Zuri Stanback

Zuri Stanback is strategy and operations professional who's spent 25 years focused on delivering innovative solutions spawned by the growth of digital technology. His experience includes implementing online content management systems, managing the operations for digital communication and collaboration platforms, and providing consulting and planning for digital marketing and eCommerce solutions. He's currently Head of Programmatic at Cox Media Group focused on executing data-driven digital banner, video, and audio advertising solutions.

Articles by Zuri Stanback

Strategies for Staying Connected With Your Customers During COVID-19

Strategies for Staying Connected With Your Customers During COVID-19

Businesses must adjust their marketing strategies as the COVID-19 pandemic continues. Stay in touch with these best practices. Read More

Best Three Tools for Your Geolocation Mobile Marketing Needs

Best Three Tools for Your Geolocation Mobile Marketing Needs

Geolocation mobile marketing is a range of tools that can be utilized in many ways. It's important to consider your marketing needs before you start. Read More

3 Reasons Why CTR Is a Dead Metric

3 Reasons Why CTR Is a Dead Metric

Click-Through Rate has long been used to measure the success of digital ads but it may not provide the whole picture. Here's why this metric might be moot. Read More

Four Critical Questions to Ask About Location Data

Four Critical Questions to Ask About Location Data

Location-based data is critical to your marketing strategy. Ensure you're in front of the right audiences by asking your agency partners these questions! Read More

Were Our Digital Display Ad Predictions Correct?

Were Our Digital Display Ad Predictions Correct?

It's time for reflection. As 2018 comes to a close, we're taking note of how digital display ads have changed over the last year. Read More

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Local mobile advertising allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. Read More

How Ad Viewability Standards Will Affect Your Video Marketing

How Ad Viewability Standards Will Affect Your Video Marketing

What does ad viewability mean for video marketing, and what exactly are marketers debating? Let's dive in and take a look. Read More

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic Buying: Understanding the Relationship Between Quality, Supply & CPMs

Programmatic buying can sometimes feel like a daunting project. Talk to a marketing professional to learn more and explore a strategy that works for you. Read More

Rise of the Advertisement Blocker: What Marketers Need to Consider

Rise of the Advertisement Blocker: What Marketers Need to Consider

Advertisement blocker technology has been popular among customers for years, and its presence continues to grow. Here are some tips for adjusting your digital strategy. Read More

How Programmatic Advertising Creates Value & Efficiency for Marketers

How Programmatic Advertising Creates Value & Efficiency for Marketers

Programmatic advertising continues to evolve — to the benefit of ad buyers and sellers. See what this automated solution can provide for your marketing ROI. Read More

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Programmatic Advertising: 5 Common Mistakes You Might Be Making

Despite the popularity of programmatic advertising, some marketers are still making a few common mistakes. Here are five missteps to avoid. Read More

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

3 Key Ways Data-Driven Marketing Is Shaping Today's Digital World

Data-driven marketing has affected both how we reach customers today and how we will in the future. Read More

4 Mobile Marketing Strategy Mistakes to Avoid

4 Mobile Marketing Strategy Mistakes to Avoid

While every business' mobile marketing strategy will be different, there are four common pitfalls all professionals should avoid. Read More

Use Retargeting to Grow Your Business

Use Retargeting to Grow Your Business

Getting started with a retargeting campaign can seem daunting. However, with the right strategy and tools you can make this technology work for you. Read More

Why Fast Food Marketing Has Gone Mobile

Why Fast Food Marketing Has Gone Mobile

In the QSR industry, fast food marketing campaigns should focus on smartphone-loving, convenience-food-craving millennials. Read More

Google Enables Remarketing for Cross-device Audience Targeting

Google Enables Remarketing for Cross-device Audience Targeting

By improving its cross-device remarketing, advertisers can target customers on multiple devices and deliver more relevant ads when using Google's platforms. Read More

How Target Advertising Can Drive Business Into Your Restaurant

How Target Advertising Can Drive Business Into Your Restaurant

By using target advertising, you can expose your restaurant to nearby consumers looking for a bite to eat and control some of your restaurant's online fate. Read More

Programmatic Advertising Trends That Can Work for You

Programmatic Advertising Trends That Can Work for You

Understanding current programmatic advertising trends will give you an edge in ad buying and place you ahead of the competition. Read More

Mobile Video Ads: 3 Trends to Look Out for in 2017

Mobile Video Ads: 3 Trends to Look Out for in 2017

With streaming video becoming more prevalent in today's world, mobile video ads provide great opportunities. Here are three trends to look for in 2017. Read More

Use IP Targeting to Reach New Movers

Use IP Targeting to Reach New Movers

IP targeting is a digital marketing strategy that has proven especially effective in helping businesses connect with new or recent movers. Read More

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

Marketing in 2017: Why Mobile, Social, & Video Will be Crucial

When it comes to marketing in 2017, it's clear that marketers need to focus on three key areas - mobile, social and video. Read More

Programmatic Video Advertising: Is the Top Ad-Buying Method Right for You?

Programmatic Video Advertising: Is the Top Ad-Buying Method Right for You?

Programmatic video advertising is gaining steam. Check out the key factors that played into this growth, and the important implications for digital marketers. Read More

Without Search Retargeting, You Aren't Reaching the Right Customers

Without Search Retargeting, You Aren't Reaching the Right Customers

When done correctly, search retargeting can drive efficient engagement and conversion rates from customers who've already expressed an interest. Read More

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

When you exploit the benefits of programmatic advertising, you can create great elements for real-time adaptable ads that speak to your customer. Read More

Tips For Increasing Conversions

Tips For Increasing Conversions

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

Weather-Based Marketing

Weather-Based Marketing

Work with your digital marketing partner to create weather-based marketing campaigns that will help you get the most out of the hot (or cold) days ahead. Read More

Are Your Mobile Ads Getting People to Your Store?

Are Your Mobile Ads Getting People to Your Store?

These metrics allow you to measure how your mobile ads drive in-store visits and provide more insight into how your mobile campaign is performing. Read More

How Can Search Retargeting Help Your Business?

How Can Search Retargeting Help Your Business?

Although the concept behind search retargeting is simple, this marketing tool is far more valuable than you may initially expect. Read More

Why Mobile Search Strategy Matters: Tips for Local SMBs

Why Mobile Search Strategy Matters: Tips for Local SMBs

A great mobile search strategy will turn smartphones into your best influencers and lead customers right to your door. Read More

Brand Safety Solutions for Digital Advertisers

Brand Safety Solutions for Digital Advertisers

Digital advertising changes, but concerns around brand safety remain at the top of advertisers' minds. Read More

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Banner Ad Best Practices: What to Do After You've Designed the Perfect Ad

Though ad creation is important, it's vital to adhere to banner ad best practices during the campaign set-up and execution phases, as well. Read More

Why Click-Through Rate Isn't Always the Best Indicator of Success

Why Click-Through Rate Isn't Always the Best Indicator of Success

Small click-through rates on display campaigns can be disheartening, but research shows CTRs are not always the best indicator of success. Read More

Local Digital Advertising: The Ins and Outs

Local Digital Advertising: The Ins and Outs

Local digital advertising is making it easier than ever for SMBs to match the presence of national brands. Read More

What Is Ad Blocking, and How Can You Get in Front of This Issue?

What Is Ad Blocking, and How Can You Get in Front of This Issue?

It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. Read More

3 Integrated Event Marketing Best Practices

3 Integrated Event Marketing Best Practices

Here are three effective tactics to use as part of your integrated event marketing strategy Read More

Making the Most of Facebook Advertising

Making the Most of Facebook Advertising

These simple tactics will help you make the most of Facebook advertising and improve your social media marketing overall. Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

Banner Ad Best Practices for 2016

Banner Ad Best Practices for 2016

To fully take advantage of this blockbuster year for banner ads, take a quick look at some banner ad best practices for 2016. Read More

Measuring Ad Engagement in a Complex New Marketing World

Measuring Ad Engagement in a Complex New Marketing World

Digital marketing has provided advertisers with many more tools for measuring ad engagement and tracking consumer behavior, but where do you start? Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

How Mobile Commerce Is Changing the Car-Buying Game

How Mobile Commerce Is Changing the Car-Buying Game

For car dealerships to succeed in today's marketplace, they must consider consumer behavior and the increased use of mobile devices while shopping. Read More

What Is Search Retargeting, and How Does It Work?

What Is Search Retargeting, and How Does It Work?

When used correctly, search retargeting can provide endless opportunities to attract consumers that are seeking the products and services you offer. Read More

Is Facebook Advertising Worth It?

Is Facebook Advertising Worth It?

With new social networks emerging every day, is Facebook advertising still a good investment? Yes. Here's why. Read More

How a Digital Consultant Can Deliver on Brand Safety

How a Digital Consultant Can Deliver on Brand Safety

Programmatic advertising has created increasing concerns around brand safety. Here's how a digital consultant can deliver the solution. Read More

Use Mobile Technologies to Drive Consumers Right to Your Door

Use Mobile Technologies to Drive Consumers Right to Your Door

Sure, mobile marketing can increase sales online, but did you know mobile technologies are also a driving force behind in-store purchases? Read More

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Armed with the knowledge of what to do (and what not to do) you can build and launch an effective retargeting strategy. Read More

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

Even on Vacation, Mobile Device Downtime Is More Illusion Than Reality

People have their mobile devices with them everywhere they go - even on vacation. If your target audience is awake, they're accessible. Read More

3 Major Hurdles to Mobile Success and How to Overcome Them

3 Major Hurdles to Mobile Success and How to Overcome Them

Here are three potential obstacles that might prevent you from taking advantage of mobile marketing and solutions on how to overcome them. Read More

The Modern Mobile Shopper: An Unexpected Purchase Journey

The Modern Mobile Shopper: An Unexpected Purchase Journey

To be competitive these days, you have to be familiar with the new purchase journey of the modern mobile shopper. Read More

The (Almost) New Facebook Shopping Feature

The (Almost) New Facebook Shopping Feature

Facebook is testing a new shopping feature that will allow brands to make items available for sale directly through the social network. Read More

Generate Calls to Your Business With Mobile Display Ads

Generate Calls to Your Business With Mobile Display Ads

Generate calls to your business by leveraging mobile display ads to reach consumers who are increasingly on the go. Read More

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

There's a reason many marketers consider retargeting to be the highest-value digital tool in their toolbox; because it all starts with the audience. Read More

What Growth in Social Media Advertising Means for Small Businesses

What Growth in Social Media Advertising Means for Small Businesses

The growth in social media advertising is providing new opportunities for small businesses to target consumers and increase returns. Read More

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Cross-Device Targeting: Reaching More Customers in a Multiscreen World

Consumers now use multiple screens, often all at once. Cross-device targeting allows brands to reach those consumers across all screens. Read More

How to Use Google Analytics

How to Use Google Analytics

It may seem daunting at first, but learning how to use Google Analytics is crucial to gaining valuable digital marketing campaign insights. Read More

5 Tips for Success With B2B Premium Display Advertising

5 Tips for Success With B2B Premium Display Advertising

Done correctly, premium display advertising can be an important component of your B2B digital marketing campaign. Here's 5 tips for success. Read More

How Retargeting Works: Delivering Ads to the Right Consumers

How Retargeting Works: Delivering Ads to the Right Consumers

Have you ever wondered how some online ads know exactly where you've already been? That's retargeting and it can work for your business too. Read More

How Programmatic Ad Buying Will Grow in 2015

How Programmatic Ad Buying Will Grow in 2015

Programmatic ad buying is on the rise. Trends show that in 2015, display advertising will primarily be managed through computer-driven sales. Read More

5 Ways to Make Banner Ad Promotions Work For You

5 Ways to Make Banner Ad Promotions Work For You

Banner ads have evolved over the years, but it's clear that they're effective and here to stay. Make sure your's gets noticed with these tips. Read More

Why Display Advertising is Critical to Your 2015 Marketing Plan

Why Display Advertising is Critical to Your 2015 Marketing Plan

One of the most crucial components of any holistic marketing strategy is one that's nearly as old as the Web itself: display advertising. Read More

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

Banner Ad Best Practices to Improve Click-Through and Conversion Rates

With these banner ad best practices, you can create an ad that reaches your customers and gets those desired clicks and conversions. Read More

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral Targeting and 10 Ways to Target Consumers

Behavioral targeting is a hot trend in digital marketing right now, but it shouldn't be the only way brands target their ideal consumers. Read More

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Marketers have seen their fair share of digital marketing trends come and go, but retargeting looks like one trend that is only going to grow in 2015. Read More

Hypertargeting: 3 Steps to Ensure Your Campaign Is

Hypertargeting: 3 Steps to Ensure Your Campaign Is "Just Right"

Hypertargeting a specific online audience without excluding potential customers can be tough. These guidelines can help. Read More

Mobile Shopping Strategies for the Holiday Season

Mobile Shopping Strategies for the Holiday Season

When used properly, a mobile shopping strategy can connect you to holiday shoppers online while also driving traffic to your physical stores. Read More

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Behavioral Targeting: Getting to Know Your Customer Like Never Before

Don't ignore the power of behavioral targeting. You could miss out on significant revenue captured by better understanding your customers. Read More

Holiday Shopping and the Power of Retargeting

Holiday Shopping and the Power of Retargeting

Retargeting offers great returns all year long, but the holidays are really when retailers can see the strategy work best. Read More

4 Traits of The Modern Mobile Shopper

4 Traits of The Modern Mobile Shopper

Understanding the habits and traits of shoppers that are more likely to shop on mobile devices can help marketers capitalize on mobile shopping. Read More

Building Brand Awareness Through Diverse Digital Strategies

Building Brand Awareness Through Diverse Digital Strategies

The market is flooded with new brands every day, so standing out in consumers' minds is a huge asset that can increase conversion opportunities. Read More

Building Better Banner Ads: Tips and Best Practices

Building Better Banner Ads: Tips and Best Practices

Banner ads have succeeded by keeping things simple and relying on proven best practices that have been reinforced for years. Read More

Using PPC Best Practices to Get Your Boss on Board

Using PPC Best Practices to Get Your Boss on Board

Convincing your boss of the importance of paid search can be tough. These facts will help you get the green-light on your next PPC campaign. Read More

Conversion Tracking: What It Is and Why It's Important

Conversion Tracking: What It Is and Why It's Important

Defining and understanding conversions are key to measuring success in every search engine marketing, or SEM, campaign. Read More

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

Retargeting allows businesses to increase their visibility with interested customers, but make sure you avoid these common retargeting mistakes. Read More

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