Healthcare Franchise Marketing Strategies

Home care, eye care, hearing care, urgent care and beyond—no matter what segment your healthcare franchise business covers, getting a new patient through the door could depend on a single search. Implementing a strong local search advertising campaign is fast and easy with the right partner.

Before you start investing heavily in marketing, make sure your online reputation is solid—or have a strategy to start improving it. Start by taking a look at reviews and responding too/remedying any negative comments. Then solicit recent past customers for a review to get a quick boost.

Many healthcare business franchises offer the opportunity for recurring business via checkups and other services—from annual vaccines to hearing or eye tests. Get regular, automated email and SMS campaigns in place to nudge past/current patients.

Whether or not your franchise's digital properties (website, app, etc.) are managed at a corporate level, you'll want to first check and ensure they're working hard for you. In the healthcare business, this usually means having good online appointment scheduling options, or, at the very least, easy-to-find locations and contact information to make appointments.

Location-specific/local SEO is crucial for your healthcare franchise business. Along with paid search efforts, this will help keep you at the top when customers search for your services in their area. Nailing this piece in a competitive segment like healthcare requires guidance from expert partners.

In addition to search, other digital channels (including local billboards and other environmental ads) can bring business through your doors. Bring patients back with retargeting ads and offers, loyalty programs (including mobile app offers) and other incentives.

Your franchise owner is likely investing in the brand at a national level, but are you doing the same in your own backyard? Connected TV, radio, social and OOH are great brand-focused channels to market to consumers in your area. Then when they need your care, they'll remember your name over the competition for built-in familiarity and trust.

The reputation of your healthcare franchise business can be sullied by a single negative patient experience/review. Have a plan in place to monitor and respond to online reviews, and solicit reviews from customers immediately after their appointment—through automated email and SMS.