Over the years, the cellphones in our pockets have evolved into powerful tools that we rely on more each day. With the average person spending more than three hours a day on their mobile device, businesses should take advantage of the various types of mobile advertising to reach their audiences.
Not convinced? The data behind the different types of mobile marketing makes a strong argument. Between 2018 and 2019, mobile internet advertising revenues increased by about 29%. And by 2021, 54% of all e-commerce sales are expected to happen on mobile devices. Not only is your target market spending a lot of time on their phones, but they're spending a lot of money there, too.
With so many different types of mobile content available to consumers, you may wonder where to start when it comes to the different types of mobile ads. That's a great question, and the team at CMG Local Solutions is here to lend a helping hand.
Your Guide to Mobile Advertising
Mobile advertising is a great way to reach target audiences, but there are many different ways to craft a mobile strategy. This mobile advertising guide should help you decide which type will work best for your business:
1. Banner Advertising
Banner ads are tried and true when it comes to the different types of mobile ads. While banner ads were initially used in web marketing, they eventually found their way onto mobile and have been just as popular (and effective).
Banner ads use high-quality design, eye-catching colors, and direct calls to action that push your target market right back to your website — and hopefully into a conversion. Mobile banner ads are powerful because more visually appealing ads can lead to better customer reactions and greater ROI for your business.
2. Video Advertising
Of all of the different types of mobile advertising, video advertising has some of the best data and can deliver some of the strongest types of mobile content for your audience. Video advertising gives your target market the opportunity to see your product in action without the need to interact with your brand directly.
According to Wyzowl, 66% of consumers would rather watch a video about a product than read about it. What's more, a HubSpot report suggests many consumers hope to see more video content in the future.
3. Full-Screen or Interstitial Advertising
With so many different ad formats available, it's important to consider interstitial advertising when choosing the best types of mobile advertising for your business. Interstitial ads — also known as full-screen ads — appear naturally at transitional points of the consumer's mobile experience. For example, if a consumer is reading an article on a smartphone and clicks to a different page, a full-screen interstitial ad may appear at that point.
These visually engaging advertisements are meant to grab the reader's attention quickly without interrupting the mobile experience. Interstitial ads can be full of text, graphics, or other media — and they should always include an "exit" button so consumers can close the ad when they're finished viewing it.
4. Native App Advertising
Native app-based ads are similar to mobile banner ads, but there's one perk that sets them above the rest: Native ads can't be blocked in the app they're shown on. They naturally blend into the content your target consumers are viewing, and they don't cause forced interruptions.
Native app-based advertising helps combat ad fatigue, and most marketers find that those ads organically engage consumers. Because these types of mobile ads blend into the app's content, it's important to note that you should use native app-based ads on consumers who are already familiar with your brand.
5. Gamified Mobile Advertising
If you're searching for a fun way to advertise your business, gamified mobile advertising may be the right type of mobile advertising for you. These ads feature interactive media to grab consumer attention.
Instead of just reading or watching a video about your product or brand, your audience can directly interact with you via fun games or activities on their mobile devices. Due to their interactive nature, these types of mobile ads often see high conversion rates and ROI.
With so many different types of mobile advertising formats to choose from, it's crucial to consider which will speak to your specific audience. No matter what type of mobile advertising you choose, make sure it meshes with your complete mobile marketing strategy.
Contact CMG Local Solutions today to learn how we can help you create engaging mobile ads.