You've done the usual. You started a Facebook business page, wear your company logo shirt around town proudly and sponsor the Little League team. Your home services marketing tactics work pretty well, but there's still room for improvement. Whether you're fixing leaky faucets, mowing lawns, cleaning homes or helping homeowners in another way, you can land more customers by taking a structured approach to your promotional efforts.
Business operations software company Jobber shared a list of trends and predictions to help guide home services business owners. Here are a few of the top takeaways:
- Customers seek time efficiency. The ability to book appointments 24/7 through apps or social platform messaging services trumps calling an office line during the 9-to-5.
- Adopting new technology helps you rise above your competition. From promoting multiple lines of communication to using mobile billing and payment processes, adopt current tech trends.
- Stay in touch with your clients. Being top of mind can only happen when your past customers hear from you regularly. Implementing a strategic marketing plan is the foundation for effective communication.
3 Home Services Marketing Options
Let's put these three ideas — time efficiency, technology and communication — into action by discovering a few marketing tactics that will not only grow your business, but also keep your previous customers coming back for more.
Targeted Display Ads: Don't let the word 'ad' discourage you. Those captivating video snippets or colorful photos you see your competition displaying on local websites are actually advertisements. You can have those too.
Social Media Management: There's more to Facebook and Twitter than posting occasionally and hoping for calls. Hiring someone to craft witty text and enticing photos, then serving them up to your ideal customers at the times they are online will increase your visibility and bookings!
Search Engine Optimization: You may have heard of SEO, but decided it was just too techy to figure out. The idea here is to use the words and phrases that your audience is searching for when they use Google or Bing to find the home service you offer. When your online language matches what someone is searching for, your business rises to the top of search results pages so potential customers can find you.
Are you ready to take your marketing beyond the backs of the baseball team jerseys? Contact a marketing professional to create display ads, manage your social media or assist with creating content that's SEO friendly. They'll do the marketing, while you build your business!
