Jennifer Dragon

Jennifer Dragon loves digital advertising creative. She's spent her entire career brainstorming it, pitching it, making it and showing off its performance to advertisers. She's always on the lookout for innovative digital ad solutions that make an impact. She's crafted highly effective digital advertising campaigns for small and medium local businesses in addition to major national players. A graduate of NYU, she currently serves as the Creative Director of the award-winning digital ad team at Cox Media Group. She and her team support t clients for all of CMG's 87 media properties in 20 markets across the U.S. Prior to that she was part of partnership sales team at the Walt Disney Internet Group in North Hollywood, CA.

Articles by Jennifer Dragon

How to Approach COVID-Related Ad Messaging

How to Approach COVID-Related Ad Messaging

Your ad campaigns and social campaigns probably aren't relevant in the current environment. Here's how to shift your focus in light of COVID-19. Read More

Audience Tailored Creative and the Rise of Audience Signals

Audience Tailored Creative and the Rise of Audience Signals

Customized marketing campaigns require more than basic data. Today, you must interpret and utilize audience signals throughout your creative process. Read More

5 Ways to Use A/B Testing in Your Digital Strategy

5 Ways to Use A/B Testing in Your Digital Strategy

Did you know A/B testing is a great way to improve the reach and value of your digital marketing campaign? Take a page out of our book and consider using these innovative approaches today! Read More

5 Actionable Ways to Create a Click-Worthy CTA

5 Actionable Ways to Create a Click-Worthy CTA

Ready to create an irresistible CTA that users can't help but click? You don't have to be a skilled copywriter to create a click-worthy CTA. Read More

Give your Creative Messaging… More Power

Give your Creative Messaging… More Power

How can you make sure your campaigns are powerful enough to drive results? Here are three ways to make your creative messages stand out. Read More

These A/B Testing Mistakes Could Be Screwing Up Your Campaign Data

These A/B Testing Mistakes Could Be Screwing Up Your Campaign Data

Small A/B testing mistakes can wreck your insights and leave you with a pile of unreliable data. Here are three common mistakes to avoid. Read More

5 Ways to Create Ads That Stand Out

5 Ways to Create Ads That Stand Out

Creating ads that stand out is challenging — but it's not impossible. Here are five things you can do to rise above the noise and reach your target audience: Read More

A/B Test Strategy: What It Is, and Why It's Such a Valuable Tool

A/B Test Strategy: What It Is, and Why It's Such a Valuable Tool

An A/B test strategy is a surefire way to make sure you never stop searching for ways to raise your standards. Read More

Google Warns, IAB Responds: The IAB New Ad Portfolio

Google Warns, IAB Responds: The IAB New Ad Portfolio

The IAB New Ad Portfolio lays the foundation for publishers on how to prepare for Google's changes, and in the process thwart other ad blocking technologies. Read More

3 Reasons Why Digital Marketing Works

3 Reasons Why Digital Marketing Works

There are numerous benefits to digital media marketing and here's a quick rundown of why every brand should be taking advantage of all its opportunities. Read More

Increasing

Increasing "Contact Us" Form Conversions: 3 Easy Steps

Some experimentation may need to take place, but here are some simple ways for you to start increasing "contact us" form conversions today. Read More

4 Reasons Your Landing Page Design Sucks

4 Reasons Your Landing Page Design Sucks

When it comes to landing page design, these are some of the most common — and frustrating — mistakes that plague landing pages. Read More

Landing Page Best Practices to Elevate Your Conversion Rate

Landing Page Best Practices to Elevate Your Conversion Rate

For businesses looking to boost their conversion rate, here are four landing page best practices to consider when building your strategy. Read More

HTML5 Is the Future for the Internet, but Its Present Is a Struggle

HTML5 Is the Future for the Internet, but Its Present Is a Struggle

Ultimately, HTML5 will prove a game changer for creative content on the Web, but it faces some challenges in the meantime. Read More

The Latest Web Design Trends

The Latest Web Design Trends

The latest web design trends offer more opportunities than ever to make your site stand out to your target audience. Read More

The ABCs of A/B Testing Banner Ads

The ABCs of A/B Testing Banner Ads

Optimizing your banner ads with A/B testing can help you stand out from the competition and reach your audience in a meaningful way. Read More

5 Ways You Might Be Screwing Up Your Banner Ads

5 Ways You Might Be Screwing Up Your Banner Ads

Here are five ways you might be screwing up your banner ads - and five best practices to employ instead. Read More

Landing Page Design That Will Land Results

Landing Page Design That Will Land Results

Here are some simple guidelines to help you ensure your landing page design lands you the results you're looking for. Read More

3 Things That All Great Banner Ads Have in Common

3 Things That All Great Banner Ads Have in Common

Designing a banner ad that demands attention and clicks can be tricky. Here are three elements that all great banner ads have in common. Read More

6 Tips for Effective Mobile Web Design

6 Tips for Effective Mobile Web Design

There's a huge opportunity for marketers who can create mobile web designs that encourage user engagement. Here's six tips on doing just that. Read More

Automotive Advertising Trends: Mobile and Video Are in the Driver's Seat

Automotive Advertising Trends: Mobile and Video Are in the Driver's Seat

Trends suggest that automotive advertising must reflect the way consumers use mobile and video advertising to enhance their shopping experience. Read More

Suggestive Color in Display Advertising: 5 Do's and Don'ts

Suggestive Color in Display Advertising: 5 Do's and Don'ts

Using certain colors to your advantage in display advertising can be a great tool for marketers. Here's the do's and don'ts to follow. Read More

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