Brooke Huntley

Brooke Huntley is the Director of CMG Analytics. She manages analytics products, platforms and services for all CMG advertising clients, to deliver clarity, transparency and increased ROI. As a 'digital native', Brooke has 12 years of experience in digital marketing, working with top brands at national media agencies and across a variety of industries and markets with SMBs. As a strategic thinker, innovator and experienced operator she creates analytics solutions for customers that deliver meaningful results.

Articles by Brooke Huntley

Attribution Models Can Help Measure Your ROI

Attribution Models Can Help Measure Your ROI

An in-depth look at how marketing attribution models offer a great way to improve ROI. Read More

Facts About Data Discrepancies That’ll Make You A Better Marketer

Facts About Data Discrepancies That’ll Make You A Better Marketer

Data discrepancies are a common occurrence, but frustrating, nonetheless. So, how do you confidently present your data findings despite inconsistencies? Read More

The Combined Power of Google Analytics and Google Ads

The Combined Power of Google Analytics and Google Ads

Google Analytics and Google Ads offer a high-powered combination of customization, tracking, and ROI. Read More

How to Decode Google's Web Analytics and Dig up Valuable Insight

How to Decode Google's Web Analytics and Dig up Valuable Insight

Even when brands bring in other Web analytics tools, Google's offerings are too useful to ignore. Here's how to turn these metrics into informed strategy. Read More

How to Fix Poor Website Performance Metrics

How to Fix Poor Website Performance Metrics

Not thrilled with the stories your website performance metrics are telling? Here are three common issues and what you can do to fix them. Read More

Campaign and Website Metrics That Matter

Campaign and Website Metrics That Matter

What are the campaign and website metrics that matter most? Here are six metrics you should include as part of your marketing analysis. Read More

Why You Must Measure Marketing Performance

Why You Must Measure Marketing Performance

You probably track business metrics, but do you measure marketing performance? If not, here's why you should start. Read More

3-Step Guide for Customer Engagement Metrics

3-Step Guide for Customer Engagement Metrics

We'll give you an overview of how to identify the metrics that matter across channels, and the multilevel framework that makes attribution possible. Read More

How Cross-Channel Attribution Powers Smart Marketing

How Cross-Channel Attribution Powers Smart Marketing

Cross-channel attribution was once an impossible solution, but today's technology has made it accessible to any brand. Here's how cross-channel attribution drives smarter marketing. Read More

Why You Should Let Marketing Partners Access Your Google Analytics

Why You Should Let Marketing Partners Access Your Google Analytics

If you want your marketing partners to create spot-on web campaigns, they need to access your Google Analytics to gather data and thoroughly review it. Read More

What Owners Need to Know About Small Business Data Analytics

What Owners Need to Know About Small Business Data Analytics

Whether you're new to the game or want to bolster an existing online presence, here's what you need to know about small business data analytics. Read More

How Data-Driven Marketing Can Inspire Action

How Data-Driven Marketing Can Inspire Action

Here are a few ways data-driven marketing can be turned into customer action and increased conversions. Read More

Marketing Analytics vs. Attribution: What's the Difference?

Marketing Analytics vs. Attribution: What's the Difference?

You need both marketing analytics and attribution to build winning digital campaigns. Here's what makes each unique and important to your company. Read More

3 Ways Using Google Analytics Can Help Small Businesses

3 Ways Using Google Analytics Can Help Small Businesses

By using Google Analytics, you can improve your marketing efforts and give shape to the digital success of your small business. Read More

Know Your Target Audience Through Digital Tools

Know Your Target Audience Through Digital Tools

A failure to reach your target audience means missed sales. Luckily, today there are free digital tools to help you define, reach and convert your audience. Read More

5 Fails in Your Google Analytics Best Practices

5 Fails in Your Google Analytics Best Practices

It's easy to feel overwhelmed by the numerous metrics and tools within the Google Analytics dashboard, but these best practices will put you on the right track. Read More

4 Metrics to Measure Website Performance and End Analysis Paralysis

4 Metrics to Measure Website Performance and End Analysis Paralysis

If you've begun to measure website performance, the amount of data that's available can be overwhelming. Here are four key metrics to focus on. Read More

Leverage Digital Marketing for Recruitment—and Hire the Best Team

Leverage Digital Marketing for Recruitment—and Hire the Best Team

When it comes to using digital marketing for recruitment, it's no longer a question of if the tools are valuable, but of how you're going to implement them. Read More

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto Dealer Marketing in the Digital Age — a Micro-Revolution

Auto dealer marketing in the digital age is undergoing a micro-moment revolution as consumers increasingly turn to mobile devices to research while on-the-go. Read More

How a Digital Marketing Partner Can Help Your Small Business

How a Digital Marketing Partner Can Help Your Small Business

A trusted digital marketing partner can help small businesses not only avoid prospective burnout, but move forward with confidence in the digital arena. Read More

Back-to-School Marketing Ideas for 2016

Back-to-School Marketing Ideas for 2016

It's time to start thinking about back-to-school marketing! How can you get a jump on your competitors? Here's some ideas. Read More

The Importance of Data Analysis for Regional Businesses

The Importance of Data Analysis for Regional Businesses

For businesses focused on regional marketing, the importance of data analysis can't be exaggerated. Here's why. Read More

Conducting a Media Audit for Your Business

Conducting a Media Audit for Your Business

Conducting a media audit for your business can uncover useful information that can then be used to guide your future strategy. Read More

Importance of Data Analysis: 4 Metrics Every Business Should Track

Importance of Data Analysis: 4 Metrics Every Business Should Track

The importance of data analysis in marketing can't be overstated. No matter what business you're in, here are four metrics that are worth your time. Read More

Advertising Campaign Planning: Pay Attention to Ad Frequency

Advertising Campaign Planning: Pay Attention to Ad Frequency

When you're busy plotting the perfect ad campaign, it's easy to forget another crucial aspect of advertising campaign planning: ad frequency. Read More

Are Your Website Performance Metrics Giving You the Full Story?

Are Your Website Performance Metrics Giving You the Full Story?

Which website performance metrics matter most, and how can you tell? Here's how to see the big picture with your website analytics. Read More

3 Website Performance Metrics You Can't Ignore

3 Website Performance Metrics You Can't Ignore

Website performance metrics can offer a blueprint to building a winning digital presence, but are you tracking the right ones? Read More

How to Use Website Performance Metrics

How to Use Website Performance Metrics

Website performance metrics allow you to evaluate the success of your digital marketing efforts. Here are the main metrics you should know. Read More

Recent Resources

Blog

What Are the Different Types of YouTube Video Ads?
Read More

Resources

Are You Wasting Your Marketing Dollars?
Read More

Success Stories

UMass Boston
Read More

Our Partners & Publishers