There are some great benefits to creating educational videos as part of your marketing strategy. Schools have been using educational videos for some time, and TeachHub has reported benefits from expanded reach to higher student engagement. Even the Smithsonian is expanding is virtual reality education program to reach students in classrooms across the world.
What does this have to do with your marketing strategy? We know from a recent Cisco report that 80 percent of internet traffic will be video in 2019. Techcrunch recently reported that Facebook had reached 8 billion video hits daily.
So how can you get ahead of the curve in when it comes to your video marketing strategy? How do you get beyond simply delivering pre-roll teasers?
Show, Don't Tell
Video can generate excitement about a specific topic, particularly when used with great visuals and music: It works for auditory learners and visual learners alike. For example, a car dealership could show videos of test drives or even how-tos on basic car mechanics. A local craft store could offer educational videos on how to make decorations for the home using products it stocks. Video makes it possible for this sort of how-to because it's easier to convey complex ideas through illustration; subtitles and the audience's ability to replay allow you to reach a much broader audience.
Prove Your Value
Creating educational videos can establish you as an authority in your field. You can easily showcase your expertise (and that of your staff) with how-to videos that address your customers' needs and give them the confidence that more professional products or services are available. This can be particularly beneficial if you are a local business involved in local marketing. For example, a local nursery could make videos showing how to care for new plants in season; as a local restaurant, you could showcase your menu or events, and even offer a channel of cooking tips. Many videos on YouTube have been rated or include comments from the community, which gives you great opportunity to engage with your customer by requesting feedback.
You can also communicate internally, creating a video blog from your CEO or management team for the staff with company news and updates.
Ultimately, creating educational videos means you can avoid the hard sell and meet your customer where they are to address their needs. Done right, these videos can engage your target customers and exploit great audio and visuals to make you more memorable.
