Our Analytics Solution
Cox Analytics deploys advanced technology for tracking, ad serving, and tag management to unlock cross-channel, real-time performance data. Advanced tracking combined with our dedicated data analysts will uncover actionable insights to inform your marketing decisions & drive campaign ROI.
Cox Analytics Dashboard
The Cox Analytics Dashboard puts your campaign metrics right at your fingertips. Understanding your campaign’s performance has never been this easy.
- 24/7 real-time access to your metrics and reports
- Easy-to-navigate platform
- Customizable view so you see what matters most to you
Proving ROI is the #1 strategic marketing challenge for marketers. Let the Cox Analytics Dashboard help you understand your investment with Local Solutions.
ROI Storytelling and Attribution
Cox Analytics offers customized analytic solutions, ensuring that our advertisers understand their holistic campaign story. We take a highly customized approach, not some cookie-cutter analytics account setup. We develop an individually unique attribution model to each client we partner with, ensuring we’re optimizing for your business, not your general industry.
- Account review for the best ROI-driving solution for your business goals
- Develop a customized attribution model & measurement plan for your business needs
- Expert analysts to provide insights, spending each advertising dollar backed by data
Of those who leverage attribution tools, 89% say attribution had a positive impact on their business.Download our free ebook
40% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
44% of performance marketers have stated that they plan on leveraging multi-touch attribution strategies within the next year.
Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.
We used your attribution solution and experienced a 43% increase in leads after just 6 months of running with Cox Analytics.