Selena Bauman

Selena Bauman is the Sr. Director of Digital Campaign Operations for Cox Media Group. In short, her teams run all the advertising for our clients. She oversees our Account Management, Social, Search, SEO and Content teams.

Bauman is passionate about driving the best ROI in ways that are unique for our advertisers and their business strategies.

Prior to joining Cox Media Group in 2013, Bauman ran a $250M paid Search portfolio for YP (now Dex/YP).

Bauman holds an M.A. from Georgia State University and lives with her husband Bradley, son Meyer, and Mini-Goldendoodle Snuggles in Atlanta, GA.

Articles by Selena Bauman

Generating SEM Leads: Selecting the Right Local Keywords Is Essential

Generating SEM Leads: Selecting the Right Local Keywords Is Essential

Make sure you're not glossing over one of the most important components of a campaign to generate SEM leads: local keywords. Read More

3 Reasons Your SEM Campaign Isn't Generating Leads

3 Reasons Your SEM Campaign Isn't Generating Leads

Whether it's been running for a few weeks or is well-established, these could be three reasons your SEM campaign isn't generating leads. Read More

Generating SEM Leads: Tips to Optimize Your Strategy

Generating SEM Leads: Tips to Optimize Your Strategy

A good SEM strategy excels at generating leads and likely conversions. Here are some essential steps for generating SEM leads. Read More

Using Paid Search Marketing to Get a Consumer's Foot in the Door

Using Paid Search Marketing to Get a Consumer's Foot in the Door

Paid search ads are a great way to encourage purchases online, but they can also encourage local shoppers to come in-store. Read More

Why Going Long With Long-Tail Keywords Is Sometimes the Best Strategy

Why Going Long With Long-Tail Keywords Is Sometimes the Best Strategy

With paid search as competitive as ever, brands are discovering the cost-effective benefits of incorporating a long-tail keyword strategy. Read More

Picking the Best Conversion Metrics for Your SEM Campaign

Picking the Best Conversion Metrics for Your SEM Campaign

Conversion metrics are an essential part of any SEM campaign, but if you aren't measuring the right things, you could be missing the mark. Read More

How to Use Call Tracking With Your Digital Marketing Campaigns

How to Use Call Tracking With Your Digital Marketing Campaigns

Here are a few strategies to make call tracking work with your digital marketing campaigns. Read More

How to Rank Well in Local Search With Multiple Business Locations

How to Rank Well in Local Search With Multiple Business Locations

If you have multiple business locations, managing your local listings can be confusing, but they're key to ranking well in local search. Read More

Optimizing PPC Campaigns by Seasonality

Optimizing PPC Campaigns by Seasonality

Optimizing PPC campaigns for the changing seasons is a great way to generate traffic - if it's done correctly. Learn how here. Read More

Is Your Business Getting Found Online?

Is Your Business Getting Found Online?

To be successful in today's digital world, you've got to have a strong online presence. Here are some tips for getting found online. Read More

What Baseball and Social Media Marketing Have in Common

What Baseball and Social Media Marketing Have in Common

Though it may not seem like it on the surface, baseball and social media marketing have a lot more in common than you may think. Read More

How SEO and SEM Drive Traffic From Different Types of Customers

How SEO and SEM Drive Traffic From Different Types of Customers

SEO and SEM can have very different functions and results, including the types of traffic they drive to your site. Read More

5 Keyword Best Practices

5 Keyword Best Practices

There's no magic bullet to higher search rankings, but staying on top of your game with these keyword best practices can help. Read More

3 Pitfalls to Avoid in Your Paid Search Campaigns

3 Pitfalls to Avoid in Your Paid Search Campaigns

Paid search only offers great returns when campaigns are run effectively. Here are three common pitfalls that every business should avoid. Read More

It's Official: Google Says Mobile Search Is More Popular Than Desktop

It's Official: Google Says Mobile Search Is More Popular Than Desktop

Google recently announced that more searches now take place on mobile devices than desktops. So what does that mean for businesses? Read More

Myth Busters: What You Thought You Knew About SEO

Myth Busters: What You Thought You Knew About SEO

There are plenty of SEO myths out there and they're constantly changing. Here are four debunked myths that will help you separate fact from fiction. Read More

New Online Reputation Management Tool Available to Brands Through Yelp

New Online Reputation Management Tool Available to Brands Through Yelp

Yelp has created a new incentive for checking in to businesses that could lead to better online reputation management for those businesses. Read More

The Zero Moment of Truth: What It Is and How It Can Help Your Business

The Zero Moment of Truth: What It Is and How It Can Help Your Business

Winning at the Zero Moment of Truth can be tricky. Here's a quick breakdown of what it is and how you can use it to your advantage. Read More

Mobile Retail: Learning to Love Mobilegeddon

Mobile Retail: Learning to Love Mobilegeddon

Today's consumer is - first and foremost - mobile. Here's how to adjust to Mobilegeddon and the modern purchasing journey. Read More

3 Reasons Listings Management Is Crucial for Your Local Business

3 Reasons Listings Management Is Crucial for Your Local Business

The value of local online directory listings and proper listings management cannot be overstated. Here are three key benefits. Read More

Do You Have Control Over Your Business' Online Reputation?

Do You Have Control Over Your Business' Online Reputation?

Online reputation management ensures your brand is perceived positively and that consumers can feel confident in your products or services. Read More

3 Local SEO Strategy Mistakes You Don't Want to Make

3 Local SEO Strategy Mistakes You Don't Want to Make

The SEO playbook keeps changing. To guarantee success for your business, make sure you're not making these local SEO strategy mistakes. Read More

4 Website Problems That Only a Responsive Design Can Fix

4 Website Problems That Only a Responsive Design Can Fix

Running a website without a responsive design can drastically affect performance. Here's the most common consequences. Read More

What Is Call Tracking and How Does It Work?

What Is Call Tracking and How Does It Work?

Call tracking allows you to see which ad campaigns are driving calls to your business, providing valuable insights into consumer behavior. Read More

Tweets Come to Google Search

Tweets Come to Google Search

A new Twitter and Google search collaboration is a big win for marketers, providing great opportunities for reaching new audiences. Read More

Google Algorithm Adds Mobile-Friendly Factors to Search

Google Algorithm Adds Mobile-Friendly Factors to Search

The newest Google algorithm update aims to improve search results for mobile users and pushes businesses to improve their mobile offerings. Read More

Why Social Media is Key to a Successful Paid Search Campaign

Why Social Media is Key to a Successful Paid Search Campaign

Paid search is a great way to boost visibility, but pairing it with a cohesive social media strategy is critical to reaching more customers. Read More

Why Your Company Website Needs a Privacy Policy

Why Your Company Website Needs a Privacy Policy

Don't leave your bottom line at risk of a lawsuit. Make sure your company website has a relevant privacy policy in place. Read More

New Google Tool Lets Marketers Measure In-Store Visits

New Google Tool Lets Marketers Measure In-Store Visits

A new Google tool aims to help marketers understand how their online ads are impacting conversions in stores. Read More

How Trust and Content Marketing Go Hand-in-Hand

How Trust and Content Marketing Go Hand-in-Hand

For companies to leverage content marketing's best attributes, they must first use it to build trust with consumers. Read More

Increase Search-Driven Traffic With an Integrated Approach

Increase Search-Driven Traffic With an Integrated Approach

By taking an integrated approach, you can organically drive search results and boost traffic, both immediately and over the long run. Read More

6 Content Marketing Best Practices for 2015

6 Content Marketing Best Practices for 2015

In 2015, a clear understanding of your content marketing strategy goals and these best practices will pave the way for digital marketing success. Read More

5 Ways to Boost Your SEO Strategy for the Long Haul

5 Ways to Boost Your SEO Strategy for the Long Haul

Effective SEO campaigns take time and continual optimization before seeing results. With SEO, slow and steady wins the race. Read More

5 Content Marketing Trends to Follow in 2015

5 Content Marketing Trends to Follow in 2015

Aligning your content marketing strategy with these five trends will get you in front of consumers, build brand awareness, and increase sales. Read More

5 Ways to Tailor Your Social Media Strategy to Millennials

5 Ways to Tailor Your Social Media Strategy to Millennials

How do you connect with the most connected generation in history? Through a social media strategy tailored specifically for millenials. Read More

PPC Trends: What to Look Out for in 2015

PPC Trends: What to Look Out for in 2015

In case you missed them, here are some PPC trends you need to know about from 2014 and trends to look out for in 2015. Read More

3 Essential Tips for Surviving Google Algorithm Updates

3 Essential Tips for Surviving Google Algorithm Updates

Google's algorithm updates don't have to be scary. With these tips, marketers can get through these updates with minimal site traffic impact. Read More

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps App Update: 3 Ways Local Businesses Can Benefit

Google Maps new app update not only makes life more convenient for users, it also offers some unique opportunities for local businesses. Read More

Paid Search Engine Marketing: 5 Best Practices

Paid Search Engine Marketing: 5 Best Practices

Paid search engine marketing can be a powerful tool in your digital marketing kit. It's an investment you can't afford to overlook. Read More

Holiday Content Marketing Tips: 'Tis the Season for Engagement

Holiday Content Marketing Tips: 'Tis the Season for Engagement

Take advantage of every last second of the holiday marketing season. These content marketing tips will make sure the season is merry and bright. Read More

Search Engine Optimization: The 5 Things You Really Need to Know

Search Engine Optimization: The 5 Things You Really Need to Know

Unfamiliarity with SEO can be a huge disadvantage for businesses. Here are the basic concepts you need to understand to take advantage of this tool. Read More

Getting Started With a Paid Search Shopping Campaign

Getting Started With a Paid Search Shopping Campaign

Keeping these three things in mind when developing your paid search shopping campaign will ensure that you start off on the right track. Read More

How Content Marketing Can Deliver Huge ROI

How Content Marketing Can Deliver Huge ROI

In almost all key metrics, content marketing can provide a better ROI than most other forms of marketing due to several factors. Read More

The Social Media Marketing Dilemma: Facebook Versus Google Plus

The Social Media Marketing Dilemma: Facebook Versus Google Plus

Facebook or Google Plus? There are some key differences between the two that can help you determine which is better for your business. Read More

With Responsive Design, Brands Can Drive Traffic, Conversions

With Responsive Design, Brands Can Drive Traffic, Conversions

Responsive design is a one-size-fits-all Web design solution that fits any device, anywhere - increasing traffic and conversions. Read More

SEO Metrics That Matter: Building Campaigns off Smart Information

SEO Metrics That Matter: Building Campaigns off Smart Information

Check out some of the key SEO metrics you may want to follow to get a clearer picture of your digital performance. Read More

Reputation Management: Why It Matters and How to Get Started

Reputation Management: Why It Matters and How to Get Started

Knowing how to manage negative reviews or content is critical. Follow these online reputation management best practices to help control search results online. Read More

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