Retargeting And Remarketing

Recent Posts

3 Tips for Post-Holiday Marketing

3 Tips for Post-Holiday Marketing

Now that the holiday rush is behind us, it's time to rethink our marketing strategies. How can you make the most of the post-holiday lull? Start here. Read More

What Is Retargeting and Why Every Campaign Should Include This Marketing Boomerang

What Is Retargeting and Why Every Campaign Should Include This Marketing Boomerang

What is retargeting, and how can it boost sales and keep campaign budgets in line? We explain. Read More

Mobile Search Advertising: How Can Marketers Stand Out?

Mobile Search Advertising: How Can Marketers Stand Out?

Successful mobile search advertising must take a user's location into account when delivering ads and brand messaging. Read More

What Is Remarketing, and How Does It Work?

What Is Remarketing, and How Does It Work?

What is remarketing? For small business owners asking this question, the answer lies in the ROI and the low cost of entry. Read More

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Retargeting Your Visitors: How Marketers Can Work Around Google's 'Mute This Ad' Feature

Digital marketers understand the value of a retargeting strategy. But Google's Mute This Ad function is being rolled out more aggressively to remarketing ads. Learn how you may need to switch up your strategy when it comes to retargeting your visitors. Read More

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is Retargeting? How Does It Improve Your SEO and SEM Strategy?

What is retargeting, exactly — and how does it play into your search engine marketing and search engine optimization strategies? Ensure you're catching every customer who may come your way. Read More

Use Retargeting to Grow Your Business

Use Retargeting to Grow Your Business

Getting started with a retargeting campaign can seem daunting. However, with the right strategy and tools you can make this technology work for you. Read More

Google Enables Remarketing for Cross-device Audience Targeting

Google Enables Remarketing for Cross-device Audience Targeting

By improving its cross-device remarketing, advertisers can target customers on multiple devices and deliver more relevant ads when using Google's platforms. Read More

5 Ways to Increase Conversions to Your E-commerce Site

5 Ways to Increase Conversions to Your E-commerce Site

Any e-commerce company depends on website conversions to drive their business. These tips are easy to implement, and should increase conversions in short order. Read More

Without Search Retargeting, You Aren't Reaching the Right Customers

Without Search Retargeting, You Aren't Reaching the Right Customers

When done correctly, search retargeting can drive efficient engagement and conversion rates from customers who've already expressed an interest. Read More

What Are Gmail Ads and How Can Marketers Make Use of Them?

What Are Gmail Ads and How Can Marketers Make Use of Them?

Gmail ads allow advertisers to reach consumers in a place where they spend over six hours a day: their inboxes! Read More

Tips For Increasing Conversions

Tips For Increasing Conversions

Driving traffic to your website is just the beginning. Here are some tips on taking it to the next step and increasing conversions. Read More

How Can Search Retargeting Help Your Business?

How Can Search Retargeting Help Your Business?

Although the concept behind search retargeting is simple, this marketing tool is far more valuable than you may initially expect. Read More

How Facebook Retargeting Can Take Your Campaign to the Next Level

How Facebook Retargeting Can Take Your Campaign to the Next Level

Facebook retargeting can help recapture the attention (and drive conversions) of consumers who have already expressed an interest in your business. Read More

Converting Competitors' Customers Is Part Art, Part Science

Converting Competitors' Customers Is Part Art, Part Science

Converting competitors' customers into your own is an art form. Here are several highly effective strategies for doing just that. Read More

Digital Marketing for Automotive Dealerships

Digital Marketing for Automotive Dealerships

The way people shop for cars is changing, and digital marketing for automotive dealerships is now more important than ever. Read More

What Is Search Retargeting, and How Does It Work?

What Is Search Retargeting, and How Does It Work?

When used correctly, search retargeting can provide endless opportunities to attract consumers that are seeking the products and services you offer. Read More

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Your Retargeting Strategy: The Dos and Don'ts for Increasing Sales

Armed with the knowledge of what to do (and what not to do) you can build and launch an effective retargeting strategy. Read More

5 Signs You're Doing Digital Marketing Wrong

5 Signs You're Doing Digital Marketing Wrong

Are you doing digital marketing wrong? Digital marketing mistakes can be costly. Here are five of the biggest ones - and how to fix them. Read More

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

Bullseye: Targeting (and Retargeting) the Most Relevant Consumers

There's a reason many marketers consider retargeting to be the highest-value digital tool in their toolbox; because it all starts with the audience. Read More

How Retargeting Works: Delivering Ads to the Right Consumers

How Retargeting Works: Delivering Ads to the Right Consumers

Have you ever wondered how some online ads know exactly where you've already been? That's retargeting and it can work for your business too. Read More

4 Digital Tools for Converting Consumers into Customers

4 Digital Tools for Converting Consumers into Customers

When it comes to converting consumers into customers, an integrated digital marketing strategy is necessary. Here's how to do it. Read More

Automotive Advertising Trends: Mobile and Video Are in the Driver's Seat

Automotive Advertising Trends: Mobile and Video Are in the Driver's Seat

Trends suggest that automotive advertising must reflect the way consumers use mobile and video advertising to enhance their shopping experience. Read More

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Retargeting: Could This Hot Trend Get Even Hotter in 2015?

Marketers have seen their fair share of digital marketing trends come and go, but retargeting looks like one trend that is only going to grow in 2015. Read More

Holiday Shopping and the Power of Retargeting

Holiday Shopping and the Power of Retargeting

Retargeting offers great returns all year long, but the holidays are really when retailers can see the strategy work best. Read More

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

Retargeting allows businesses to increase their visibility with interested customers, but make sure you avoid these common retargeting mistakes. Read More

Effective Digital Marketing Requires a Multipronged Approach

Effective Digital Marketing Requires a Multipronged Approach

Digital marketing is an umbrella term for dozens of different strategic campaigns. Creating a multifaceted digital strategy is essential for success. Read More

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