Ashley Rios

Ashley Rios is the Senior Product Manager of OneSearch. She leads product strategy and development of search products for Cox Media Group's (CMG) local advertising clients. With over 9 years of experience, Ashley is an expert in developing full-funnel search engine marketing solutions, managing partnerships with leading search engine platforms such as Google and Bing, and creating scalable products for CMG's clients.

Prior to joining CMG Local Solutions, Ashley managed search engine marketing strategies for national home services brands and helped clients generate thousands of leads from their search campaigns.

Articles by Ashley Rios

How are SMBs Affected by Zero Click Searches?

How are SMBs Affected by Zero Click Searches?

Zero click searches are becoming more commonplace so it's important for small and medium-sized businesses to understand how it affects their campaigns. Read More

Update to Understanding Voice Search and its Business Impact

Update to Understanding Voice Search and its Business Impact

Position your business for success with these best practices for the new era of search... voice search, that is. Read More

3 Key Takeaways from Google's Approach to SEO

3 Key Takeaways from Google's Approach to SEO

Search engine optimization connects businesses with relevant audiences who search for their products and services. In late 2019, Google provided an inside look at how they think about SEO. Each tip highlights SEO strategies they use which you can also use to gain significant, measurable growth. Read More

6 Benefits of Dynamic Search for Automotive Dealers

6 Benefits of Dynamic Search for Automotive Dealers

Dynamic search is the fastest and most reliable way to target buying-stage consumers. Here's everything you need to know about this high-yield strategy. Read More

What's Next in Voice Search Trends?

What's Next in Voice Search Trends?

Voice search trends offer a glimpse into the future of voice search potential. Learn more about where voice search is going and how to strategize. Read More

Broaden Your Digital Strategy with Local Solutions

Broaden Your Digital Strategy with Local Solutions

How can you stay relevant in a market saturated with digital platforms? With the help of Local Solutions experts, of course! Read More

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Amazon's Alexa is now HIPAA compliant. What does this big change mean for the future of voice search and what does it mean for your business? Read More

The March 2019 Google Algorithm Update

The March 2019 Google Algorithm Update

Is your website affected by Google's latest algorithm update? Learn more about how the update may have affected your site and what you can do about it. Read More

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

Google My Business is a simple and user-friendly tool that has the potential to turn searchers into sales. Learn more about how these rankings work and how you can elevate your business with a few simple steps. Read More

Five Questions You Should Ask an SEM Partner

Five Questions You Should Ask an SEM Partner

Regardless of what business you're in, search engine marketing (SEM) plays a key role in getting new customers. Learn more about what questions you should be asking as you pursue a SEM strategy with a partner or agency. Read More

3 Ways to Boost Your SEO With Inbound Linking

3 Ways to Boost Your SEO With Inbound Linking

Influencers and business relationships affect your link-building and overall SEO strategy. Read More

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

AI and Content Marketing: How Machine Learning Can Shape Your Strategy

Discussions about AI and content marketing often center on the potential for machines to replace writers, but AI can actually help marketers in many ways. Read More

What to Know About SEO: 6 Tips for Beginners

What to Know About SEO: 6 Tips for Beginners

SMBs should educate themselves on what to know about SEO before they start creating content and running a marketing strategy. Check out our SEO for beginners tips. Read More

How the Personal Voice Assistant Is Changing Search for Marketers

How the Personal Voice Assistant Is Changing Search for Marketers

Voice search traffic remains relatively small compared to traditional search. But as the personal voice assistant assumes a larger role in everyday life, voice-driven search is certain to grow, and at a fast rate. Learn how the personal voice assistant is changing search. Read More

SEO 101: How to Pick the Best Keywords for Your Content

SEO 101: How to Pick the Best Keywords for Your Content

Search engine optimization is a constant game of tweaking and refinement, but perseverance and thorough research will help you uncover opportunities to build a stronger SEO presence. Read More

Optimizing for Voice Search: How and Why SMBs Need to Take Action

Optimizing for Voice Search: How and Why SMBs Need to Take Action

SMBs should take voice search seriously to compete in the expanding online marketplace. Learn how optimizing for voice search will help your product or service be found. Read More

Email Marketing: How to Increase Click-Throughs and Conversions

Email Marketing: How to Increase Click-Throughs and Conversions

Email marketing is one of those tactics that can produce impressive results when done right, and can hurt your brand's reputation when done wrong. Marketers need to think about what their recipients want to hear, rather than filling an email with what they want their readers to know. Read More

What is SEO in Marketing?

What is SEO in Marketing?

Your content isn't getting indexed by search engines, which means your customers aren't finding your hard work either. But why? It's time to implement SEO, or search engine optimization. Read More

Google AMP: How Businesses Can Boost Their Mobile Experience

Google AMP: How Businesses Can Boost Their Mobile Experience

What is Google AMP exactly, and how can small and midsize businesses leverage the technology? Read More

3 Video SEO Tips You Should Be Using

3 Video SEO Tips You Should Be Using

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. Read More

Rebranding Part 2: Pinpointing Where You Should Revamp

Rebranding Part 2: Pinpointing Where You Should Revamp

Rebranding a business is no small endeavor, but if you've seen the signs that it's time to rethink your design, messaging or strategy (or maybe all three), then don't put it off any longer. Read More

Online Reputation Management Challenges — and How to Overcome Them

Online Reputation Management Challenges — and How to Overcome Them

Online reputation management is more important than ever. Learn some of the challenges to managing your digital reputation and how you can train your team to respond promptly and appropriately. Read More

How to Plan a Website Revamp for 2018

How to Plan a Website Revamp for 2018

A website revamp isn't always fun, but keeping up with emerging trends will pay off in the long run, as your website could boost your brand's digital presence. Read More

Mobile Commerce Takeover: What This Means for Marketers

Mobile Commerce Takeover: What This Means for Marketers

Mobile commerce already represents a significant share of the e-commerce economy. If you're planning a mobile strategy for the future, you need to start now. Read More

Why Keyword Research Is Critical for SEO and Content Marketing

Why Keyword Research Is Critical for SEO and Content Marketing

While trying to think like your target customer is a good start, there are some big reasons why you should invest the time and money in keyword research. Read More

Build a Website User Experience That Drives More Conversions

Build a Website User Experience That Drives More Conversions

A poor website user experience can be devastating to any business. Here are some simple guidelines to help you attract customers and grow your business. Read More

Managing Your Online Brand Reputation: Why You Can't Wait

Managing Your Online Brand Reputation: Why You Can't Wait

Don't wait when it comes to managing your online brand reputation. Craft a strategy for long-term growth that will create a positive image for your company. Read More

Using Local Search to Drive In-Store Sales

Using Local Search to Drive In-Store Sales

Updating your online presence with a focus on local search and nearby audiences can translate into a boost in sales, and eventually, repeat customers. Read More

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Online Marketing: Why Local Businesses Can't Sit on the Fence Anymore

Though online marketing, e-commerce and digital storefronts require some real investment from local businesses, the returns are well worth the cost. Read More

Is an SEO Audit Necessary for Your Brand?

Is an SEO Audit Necessary for Your Brand?

An SEO audit will help you identify issues, implement fixes and gain insight about the overall performance of your digital marketing efforts. Read More

How Solid is Your Mobile User Experience?

How Solid is Your Mobile User Experience?

Make the mobile user experience a priority for your company, especially if you're looking to improve mobile web offerings or create an app. Read More

3 Small Business Marketing Tips to Boost Your Law Firm

3 Small Business Marketing Tips to Boost Your Law Firm

If your law firm wants to get more out of its marketing budget, here are three small business marketing strategies to boost your ROI and your visibility. Read More

Micro-moments: Leverage the Moments That Matter Most

Micro-moments: Leverage the Moments That Matter Most

As a marketer, position your business to be front and center when relevant micro-moments happen in your industry. Read More

3 Website Design Updates to Attract and Convert Customers Fast

3 Website Design Updates to Attract and Convert Customers Fast

A clean and updated website design is vital when it comes to attracting new prospects. Here are the three design updates you need to make. Read More

Why Google is Critical to Restaurant Success

Why Google is Critical to Restaurant Success

Google's integrations have opened up a new world for hungry consumers to discover new restaurants and for restaurant owners to better connect with local diners. Read More

Web Development for Small Businesses: 4 Common Website Design Mistakes

Web Development for Small Businesses: 4 Common Website Design Mistakes

Don't get in a rush with web development and fall victim to these four brand-damaging and potentially profit-squashing website design mistakes. Read More

3 Easy Online Reputation Management Tips

3 Easy Online Reputation Management Tips

If handled the right way, your online reputation management can help grow your customer-base and transform customers into brand advocates. Read More

5 SEO Trends You Can't Ignore in 2017

5 SEO Trends You Can't Ignore in 2017

How do the most successful websites reach the top of results pages? Here are five most powerful SEO trends you need to know in 2017. Read More

What Voice Search Means for Your SEO Strategy

What Voice Search Means for Your SEO Strategy

As voice search increases in popularity, keep a close eye on your SEO and update keyword research regularly to stay ahead of the curve. Read More

How the Whole Customer Journey Runs Through Search

How the Whole Customer Journey Runs Through Search

Staying relevant and visible is a top objective for search marketers, which means maintaining prime positioning where search factors into the customer journey. Read More

Online Presence Management: Spring-Clean Your Reputation

Online Presence Management: Spring-Clean Your Reputation

Spring is the season associated with deep cleaning and home renewal. Now is the time to audit your online presence and make changes where necessary. Read More

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Getting past gatekeepers on search engines isn't easy, but these four tips will go a long way toward optimizing search with location in mind. Read More

5 Ways to Increase Conversions to Your E-commerce Site

5 Ways to Increase Conversions to Your E-commerce Site

Any e-commerce company depends on website conversions to drive their business. These tips are easy to implement, and should increase conversions in short order. Read More

SEO for Home Services: Don't Mortgage Your Future

SEO for Home Services: Don't Mortgage Your Future

SEO for home services has unique features because of seasonal swings in search volume. Here's how to put a strategy in place that takes this cycle into account. Read More

Google's Latest Algorithm Update Makes Some Big Changes

Google's Latest Algorithm Update Makes Some Big Changes

The past year wasn't a huge one for Google algorithm updates, but they have some big implications for the future of search engine optimization (SEO). Read More

How Website Comparison Can Make for a Better First Impression

How Website Comparison Can Make for a Better First Impression

Most consumers form a first impression of a website in 50 milliseconds. Website comparison can help ensure your website is making the right first impression. Read More

Use Call Tracking Software to Foster Happy Customers

Use Call Tracking Software to Foster Happy Customers

Call tracking software turns your phone calls into a more productive, effective piece of your marketing strategy — and your customers will directly benefit. Read More

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Now that the mobile revolution has arrived, how can marketers stay ahead of the curve? The answer: mobile-friendly marketing. Read More

How to Rank on Google: Don't Make This HUGE Mistake!

How to Rank on Google: Don't Make This HUGE Mistake!

Wondering how to rank on Google but unsure where to start? The first step is avoiding this one major mistake. Read More

Mobile Search Trends to Tap Into Your Customers' Habits

Mobile Search Trends to Tap Into Your Customers' Habits

Google has released new data showing the recent shifts in mobile search trends, and these shifts have major implications for marketers. Read More

5 Unsavory SEO Practices to Watch Out For

5 Unsavory SEO Practices to Watch Out For

There are a few harmful SEO practices to watch out for when you're looking for a good SEO partner. Check out the top 5 here. Read More

Three Benefits of Call Tracking That Increase Conversions

Three Benefits of Call Tracking That Increase Conversions

Phone call tracking can increase conversion rates while shedding light on the effectiveness of other components of your digital marketing strategy. Read More

5 SEO Tips to Improve Your Strategy

5 SEO Tips to Improve Your Strategy

If you're in search of SEO tips to improve your current approach, consider these steps to shore up your SEO. Read More

How to Attract Customers With Mobile Search

How to Attract Customers With Mobile Search

With simple moves like keeping directory listings up to date and creating enticing ad copy, marketers can harness the power of mobile search. Read More

How to Amplify SEO Content for Better Digital Promotion

How to Amplify SEO Content for Better Digital Promotion

Amplifying SEO content requires some elbow grease, but that hard work will pay off when your organic traffic starts to rise. Read More

How to Improve Customer Service With Phone Call Tracking

How to Improve Customer Service With Phone Call Tracking

Call tracking can record a range of data points that offer better insights into what people want, helping businesses like yours improve customer service. Read More

4 Benefits of SEM You Can't Ignore

4 Benefits of SEM You Can't Ignore

While you may know the basics of this marketing tool, there are some specific benefits of SEM you may have overlooked. Read More

Let Mobile Search Trends Help Market Your Business

Let Mobile Search Trends Help Market Your Business

Businesses everywhere want a strong presence in local searches, and its possible - if you let the mobile search trends work for you. Read More

3 SEM Strategy Tips for CTAs That Convert

3 SEM Strategy Tips for CTAs That Convert

If your calls-to-action (CTAs) are weak, your click-through rates (CTRs) will be, too. What makes a strong paid search CTA? Take a look at these tips. Read More

How Does Call Tracking Work: A Beginner's Guide

How Does Call Tracking Work: A Beginner's Guide

Before answering the question "How does call tracking work and what can it do for my business?" it's important to understand what call tracking is. Read More

Exactly What Is SEO?

Exactly What Is SEO?

The term "SEO" has changed dramatically over the past few years. So exactly what is SEO today? Here's the rundown. Read More

Why an Effective SEO Campaign Can't Happen on a $500 Budget

Why an Effective SEO Campaign Can't Happen on a $500 Budget

"You get what you pay for" may be cliche, but it couldn't be more true when trying to launch an effective SEO campaign. Read More

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