Jennifer Dragon
Jennifer Dragon loves digital advertising creative. She's spent her entire career brainstorming it, pitching it, making it and showing off its performance to advertisers. She's always on the lookout for innovative digital ad solutions that make an impact. She's crafted highly effective digital advertising campaigns for small and medium local businesses in addition to major national players. A graduate of NYU, she currently serves as the Senior Director of the award-winning digital ad team at Cox Media Group. She and her team support clients for all of CMG's 87 media properties in 20 markets across the U.S. Prior to that she was part of partnership sales team at the Walt Disney Internet Group in North Hollywood, CA.
How to Optimize a Landing Page for SEO
Moving Beyond ‘We’re Here for You’ — Updating Your COVID-19 Advertising Copy to Show Customers You Can Meet Their Needs
How to Approach COVID-Related Ad Messaging
Audience Tailored Creative and the Rise of Audience Signals
5 Ways to Use A/B Testing in Your Digital Strategy
5 Actionable Ways to Create a Click-Worthy CTA
Give your Creative Messaging… More Power
A/B Testing Mistakes to Avoid
