Bots, AI, click fraud. Today's online environment is filled with fake engagement, people, and leads-an average of 22.3% of paid web traffic is fake, and advertising companies are wasting more and more money on people who don't exist. Your ads and websites correlate directly to your revenue and every interaction counts. If your marketing campaign falls victim to click fraud, your data, reputation, and ad spend can all be compromised.
At CMG, our top priority will always be protecting our clients' ad spend. PPC ads are evolving and we know how to make sure these disruptions don't disturb your ROI.
Major disruptions to PPC advertising in 2024
One of the major changes to PPC advertising in 2024 is the retirement of third-party cookies. This is a huge shift in marketing from years prior, where third-party cookies were once a main component for online advertising. This change is happening quickly around the internet and in recent reports, it's even been found that Google Chrome is already restricting cookies for 1% of users.
Current projections show that cookies will be retired around Q3 of this year. With the end of third-party cookies, the need for privacy-focused measurement is compounded even more. Advertisers who have been putting off the difficult task of restructuring their measurement frameworks must establish new measurement practices as soon as possible, since developing new practices take time and advertisers generally need at least two quarters to build and test new frameworks.
In recent years, click fraud's prevalence has grown on the internet and according to Juniper Research, as reported by Search Engine Land, it's estimated that $84 billion of ad spend was wasted due to ad fraud in 2023 — and this number is expected to increase to $172 billion by 2028. Click fraud disrupts your marketing goals by skewing data, straining your analytics teams, wasting money, and damaging the reputation of your company.
With CMG's click fraud blocker, we automatically detect invalid traffic coming from organic, direct and paid sources. This allows you to unlock your marketing activity to its full potential without your results being compromised by fake sources.
Protect your most vital marketing channels
We know specific marketing channels work well when we read the data and find that it's reaching the right audience. But what happens when an ad gets preyed on by click fraud?
Imagine this: you have a marketing channel that has been rising slowly, but steadily, and another marketing channel that suddenly shoots up in engagement. Your team gets excited and decides to cut costs on the steady channel in order to support the popular channel, which seems like a smart move. But upon deeper research, you find out that these leads actually go nowhere. What happened?
When you flood a site with fake clicks and invalid traffic, your marketing data will be distorted and results will be misleading. Based upon research conducted by Forbes, they "found that only 23% of the enterprise marketers we surveyed at companies with more than 500 employees are very concerned about ad fraud, and 14% are unconcerned." Many marketers are still unaware of the prevalence of click fraud and the harm it causes your company.
Click fraud is important for all advertisers to be wary of since click fraud can cause advertising budgets to be artificially inflated if ad spend funds are misdirected to underperforming channels while other more fruitful campaigns are neglected due to the falsified data.
When you have lower conversion rates despite high levels of traffic, the sales and revenue targets for these marketing channels may be missed due to skewed data. And if business leaders are making choices based on false data from their own ads, effective decision-making is also impaired. In both long and short-term strategic planning, the entirety of the marketing goals can be negatively impacted and the overall success of the organization will be impaired.
Keep your marketing channels safe with CMG's newest add-on, Clickfraud
With the changes in PPC, third-party cookies, and advertising privacy, protection is needed more than ever with online marketing channels. CMG's experts have come together to create Clickfraud, an add-on that enhances your PPC advertising and digital ads by filtering out fake traffic while also protecting your investments in your marketing campaigns.
Clickfraud is easy to implement and won't slow down page speed or impair the audience's user experience. You'll be able to view your top line data report with our 24/7 dashboard, providing you with full access to analyze and report blocked traffic and forecasted ROI. Using analytics to ensure that your ads are being seen and engaged with by humans and not bots, we block fake traffic and conversions on Google, META, and Bing (CPC channels). Our asynchronous JS Tag implementation protects investments in your CPC channels and also reduces strain and drain on your marketing and sales resources.
Fighting bots and protecting your campaigns
With CMG's Clickfraud, you'll be able to mitigate bots infiltrating your ad campaign by:
Purifying your website from IVT.
Detecting invalid traffic coming from organic, direct and paid sources.
Blocking malicious bots from visiting & engaging your website.
Avoiding fake forms, fake leads, and any bot attack.
Marketing campaigns can be expensive, and you don't want to incur a loss due to click fraud. With CMG's Clickfraud protection, your paid marketing campaigns will be supported by:
Protecting your PPC campaigns.
Blocking click fraud, ad fraud and fake impressions on your ads.
Diverting all your spend to real human traffic only.
Relying on clean data for decision-making
Reduce strain on your analytics teams so they can focus on more important initiatives
Successfully preventing click fraud requires a lot of dedicated effort and diligence from your analytics team. Some measures that companies take to combat click fraud include manually reviewing each individual click to determine if it's non-human traffic, blocking IP addresses, monitoring ad placements, or filtering clicks from suspicious sources. These processes are extremely time-consuming and heavily divert resources away from core business activities, wasting your company's time, effort, and money.
Contact CMG today to start automating protection from click fraud
Take preventative measures and start protecting your marketing campaigns from click fraud today. Embrace an automated future of PPC protection with CMG's advanced Clickfraud add-on and watch as your data cleans up, one click at a time. Contact us today to learn more about CMG and Clickfraud.
