerce conversion rate by 33% in less than four months. Likewise, overall revenue and overall transactions online significantly increased!"
Local Pizza Place
"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."
Fast Food Franchise
Marketing Quick Wins for Fast Food Businesses
Keep The Orders Coming With These Tactics
A robust marketing strategy isn't built nearly as fast as your orders. But there are some things you can do to speed things up.
Get Going on Social
Food businesses lend themselves perfectly to wow-worthy social content. Make sure your social profiles are active and that you're responding promptly to DMs and comments.
Show Up in Their Searches
Consumers are searching for fast food like yours—on delivery apps, search engines and ratings sites. Are you popping up at the top? Implement paid campaigns to get fast results.
Reach Out to Repeat Diners
Make sure you have the tools in place (including automated communications) to nudge past customers often with app notifications, SMS, email and social. An expert partner can help you perfect your remarketing plan.
Suggested Services
PPC, SEO, Reputation Management, Social, GeoFenced Display, Email, CRO
Primary Key Performance Indicator
Phone Calls, Walk-Ins, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to Fast Food Marketing
Order Up The Perfect Omnichannel Marketing Mix.
For fast food businesses, beating out the competition takes the perfect (not so secret) recipe. This proven 5-step plan can help you get there.
Dominate In Delivery and Online Ordering
Today's fast food business is online, delivered and mostly mobile. From leading delivery apps to corporate-owned apps, diners have easy access to convenient ways to get their food. To win in your local market, you have to keep up. That not only means offering online ordering and/or delivery options, but advertising them so consumers easily find those options.
Focus on Search
Speaking of consumer searches, there are ways to optimize your website and content to ensure you'll appear closer to the top in local searches. It takes a good mix of organic efforts and paid search, and because the competition is stiff, it's smart to find an expert partner who can help.
Cook Up Some Deals
Helping local diners find you is just part of the challenge. Now you've got to lure them in—and keep them coming back. Offers and seasonal menu items are great incentives. Promote these deals through a strong omnichannel advertising strategy (social, search, display, OOH and more). You can also use brand-building channels like connected TV and radio to make a name for yourself in the local market.
Keep Them Coming Back
In addition to offers and seasonal deals, loyalty programs can keep your customers coming back for more. This can go as far as creating your own app or be as simple collecting customer contact information to nudge them via automated email and SMS notifications.
Keep a Strong Reputation
Good reviews will be the lifeblood that keeps your business strong. Have a plan to not only monitor and respond to reviews, but also to encourage customers to right reviews immediately after service. If your current online ratings and reviews need work, partner with an expert who can help clean things up.
Fast Food Trends
Stay up with hot trends to keep orders coming.
The fast food business is extremely competitive. But staying ahead of the curve with digital marketing and technology will give you an edge.
There are 201,865 fast food restaurants in the U.S. as of 2023
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Get FREE Custom Insights
We have inside information on the audience and market trends affecting your fast food business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your fast food marketing strategy in the right direction. Fill out the form to get started.