Brooke Huntley

Brooke Huntley is the Director of CMG Analytics. She manages analytics products, platforms and services for all CMG advertising clients, to deliver clarity, transparency and increased ROI. As a 'digital native', Brooke has 12 years of experience in digital marketing, working with top brands at national media agencies and across a variety of industries and markets with SMBs. As a strategic thinker, innovator and experienced operator she creates analytics solutions for customers that deliver meaningful results.

Articles by Brooke Huntley

Facts About Data Discrepancies That’ll Make You A Better Marketer

Facts About Data Discrepancies That’ll Make You A Better Marketer

Data discrepancies are a common occurrence, but frustrating, nonetheless. So, how do you confidently present your data findings despite inconsistencies? Read More

The Combined Power of Google Analytics and Google Ads

The Combined Power of Google Analytics and Google Ads

Google Analytics and Google Ads offer a high-powered combination of customization, tracking, and ROI. Read More

How to Decode Google's Web Analytics and Dig up Valuable Insight

How to Decode Google's Web Analytics and Dig up Valuable Insight

Even when brands bring in other Web analytics tools, Google's offerings are too useful to ignore. Here's how to turn these metrics into informed strategy. Read More

Analytics 101 for SMB Marketers: How to Fix Poor Website Performance Metrics

Analytics 101 for SMB Marketers: How to Fix Poor Website Performance Metrics

Not thrilled with the stories your website performance metrics are telling? Here are three common issues and what you can do to fix them. Read More

Analytics 101 for SMB Marketers: Campaign and Website Metrics That Matter

Analytics 101 for SMB Marketers: Campaign and Website Metrics That Matter

What are the campaign and website metrics that matter most? Here are six metrics you should include as part of your marketing analysis. Read More

Analytics 101 for SMB Marketers: Why You Must Measure Marketing Performance

Analytics 101 for SMB Marketers: Why You Must Measure Marketing Performance

You probably track business metrics, but do you measure marketing performance? If not, here's why you should start. Read More

Customer Engagement Metrics: A 3-Step Guide to Tracking, Measuring and Attribution

Customer Engagement Metrics: A 3-Step Guide to Tracking, Measuring and Attribution

Strong customer engagement is often an accomplishment coveted by digital marketers. In this article, we'll give you an overview of how to identify the metrics that matter across channels, and the multilevel framework that makes attribution possible. Read More

How Cross-Channel Attribution Powers Smart Marketing

How Cross-Channel Attribution Powers Smart Marketing

Cross-channel attribution was once an impossible solution, but today's technology has made it accessible to any brand. Here's how cross-channel attribution drives smarter marketing. Read More

Why You Should Let Marketing Partners Access Your Google Analytics

Why You Should Let Marketing Partners Access Your Google Analytics

If you want your marketing partners to create spot-on web campaigns, they need to access your Google Analytics to gather data and thoroughly review it. Read More

What Owners Need to Know About Small Business Data Analytics

What Owners Need to Know About Small Business Data Analytics

Whether you're new to the game or want to bolster an existing online presence, here's what you need to know about small business data analytics. Read More

How Data-Driven Marketing Can Inspire Action

How Data-Driven Marketing Can Inspire Action

Here are a few ways data-driven marketing can be turned into customer action and increased conversions. Read More

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