Food Franchise Marketing Strategies
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- Overview
- Quick Wins
- Food Franchise Marketing Step By Step Guide
- Food Franchise Marketing Trends
- Get Help
How to Market Your Food Franchise Business
We're serving up strategies and tactics that work.
The food franchise business is a tough one and competition is stiff. But we've got just the recipe for ongoing success in your local or regional market. Let's get cooking!
Leading food franchisees are embracing the digital marketing landscape.
"Our business saw sales increase 12% year over year in the first 30 days! In addition, Lee's franchise owners to the South and Northeast saw residual value from the promotion and are interested in starting their own campaigns."
Fast Food Franchise
Marketing Quick Wins for Food Franchises
Try these fast and easy tactics while they're hot.
As a food franchisee, there's a lot, marketing-wise, that you don't control. But these quick wins offer real impact.
Work on Your Reputation
Food franchises get fast reputations in their area—for better or worse. Make quick fixes by responding to negative reviews and starting a relationship with an expert partner who can help whip things into shape.
Get on the Map
Most likely, your location/s is popping up when people search for food in their area. But are you at the top? Implement some fast search campaigns to ensure you get top billing.
Entice Them on the Road
OOH (billboards, bus ads, etc.) are a longtime tactic for food franchises; but did you know that new digital billboard options offer faster implementation? Explore the options in your local area.
Suggested Services
SEO, Reputation Management, Email, CRO
Primary Key Performance Indicator
Walk-ins, reservations, Click for Directions
Recommended Time Frame
12 Months
A Step-By-Step Guide to Food Franchisee Marketing
Here's your 5-step menu for success.
Feeding the masses is tough business. Follow this process for impactful marketing that goes beyond the corporate franchise owner's efforts.
Work on Your Listings
Most food franchisees don't have much control over corporate websites, mobile apps and other digital tools that are franchise wide. But you likely have more control of your location pages or listings. Start any marketing effort by making sure all listing information is correct and up to date. You can even add content to some listings to improve local SEO (see Step 2!)
Supercharge SEO
Location-specific/local SEO is crucial for your food franchise business. Use a combination of local paid search and local SEO to ensure customers find you first when they're searching for specific food items. But beware—in a competitive segment like the food franchise business, you'll want a pro partner to help you navigate this element.
Bring Them In, Bring Them Back for More
Besides search, you can bring in foot traffic with other channels—from the aforementioned billboards to in-app advertising. There are even geo-targeted ads that can trigger messages when people are nearby, or at certain times, like for seasonal specials. Then, opt-in to corporate-sponsored incentive programs and special offers so you have something to keep customers coming back for more.
Keep Customers Happy
Happy customers take stellar service and a quality product, but managing your reputation online takes work, too. Take the time to monitor and respond to reviews online and have some offers in your back pocket to win back anyone who had a bad experience.
Build Your Local Brand
Even though your food franchise's corporate team is investing in the franchise brand at a national level, you'll likely need to work on some local brand building. Connected TV, radio, social and OOH can be laser targeted to the right demographic in your area, and help build a name for your franchise within the community.
Food Franchise Marketing Trends
What's On the Menu? These Hot Trends.
Franchise landscape trends highlight the need to focus heavily on building brands locally and regionally. Even if your food franchise is going national, you'll likely need a local or regional approach as well.
In just 3 months, a BBQ franchise was able to gain 570 new cutomers in their loyalty program across 2 locations as a result of CMG's multi-channel strategy.
570 new cutomers
Get FREE Custom Insights
We have inside information on the audience and market trends affecting your food franchise business.
From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your food franchise marketing strategy in the right direction. Fill out the form to get started.
